On this page you can do three things:
- Read the testimonials for The Brain Alchemy Masterclass. Look at the comments.
- Add your own testimonial in the comments.
- Click here to download for free Brain Alchemy Masterclass.
Warm regards
Sean D’Souza
P.S. In case you have any questions, please email me. I do answer every email.
Hi Sean:
I’m about 2/3 of the way into the recordings. Working two jobs (in start up with a new project), so it’s a bit slow going. Plus I read the Brain Audit. Holy crap! Game changer here.
A lot of the information I knew instinctively (I’m an entrepreneur x5) and have been doing already. But you have put it into a system and presented the information in a highly accessible and relatable format that I love. Step-by-step and check lists. That’s my language!
It has had a very positive impact on the way I think about presenting information in my workshops and in the book that I am currently writing. Plus, best of all, it has helped me to see how valuable all of the material I have already written is, and that I can repackage it to be another source of revenue.
I have used the problem, solution, target profile, and uniqueness to really hone in on the important elements of what I am currently creating. It was a bit scattered before and now I feel like I’ve found the exact niche I want to fill. I’ve already begun to rework my website and I love the new focus this has created. Since I’m still launching this project, I can’t give you results. Hopefully those will follow!
The Brain Audit and Brain Alchemy MasterClass have helped me to believe in what I am doing and kept me in the game. It taught me the value of giving information away for free, so it keeps me working at it, knowing that it will pay off. That one concept alone has radically changed the way I view how to get my new project up and running.
I can’t thank you enough for giving this course away and for writing the Brain Audit! I know the work that goes into writing a book and I’m thrilled you wanted to get this information into the hands of people who really need it. It was an absolute god send when the course showed up in my in-box.
Kudos to you for your great work!
Regards,
Anne
Put simply if you cannot close a sale, you’ll go broke. The three key elements Problem, Solution, Target Audience and how you create curiosity – are designed to fire one of these two questions: “How do you do that?” Or ” What do mean by that?” are both invitations from your prospect.
Well worth spending time to get these ‘just right.’
I have listened Brain Academy Master class! When i received i thought this is another way of Sean’s upselling. Why would he give up something which explains his core principle ? And I started with one and could not resist to stop it.
Very first time that i had completed any course overall and listening to the second time. The more you listen the more you would get something out of it. It took me almost 2 weeks to complete it.
Not an easy one. It is one tough course a business owner can get.
Your brain will explode. You will feel dump all these days and years.
Infact the resistance will be so much that you don’t want to listen anymore. After this phase you observe yourself and take a control of
yourself and move on.
It brings you the business awareness with intense passion, energy,
systems , strategy and stories. if you are looking for passion, energy,
systems, strategy and awesome stories with lots of empathy then Brain Audit is the place.
Being a small owner i never was sure i could have afford this course
but thanks to Sean and his kindness. He is one Big Empathy which is part of internet universe.
I only read and digested some of the course – and the part that stuck was the “3 prong system”… it’s become one of the key models we refer to in our consulting business and it’s totally changed how we think about our work. We’re currently 99% consulting but have made our first moves into training.
Thanks Sean!
The Executive Summary? The Three-prong System was timely info that helped me think how I want my business to be in 5 years time. I am just launching and still in the problem/solution / ideal client phase. But I am very grateful that this came my way and is giving me peace of mind that I am not backing myself into a corner.
I found the pdf most useful for now as I was able to grasp the ideas, use them and I can come back to the pdf and eventually the audio later.
Thanks Sean!. I’m ready to fly over to NZ for coffee…;-)
Hi Sean,
Thanks for the Psychotactics course and all the other work that you do. I heard about you from one of my mentors, Molly Gordon. I have to say that I haven’t finished going through the material in the Psychotactics class but am going to go back and listen to the recordings along with the written material. I appreciate the way everything builds on the previous learning and the clarity of the information.
I did pass your website on to a friend who is in a similar business to mine. So far I have read about the Three Prong System. What I got so far is the importance of maintaining the dircet consulting, which for me is running workshops and individual sessions. It is so helpful to hear directly from those who are meant to receive my teachings. And I am intrigued with the idea of putting more energy and effort into the third prong, and I am thinking of ways of how to direct my efforts that way towards things like videos and books where I don’t actually have to be there to sell what I make. I am at the beginning stages but thank you for your generosity.
warmly,
Erika
The Brain Alchemy Masterclass is amazing education for me. From connecting with my customers to structuring my business for success, every section of the course offers precious gems.
