One Year, but What a Difference in Internet Strategy!
(The Tale of Two Websites.. Part 2)

Can one year make such a huge difference in a small business? You bet it can! Look at the internet strategy and how it changed in just one year! Can you do the same? Here's Part 2 of this series of questions.

I didn't mean to stumble on your deep dark secret
I'm not upset about you stumbling on millionbucks.co.nz. If I was ashamed, I'd have pulled the plug on that site. I keep it because I can show people how much can be achieved in under a year and the difference between www.millionbucks.co.nz (we have discontinued the site. Email me and I will send you the page) and www.psychotactics.com

For one you now have several products to sell, the site is much easier to navigate and looks much more professional.

I couldn't avoid finding out that you also have other domains. I guess there's some cross selling among them. Do you find this important, even if they sometimes overlap?
Yes, I do have other domains. Like many other entrepreneurs,
small businesses and large business, I had this dream of having a lot of domains and then I found I needed to concentrate on just one. So while the other domains point to us, they do little else.

However there is a strategy I am working on at this
moment with regard to domain linking etc.

One of the domains however is www.5000bc.com, which is an exclusive members site. And that is where the members of my site really have a ball. They have access to a lot of goodies that ordinary subscribers never see. That's the purpose of 5000bc domain name.

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This I find interesting. Just today I was reading a cover story on the paper edition of Business2 May edition.

The story is How to Make Money on the Net, that backs this idea. Getting a business to work online is still largely a process of discovery. Most of our moneymakers didn't get it right on the first try.

I think the reason why people have to have 3-4 sites and go on this journey of discovery, is because of a lack of information out there. Or rather an overload. The problem is there are few sites that

Finding reliable, trusted sources are very hard. Even though at the end of the day, you must sell as the cost of maintaining a site is high in terms of time and money-it should not be the sole motive.

So that's why it's all discovery. I'm hoping we can clear most of the answers or a large part of them at psychotactics.com

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Do you mean verbal packaging, visual packaging or both? The packaging both verbally and visually had to change. But more visually than verbally. And more strategically than tactically. We had no definite purpose the first time around or the second. It was just to get clients, etc. The usual stuff.

With Psychotactics it was very specific. It was to make it like the library at the Vatican. Every one would have access to it. Now I've never been to the Vatican, so I have no idea. But it was the objective. To really give and give in great detail.

It's really Giving as a strategy, not as an afterthought. And you can see it for yourself when you get there. Each article prints out close to 1500 words or more. It's a work of love rather than sheer selling.

All the same, it we didn't prove our sales ability, the website would be an irony. So the sales part is integral to the site. It's integral to our integrity that it works. And that it can work for you.

That's another variable I've seen at successful Internet entrepreneurs: They follow the give to get principle.
In your note, you called the Giving a *variable*. I just want to make it very evident that it's not.

It's the foundation.

The bedrock. The whole principle on what we base our business. That's why if you print the articles off the PsychoTactics Website, you could get a book of some 200 pages or more. And each topic is covered in great detail. So while I know you didn't mean to put the concept down, it's the real secret. Giving is everything!
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Another question: can you tell us what role you think your articles being featured in MarketingProfs and other Ezines, played in the success and how can one work in order to get these?

Marketing profs has played an enormous role in our success. And that's the lesson about finding strategic partners. When I first started writing for MProfs, Allen Weiss (the publisher) himself was trying to fill in the gaps. He was writing articles and Marketing profs was published less frequently than now.

I stuck with it, because I thought it was really good. Then Mprofs had about 5000 susbcribers. Now its up to 80,000. How good is that? And now it can take between 3-6 months for you to get in an article published there. Our loyalty has paid off, as we've been with them from the start. But it's more than loyalty. It's also content.

So work very hard on your content.

And don't just look for online partners. We're now working with huge offline partners that drive thousands to our site. There are new opportunities every single day. You just have to see them.
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P.S. A personal note/curiosity: your surname (D'Souza) is a typical portuguese name (de Sousa). I mention it because I'm in Portugal.

And yes, my ancestry is Portuguese though I was born and lived in India for a large portion of my life. I now live in New Zealand. It's a long, interesting story.

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Do you want some more small business plan examples.