The open rate for my newsletter was at best average and I always thought I was quite good at writing articles.
Then after going to the Psychotactics workshop I decided to implement everything I learnt about structure and content to see what would happen.
Since the newsletter went out I have monitoring visits to my web site and new subscribers. All of a sudden my daily average number of visits and new subscribers shot up.
In two weeks the daily average visits was still higher than normal. I have done nothing else other than the newsletter to generate this increase.
To add to that I now find it much easier to and quicker to write. At the end of the day you can't argue with the figures – the Psychotactics methodology works.