It’s tough to single out what I found most beneficial from the course, everything’s priceless. My biggest insights from the course are the Three Prong System and the selling techniques laid out in Chug-Chug Marketing. I’m now reviewing my product creation system using the lessons under Time Concepts and as a means to implement a sequential selling system. As Sean advised, more will unfold as I review the content over and over again.
The Brain Alchemy Masterclass provides structured, workable, promising systems templates for every serious entrepreneur. I’m working to revamp my ideas and businesses with this invaluable resource and would it to every one. If you’re searching for answers to take your business to the next level, the Brain Alchemy Masterclass delivers. A big thank you to Sean and the PyschoTactics family for such great work.
Sean, thank you for such a wonderful course! The Brain Alchemy Masterclass does not help only business owners, it also helps people like me who want to start a business.
I have completed only part of the course, as there are so many things that I want to hold on to, absorb, brood and act on before I move to the next.
I am into full-time employment and have been thinking of starting a business since some time. Though I had an idea, I couldn’t visualize how to structure my business. The haze is clearing as I am moving through the course. The best thing is that is has got me working toward my goal.
The three-prong system was the first. I did hear about it in your podcast, but the class showed me how I could implement it. I also learned how I could position myself as an expert through training and leverage and help me choose the work I want to do.
I loved the idea of educating clients and give them actionable information so that they can make better decisions and information that will help them understand the work I do. I see a lot of hope in this approach.
The business card example and the example of how a person who mows lawns could describe himself have got me focusing on answering the questions what problem I solve and for whom.
My biggest learning is that I can start now with whatever I have and do what I can do right now.
I would recommend this to course to anybody who has a business or is wants to start a business.
The 3 prong system concept helped me realize that my current attempts to go into business myself, in order to devote my finite energy to the right objectives, will not be sustainable unless I can move from consulting to leverage. Though the course I realized the insight of being self employed versus being an entrepreneur – a valuable lesson for a business beginner. Back to the drawing board for me!
The Brain Alchemy Master Class is extremely helpful with specific ideas for improvement. I found the examples extremely helpful (how does a bed company give away information, etc). After enough examples, it becomes easy for the brain to come up with article ideas for any type of business. I noticed that more than just great knowledge, the way the knowledge is presented causes the brain to shift into high gear with ideas.
In our firm, we do a lot of teaching and training, and we have a partnership program, where our partners receive a teaching every month. Although our program is growing, we would like to see it grow faster, and Sean gives great (and CONCRETE) ideas on how to give away free information, and how often. To tell the truth, this is an area where I haven’t been as consistent as I need to be. I have given stuff away, but very inconsistently.
Sean gives great ideas for getting people to opt-in (purchase). I would recommend coupling this program with the website components, if possible. I am re-constructing our website and with Sean’s tips for that, it is made easier and much less daunting!!
Thank you, Sean!!
Sean,
First my web site is under construction.
On the other hand and about the Brain Alchemy course I am getting ready for a deep reading and my comments of course.
My activities keep me busy but are in the same direction of your course.
EnerPrema (c)tm is bound for digitalization and I will be looking for ideas and guidance.
I believe that after reading your free material a better picture I am going to outline for my business endeavors.
I will keep you post it.
Best Regards.
Mario J. Martínez.
-What did you find as a result of listening and reading The Brain
Alchemy MasterClass?
I’m not alone!
-What would you consider your biggest learning?
Consulting is really hard work and I spend too much time doing it. I really enjoyed learning how to move from 100% consulting to leveraging and products and consulting. I can do this, I just need to take the time to start.
-If you did implement something, what did you implement?
How did the implementation make a difference to your business?
I haven’t implemented anything yet. Although, I am thinking hard about how do I get my customers to come to me instead of me chasing them. This is really key for me and I am trying to figure this out.
-Would you recommend the course? If so, why?
YES! I have’t listened to everything yet, but I found it very informative. I want to listen to all of it again. Over and over.
Is there any thing you’d like to add?
All of the information is highly valuable. I share some of the ideas with successful entrepreneurs, and they concur with Sean. I find that really valuable. There is a lot of information out there, a lot of noise. I know that what Sean is talking about is true. That’s important to me. Thanks a million and when I can, I want to listen to it all again. Over and over.
-What did you find as a result of listening and reading The Brain
Alchemy MasterClass?
-What would you consider your biggest learning?
Website as demonstration
-If you did implement something, what did you implement?
joined 5000bc and started to rework the website
How did the implementation make a difference to your business?
still all WiP
-Would you recommend the course?
I did to three others
If so, why?
Original Thinking on old issues
Is there any thing you’d like to add?
Thanks
The Brain Alchemy Masterclass is a must read or attend (if you can be so lucky) for anyone who’s looking to learn the simple, yet unexpected secrets of why customers buy and how to build a scalable business – one which can take you beyond being someone trading your time for money into someone creating a business with leverage and scale which can keep working & supporting you while you sleep! The Brain Alchemy system is one which delivers great results over time in a steady, one step at a time way, so you can learn as you go to achieve amazing results. It shows with simple, easy to understand examples, how the opportunities are everywhere, and how what it takes to reach them is a simple plan, regular application of the plan & system, lots of feedback and learning with continual refinement. Best of all, it’s as is typical with Sean, it’s all about helping people first, creating and giving value. No matter what business you’re in you’ll learn a lot from this course.
Dear Sean: I thank you for the Brain Alchemy MasterClass, and all the audio files, as well as the complete set of notes in PDF. I have appreciated all this material and I am already applying a lot of what I am learning in my own company. I am convinced that your course will allow me to increase the sales of my programs.
I have bought many of their programs that have been very useful to me in the past. A couple of years ago I stopped subscribing to the Cave for personal reasons and lack of time, but I’m already thinking about subscribing to the Cave again.
At my age, I turn 77 in October, my focus is right now to finish my legacy of transferring my successful experience in more than forty areas of strategy and innovation into online courses. I am subsidizing my programs to make them accessible to companies and entrepreneurs with the commitment to acquire my strategic processes based on systems thinking.
Tu summarize, the incredible value in the Brain Alchemy MasterClass makes an unique and powerful product in the global market.
Dear Sean,
I thank you for the Brain Alchemy MasterClass, and all the audio files, as well as the complete set of notes in PDF. I have appreciated all this material and I am already applying a lot of what I am learning in my own company. I am convinced that your course will allow me to increase the sales of my programs.
I have bought many of their programs that have been very useful to me in the past. A couple of years ago I stopped subscribing to the Cave for personal reasons and lack of time; but I’m already thinking about subscribing to the Caveagain.
At my age, I turn 77 in October, my focus is to finish my legacy of transferring all my successful experience in more than forty areas of strategy and innovation into online courses. I am subsidizing my programs to make them accessible to companies and entrepreneurs with the commitment to acquire my strategic processes based on systems thinking.
Hi Sean,
Many Thanks for the Brain Alchemy Master Class.
I have received much from the class. At this stage of my life being semi-retired, I thought it was just going to be some interesting material. Now I think, I am not done yet and am planning my next projects.
I have not completed all the material yet. I look forward to do it.
The material definitely engages you and keeps your interest.
Just from what I completed so far, I had to join 5000 bc.
Thanks again,
Nick
I loved the Brain Alchemy Masterclass. I listened to it everyday and nothing else until I was done. I fell behind on the news. I missed TV It got me so hooked on listening to you that I now listen to your podcasts daily.
I learned about the Three Prong System a way to make sure your business still brings in money when you are not working.
I learned the Spider’s Secret which enables you to attract customers instead of having to chase them down.
And I got a much deeper understanding of the Brain Audit which has helped make me more intuitive and instinctive as a copywriter. I can see more easily see what is missing in copy not just as a checklist item but as a psychological principle. I get why customers buy and why they don’t and am able to use that to my advantage.
In fact, recently I put on a webinar for someone else’s list. I quickly wrote teaser copy following the Brain Audit principles and the webinar was well attended. I made an offer for people to join a waiting list for an ebook I’m writing and I used the Brain Audit to help me craft that offer as well. I got over 50% of the audience to join my waiting list so that they can buy my book when it is ready. I have to say I was elated. I didn’t offer anything for free, just the chance to be the first to beta test my book. If that doesn’t show the power of the Brain Audit, I don’t know what does.
(By the way I created the webinar using what I learned in Black Belt Presentations so that probably helped with the awesome response to the webinar too.)
I first read Brain Audit and then got opportunity to go through the Three Pronged Approach as part of Brain Alchemy Masterclass. The three pronged approach helped me realize what was really going wrong… Doing only consulting, a very linear approach is never going to help generate incomes streams or contribute effectively. Also, in the focus and purpose related session, and was truly impressed by genuineness and depth of advice. There are many equally deep insights throughout, for someone like me who is novice to sales and unaware of customer psychology. Though material is quite advanced and simplified to be absorbed. My biggest learning were ‘three pronged approach’, ‘Target profile’ and the ‘focus and purpose’.
I would like to implement my understanding by creating some information products. This will help to reach out and being useful in passive way. Those who would need further help, I can support by consulting or training. Definitely would recommend the course and overall Psychotactics because – a) there are no false promises about becoming millionaire, b) training is based on clear principles and profound insights and c) Sean make the course a great journey
I would recommend not only to small business owners but to those who want to know how to sell ethically, or do meaningful contribution through their products, and those relying only on jobs (aka are in pressure cooker).
The Brain Alchemy Masterclass was simultaneously dense and accessible. I’ve spent thousands of dollars with marketing “gurus” in the past and still been left feeling not quite sure how to describe what I do. In just a few short (and fun) hours, Sean distilled the essence of marketing concepts that others seem to make complicated. My biggest learning was to take the slogan of someone who does something similar and if my brand works overlayed with theirs, then mine’s not unique enough. That helped me really create MY brand. I implemented a creative slogan (rather than I help x with y, which is what I had been taught before), that simultaneously makes people curious about what I do and helps them understand what they can come to me for. I’ve been getting positive feedback from everyone I’ve shared it with. I’m still in the process of overhauling my website to reflect this, and it feels great. I would highly recommend this course because it gets right to the heart of the matter.
Having read The Brain Audit and many articles of Sean’s, I was curious when a colleague told me about The Three Prong approach.
Of course, I’d tried to create products, and I’d dreamt of passive income (“earn while you sleep”). But my product creation was a stab in the dark, and even now, it’s hard to see how it will ever replace consulting income.
The revelation to me about the Three Prong System was first, how easy it is to create products, such as books or digital downloads. Just listening to the first day of The Brain Alchemy Masterclass gave me enough impetus to create a few small products much more quickly than I expected to.
Another revelation came when I saw how the three prongs: training (including workshops); products (such as books), and consulting work to help each other.
I now have people tell me that they’re seeing me everywhere! In fact, that’s just because I’m seeing the three prongs in unison; and not as an either/or option for generating income.
A new book can lead to consulting or to someone turning up at training (a webinar, these days!) And consulting clients may be well disposed to arrange training and/or to buy the book.
Although this masterclass was created in 2009, and some of the terminology (like the technology) has moved on since then, it’s amazing to see this masterclass still generating value both for Psychotactics and its subscribers.
I’d say the one big benefit for me is that the Masterclass removed some mental blocks I had with writing books or producing online courses. I now see them as an essential part of my consulting business, and a natural place to focus my time.
I was fortunate to be able to access Sean’s Brain Alchemy Masterclass free of charge – he really does practice what he preaches.
And wow – what an incredibly valuable giveaway.
I’m only just over half way through, started by listening to the audios (which were fun as well as engaging), and have just last week started to read through the pdf notes.
There’s so much material that the class covers, it does feel overwhelming at first, but once you start to read the notes, you realise it’s in bite size pieces.
I think my biggest learning is that the whole thing is a blueprint, with each area interlinked and supporting the others.
A masterplan to be followed, incredibly useful as I’m starting my journey to create a business.
It’s going to keep me busy for a couple of years to come.
I’ve already implemented some mindmap planning, and expect that to expand as I learn more.
What I especially liked was hearing the attendees on the workshop spark ideas for each other – that really demonstrated how effective the learning was for them, so if they can do it, so can the rest of us.
Would I recommend the course? – YES!
-What did you find as a result of listening and reading The Brain
Alchemy MasterClass?
I got clarity how to reduce trading time for dollars as a consultant and focus on how to package and leverage information.
-What would you consider your biggest learning?
Not just the “that you should have leverage and trainings”, but “how-to” some of these things. How to take information that you already know and package it and market it.
-If you did implement something, what did you implement?
How did the implementation make a difference to your business?
Still listening to the Masterclass in my car but has allowed me to view my business a differently to free up more time.
-Would you recommend the course? If so, why?
Yes; my industry trades time for dollars. If you want to get out of that, take this course and take action on doing trainings and products.
Is there any thing you’d like to add?
I’ve spent a lot of money on various seminars and trainings, and I would say Sean is one of the best and clarifying and simplifying the information. A lot other people teach the same concept, but rarely do others break it down into comprehensible chunks.
I was blown away by the information in the Brain Alchemy Masterclass. Too many times I get caught up thinking about the nitty gritty when Sean was able to simplify the process for creating a sustainable and impactful business like no one else I’ve ever heard and I study a ton of marketing!
The biggest learning for me (okay 2) were how to structure the 3 layers of a business which made me totally rethink of my businesses entirely and the ‘spider’s secret’, which is so simple but pure Gold!!!
I am going to be implementing the ‘giving’ principle in all of my marketing going forward with a daily free give away of valuable information via my Public profile page. The more I give, the more value I provide and therefore I will fulfill my goal of enriching lives!
The course was outstanding and I have already recommended it to a few people. Yes, its a big time commitment, but what’s the alternative? In fact, I am going to be listening to this over and over again as well as reading through the manuals so it burns into my brain:)
It took me some time but I have finished the course. I am launching an online business in a month. I thought that the free content at Sean’s website was very good and kept on reading. And the Brain Alchemy Master Course gave me many ‘aha’ moments as I could piece the free content together and understood that there was a system behind it. Thanks to this, things have become so much clearer in my head and as Sean recommends, I plan to go over the material again and this time, I will begin applying basic principles to my business strategy. Though having my own business had been a dream, I was still anxious to start one. I feel much better now that I know what steps to take. A great course that teaches us marketing based on human psychology. Thanks a billion!
I learned several very important things from this workshop and it opened up my eyes to a whole other side of business I never considered.
Most importantly, the need to get away from only working with clients on projects (consulting) and be able to start providing training and build leverage.
I just started my business less than a year ago, but I can see how moving forward with these ideas in mind is going to make my business that much more successful.
Sean breaks everything down in a way that is very easy to understand, and I highly recommend this course to anyone who wants to work smarter and be more successful with their business.
I am still listening to the Brain Alchemy Masterclass.
I have been stuck for about one year trying to come up with an online program for my CV writing business. I usually work with clients one on one and write blogs occasionally.
After listening to the Brain Alchemy I am now in the middle of preparing my mini course, which I will launch in the next 30 days.
Breaking the course into manageable chunks cleared my mind and helped me handle this project easily.
Thank you Sean
Jane
The 3 prong system alone was worth every second I will spend going through the rest of it. My business was very heavy on the consulting side and now it won’t be. I started building training immediately and have the outline to the first course done.
I will absolutely recommend this course and purchase it for staff as my business grows.
Listening to brain alchemy master course was a great eye opening. Not only was they way the 3 pronged system was laid out so simply and so easy to understand. It also helped me help two of my clients figures out news way to brainstorm new ways to generate new streams of income and market them to their existing customers. They were stuck in survival mode and now they are in thrive mode!
This is such a treasure trove of information that I will continue to mine and produce value for many years to come. Thanks!
The Brain Alchemy Masterclass breaks down marketing concepts in a simple, ACTIONABLE way.
This is my 3rd experience with information created by Sean (Brain Audit book, website booklet and the B.A Masterclass) and I continue to learn and will be putting into good use the knowledge gained.
Highly recommend for anyone wanting to reach customers and put a structure into ways of generating an income.
Best part: identifying point of difference.
Thank you for this wonderfully presented Masterclass. It is very comprehensive I can to go through it few more times to even learn “new” insights!
As a teacher and coach, I really like the style Sean uses.
No fluffs or hypes, just a systematic and honest approach to getting results.
Systems matter! Systems guide the process, which, when followed through, gets you the result you need.
The system Sean teaches in Brain Alchemy let’s you rethink (and reshape) every part of your business.
The 3-prong system and in depth teaching about the trigger statement where my biggest take-aways.
What an amazing program! I thought it would be another take my money and your done program! Boy was I ever wrong. I am so looking forward to the article writing course. Amazing job great product removed all my doubts.
From the BAM course, I have learnt about three prong system which is completely new topi for me.
I just took one concept and applying it daily in my life.
Invest time (by learning stuffs) now to create more time in future
and then the concept of break/down time. I’m taking breaks on Saturday/Sunday completely now and I feel im more energetic during the week/working days.
Regards,
Jayaraj
This masterclass changed the way I look at my business.
In particular, the section of time management is a game changer
Hi Shaun
Thanks its a great course I’ve learnt a great deal…most importantly I’ve tried for years and failed miserably…..blamed myself to the point of serois deppression….never considered it was ever the teacher not won’t say knowing his stuff …although I do suspect.now much of it was sold then taught by people with no industry knowledge just clever marketers….my question is this….all your YouTube content and podcast is amazing and there’s enough to build a business …poor question I know but if you had no skills….little capital…but incredibly eager to learn what’s the one idea you would focus on….a skill ….I now realise and understand how to chunk in small pieces and not be afraid to walk away for a few hours and come.back and not feel guilty…..I can’t.find local employment as my wife works away 2weeks a month ….
I want to work.on a project.which is scaleable…but need an income.from it reasonably.quickly.in not asking for a golden egg so to speak…..something after 2 months I could pay.small bills like the internet….mobile. ..my confidence is low as my.wife.is working her carer. ..I have evenings …late.night’s….early morning’s….client work could be difficult.as I can’t always be in direct contact when I’m daddy day care for the two weeks….hope this makws sense…..desperately want to build an idea around my current circumstance …..scale it then Jane doesn’t nhave to work away…..but of a snake eating its tail scenaro …..thanks for taking the time to read this…..typos are here as I’m on the beach….with my children…..so quick glances in between typing on my phone…..so inspired to join BC….that’s my second goal after small bills…..so want to be in a community where no qujestions seen.daft and more importantly.know the answer has no golden agendas. ..much love and respect for.your work…..it really has changed my whole perspective on learning….
Darren
From the BAM course, i have learnt about three prong system which is completely new topic for me.
I Just took one concept and applying it daily in my life.
Invest time (by learning stuffs) now to create more time in future
and then the concept of break/down time. I’m taking breaks on Saturday/sunday completely now and I feel im more energetic during the week/working days.
-What did you find as a result of listening and reading The Brain
Alchemy MasterClass?
I found that the whole concept of sales being something that someone else did was turned on its head. There were many aspects of The Brain Alchemy MasterClass that left me wondering how something so simple could have been staring me in the face for so long but I hadn’t managed to grasp it. Things like the spider’s secret, sequential selling, and chug chug marketing seem obvious AFTER you hear it from Sean.
-What would you consider your biggest learning?
My biggest learning from the Brain Alchemy MasterClass was that simple concepts, clearly understood and implemented, work. Consuming more ‘quality content’ was not getting me any closer to making my plans a reality. I only wish I had stumbled across Sean years earlier so I could have given myself the kick I needed sooner.
-If you did implement something, what did you implement?
How did the implementation make a difference to your business?
What did I implement? A business! I registered my business name a couple of days after I finished listening to the audio and started mapping out my selling sequence. I was shocked to be interrupted by my first client though, so now I find myself in the same situation as many of the participants you hear in the audio files … I don’t have a clear picture of my sequential selling process, or a clear plan for my consulting, training, and leveraged products. Implementing these concepts and working on how I will educate my clients are what I am working on now.
-Would you recommend the course? If so, why?
I would thoroughly recommend this course. The concepts covered are simple, clear, and concise, and regardless of whether you are employed or own a business, and whether you sell products or services The Brain Alchemy MasterClass will help you. The biggest problem is not sifting through the content to work out what’s good and what’s not – it is working out which concepts to start with first.
Is there any thing you’d like to add?
I was fortunate enough to be on the receiving end of Sean’s generosity when it comes to educating clients, and received the MasterClass free. At the time I came across The Brain Alchemy MasterClass I was considering spending several thousand dollars on a very slickly advertised program that promised to help you to start from zero and establish a viable business (from a source I considered to be very credible). I’m glad I found Sean first. He lives his process, giving away an incredible amount of information in this MasterClass that will lead me to purchase other Psychotactics products as I grow my business. I am just a little behind on the implementation of all the actions that have come out of the free information Sean has given me and need some time to catch up!
Don’t waste your time with other so called “marketing gurus”.
This is a label that I’m sure Sean would want to avoid as he sticks high and above his other competitors into the mindset of customers like no other. He is is on a separate plane all by himself.
And thank god I found him, cause I had just about given up with all these self-proclaimed digital marketer types.
If you have the opportunity to get your hands on the Brain Alchemy Masterclass do yourself a favour and take it.
He has distilled a system that will take your business to another level, a step-by-step journey if you will, to your success.
Especially liked his insights into catchment areas to grow traffic from heavily targeted sources.
Thank you Sean, and keep on going on your question on helping the small business guy (or gal).
James Jarvis
I really liked the content of the training and I shared it with my dad who is an executive coach.
What I liked about the training was:
– It was easy to follow and the message and it sticks due to the smart use of analogies
– I am trying to implement “spider’s secret” by starting to write things. As you may know, I do not have my own business and at least by blogging/writing and sharing, I will be able to gauge if there is an interest in the topics I write about.
Cheers
Pritha
I got about halfway through and that’s all I needed for an impact on my business. The concepts of training and leverage hit home.
I put on a small workshop, recording all the audio and gathering testimonials to leverage myself as an expert.
Best advice I can give is video tape your workshop and you’ve got a high end video course, audio course, condense it to an ebook, then an opt-in and you’ve got products for an entire sales funnel, front to back in one weekend.
In one word – superb!
In one sentence – With the book, you know – with the masterclass, you understand.
The brain alchemy masterclass demonstrates why you should attend the workshop even after reading the brain audit. Hearing these files actually takes away the risk of attending the workshop!
The Brain Alchemy” was literally brain surgery…that be a good thing.
The biggest thing I found, from listening to TBA was how little of the good stuff I knew (things that actually make sense and are proven successful) and how much crap I’ve absorbed (from other opinion-based methodology and unproven systems).
I loved following the LA group, through their challenges. I felt like I was right there. The greatest feeling about that is you are participating, in a sense. TBA isn’t just a scripted home learning program. Those are good too (especially the ones here at Psycho’) but, the realness of the ‘Live’ seminar is potent. Real people, real and unscripted presentations. Its like an audio reality TV program…awesome.
I’ve already started implementing the “Principles of Influence”. Whoa! the stories shared, here, were jaw-dropping. I went on to record a personal-story of influence for my clientele. I discovered that my profession is littered with the same fears, and guilt discussed here. I changed that immediately. I distanced myself, overnight. That’s why I recorded the video. I felt so dirty (I’d been guilty of the same awful tactics) I needed to redeem myself. That one section alone, was my salvation.
“Once you get on the treadmill of life, you just keep running. You never get off the treadmill…you just get better at running it” That one quote made me take out pen and paper and write down how I was going to change my business goals for my new year offerings (actually I lie, Sean has many quotes that completely disrupt my way of thinking).
I could go on and on. From the second tape (3-pronged approach) it just became a torrent of slash and burn. I tell my girlfriend everyday (she’s really getting quite weary of me pulling her aside to share my audio epiphanies) about how I’m going to change this and that, based on what TBA is teaching me.
I’m wondering why more business adventurers aren’t here listening to this stuff. If they did all else would reveal itself. They’d be surprised–no, shocked–at how fast what they knew is nothing like what they’re about to learn. If they’d only listen to ONE tape of TBA there’d be no turning back. TBA is like a huge and horrifically-wonderful business, bullshit blaster.
Bill Calhoun
“The Brain Alchemy” was literally brain surgery…that be a good thing.
The biggest thing I found, from listening to TBA was how little of the good stuff I knew (things that actually make sense and are proven successful) and how much crap I’ve absorbed (from other opinion-based methodology and unproven systems).
I loved following the LA group, through their challenges. I felt like I was right there. The greatest feeling about that is you are participating, in a sense. TBA isn’t just a scripted home learning program. Those are good too (especially the ones here at Psycho’) but, the realness of the ‘Live’ seminar is potent. Real people, real and unscripted presentations. Its like an audio reality TV program…awesome.
I’ve already started implementing the “Principals of Influence”. Whoa! the stories shared, here, were jaw-dropping. I went on to record a personal-story of influence for my clientele. I discovered that my profession is littered with the same fears, and guilt discussed here. I changed that immediately. I distanced myself, overnight. That’s why I recorded the video. I felt so dirty (I’d been guilty of the same awful tactics) I needed to redeem myself. That one section alone, was my salvation.
“Once you get on the treadmill of life, you just keep running. You never get off the treadmill…you just get better at running it” That one quote made me take out pen and paper and write down how I was going to change my business goals for my new year offerings (actually I lie, Sean has many quotes that completely disrupt my way of thinking).
I could go on and on. From the second tape (3-pronged approach) it just became a torrent of slash and burn. I tell my girlfriend everyday (she’s really getting quite weary of me pulling her aside to share my audio epiphanies) about how I’m going to change this and that, based on what TBA is teaching me.
I’m wondering why more business adventurers aren’t here listening to this stuff. If they did all else would reveal itself. They’d be surprised–no, shocked–at how fast what they knew is nothing like what they’re about to learn. If they’d only listen to ONE tape of TBA there’d be no turning back. TBA is like a huge and horrifically-wonderful business, bullshit blaster.
I’m part way through the course, but have already shifted my approach to selling the problem rather than the benefits – using the way the brain naturally functions to help people buy.
Equally, I love the idea of making it hard for people to buy what you have – to filter out those that aren’t you true target customer.
I would absolutely recommend the course to anyone – especially those starting out. There is so much advice out there on the internet which can waste your time; Sean delivers real logic and structure – an expert.
When I heard the Brain Alchemy Master class my immediate reaction was, “Damn, I spent so much on going to business school and they never taught us any of these.”
I had a big paradigm shift in the way I was thinking about business and marketing. I also understood that no matter how much I think I might be communicating clearly, the receiver might not be listening right – this revelation came about listening to participants speak. And it is true the other way round also.
Biggest learning was the power of giving. This really stuck with me – and also to give in the right possible packaging.
-If you did implement something, what did you implement?
I have been letting the material sink in and I plan to implement few of it. I will keep you posted about it.
I would definitely recommend this course, because Sean is an amazing teacher. He breaks down complex subjects into simple manageable bites and makes sure that we are able to consume the information.
The course is pure gold !
I would like to add that – I am a big fan of Sean and Renuka – mostly because it showed me that the size of the team doesn’t matter as much as how much power they pack.
Thank you for giving The Brain Alchemy away, Sean.
Regards,
Shirisha
Well, I certainly got only 1/6th of the course done… 🙂 But I’ve learned a lot even just from that.
Most importantly, Sean’s Three-Prong System really helped clarify how I want to handle my long-term career, and that alone was worth my time investment.
If you ask me, this 3-prong model is something everyone should know, because it makes long-term thinking and navigation way less stressful than otherwise…
Right now, that’s’ all I can say about the course – but I do have the feeling rest of it will be very useful also.
The biggest learning for me came early on in the seminar, when you were talking about what most people would call their “elevator speech.”
The notes I made were to trigger the problem, the solution, and the target audience together in order to get my ideal customer’s attention.
The problem I’m solving needs to be explained in very simple terms, but in a way that makes the customer ask, “How do you do that?”
The most important aspect is to get the clients attention. I have to trigger the client to ask, how do you do that. If they say something like, “That’s nice,” then I’ve failed at my marketing.
You gave a terrific example: “Taking the fat out of computers.” That’s the target audience for a computer repair person dealing with computers slowing down.
Most people would say, “What?” or “Tell me more,” and then you could explain how you do that.
This is a program I intend to listen to again and again and I’ve made notes referencing particular sections so that I can go back and review.
I think I gave the program more attention because I was able to listen to you speak. Having the complete workbook to reference, in order to do my “homework” and them implement was a huge bonus.
The program is a large investment of time but I listened to it all over several weeks on my iPod at the gym. It helped to be able to make notes and review my website and marketing methods in “small bites.”
Incredible value and the depth of your knowledge and passion for the material is evident throughout the entire program.
Appreciate the systematic approach.
Biggest learning: Stuart’s coffee shop – “Educate your customer. Because they have no idea about the value of your product or service.” Implementing right now!
Listening to the brain alchemy masterclass actually alleviated A LOT of stress for me personally. Why? my business was (and still is currently) 100% consulting based. So much so I suffered extreme stress trying to keep up with all the “man hours” needed to keep things going and I could see a way out. The simple “3 prong system” was the answer I needed – I could finally see a way out! There was also big breakthroughs including the key to persuasion etc etc.
I really think this should be required listening for anyone with a current business or even thinking about starting a business!