On this page you can do three things:
- Read the testimonials for The Brain Audit book. Look at the comments.
- Add your own testimonial in the comments.
- Click here to read more about—The Brain Audit – Why Clients Buy (And Why They Don’t)
Warm regards
Sean D’Souza
P.S. In case you have any questions, please email me. I do answer every email.
1. What were the obstacles that would have prevented you from buying-The Brain Audit?
I have a lot of books about marketing that I bought after I’ve been in a lot of failed courses about marketing and copywriting. The books that I have read are:
– Breakthrough Advertising by Eugene Schwartz
– Ogilvy on Advertising
– The Boron’s Letters from Gary Halbert
– Magnetic Marketing from Dan Kennedy
– Cash Advertising Online
– and Just Sell the Damn Things from Doberman Dan.
I liked JSTDT more because it made things a lot simpler than the other books and it showed me really the way of doing a lot of things.
I still felt that I need to work on a lot of thing. I need to work on my English, I need to learn how to write very well, and how can I land foreign clients while I can’t speak very well in English, let alone do the copywriting in English?
This was like five years of work for me that I need to take very slowly and work very hard to achieve it.
When I heard about psychotactics from Ben Sattel’s daily emails, I thought that I will give it a shot and see what’s there on the website.
Then I liked the articles that I read; then I found out about 5000BC; then I was hooked by those testimonials; then I felt the need to be right now in 5,000 BC.
It was after I’ve been in 5,000 BC for about a week that I learned about The Brain Audit and I bought it and I’ve read it.
I thought It was going to be a complicated marketing book etc. but The Brain audit made me feel like I was in kindergarten.
It’s like I was a child learning ABCDEFG. It explained everything for me, all this marketing and all this sophisticated stuff, and it went in depth. This is what I liked about The Brain Audit, and it made me want to read and watch the Brain Audit videos, which went in more depth in each section. It oversimplifies everything to me.
2. What you found as a result of buying the product?
What I found after buying the Brain Audit, the book, is that marketing is so simple and that I just have to take that book and execute everything that’s in there and I will get a really good audit of any business.
With that book I can run a business if I want.
It explained to me how I can differentiate myself, which is a big plus, the uniqueness. It’s so simple that sometimes I find myself laughing at myself, like someone crazy, because I was complicating stuff a lot.
I hear a lot on social media that you should niche down, niche down, niche down.
Now when I see everything, all you need to do is nail down your uniqueness, your 30 words of your own uniqueness. that’s all you need to do and this is very simple
The big AHA to me is that I understood the importance of testimonials and that testimonials are everything.
That was the mind-blowing thing for me to be honest.
When I thought back about it, I found out that it was the testimonials on the 5000 BC sales page that made me get in 5000 BC at that moment. It felt like they spoke to me, like I was there, that it was real, and it was something that I didn’t see elsewhere so they were unique in a sense.
3. The specific feature you liked most about-The Brain Audit.
What I like the most about the brain audit is that it’s so simple, so easy to understand. You just have to read it. You just have to read the first page and you will not know when you finished that book. It sucks you in.
4. Three other benefits?
Three benefits I can think of are:
The testimonials: how to reverse engineer them and make them so powerful, with the problem, the before and after, and the wall in between, etc., and how to generate that story effortlessly. From my experience it was the testimonials that got me into the 5000 B.C. It was the thing that made me want to buy it right now and get into 5000 B.C. That was before I ever had an interaction with Sean. They are very powerful, those testimonials, and to be honest if someone just gets those testimonials from the brain audit, they can benefit too much from it, too much.
The uniqueness: how to create your uniqueness, how to differentiate yourself from the market and from everybody else, which is very, very, very, very simple. The method is really good because it really forces you to choose something. It really makes you different than everybody else. When I see social media, what everybody says in courses, etc., is that you have to niche down, you have to be specific. I never felt that it gave me perspective on really find what is something that I can do and nobody else can do. When you read the method of uniqueness in the brain audit, you think that it’s so silly. It’s so silly really. It’s easily made.
The intertwinement between the problem and solution and how to talk about your problems to attract attention, etc. It really simplifies the copywriting, the persuasion, everything, without all that fancy explanations, complications, stop. It really made everything easy to understand and you just have to read the book and execute, have a business or business idea or choose a problem, take the book, read and execute.
5. Would you recommend this product and why?
Absolutely, one million percent, I recommend this book. Why? Nowadays entrepreneurs feel overwhelmed with all the information we find online on social media. Everything is complicated. The more you know the more confused you are. The brain audit simplifies everything. I still believe that a kid in kindergarten will understand, the brain audit and will understand the whole how to run a business. We just execute what’s on the book.
So far it’s the best book I ever read in my life, to be honest, and this is not an exaggeration; it’s really true. It makes me want to read it even if it has 200 pages or 1000 pages. I would still read it again and again and again and again.
6. Anything else you would like to add?
I am really glad that I found the brain audit and I found Psychotactics at 5000 BC and Sean. I stopped everything I’ve been doing. Now I know where I want to go. I know that Sean is the person that will guide me through my adventure in running an online business. I am starting from scratch again. This is not just sugar-coating Sean but it is the truth. He really understands how to make people understand anything. He’s a true teacher and it’s the first time I agree 100% with anybody. Whenever I hear something new from Sean I agree, I agree 100% with it and I still don’t know or understand why.
The Brain Audit? If the cost was too high, but I found the price very reasonable, especially given the value and clarity it brings.
What you found as a result of buying the product?
I wished I had purchased it much earlier!
The specific feature I liked most about-The Brain Audit.
I loved that it was broken down into sections and that there were actionable takeaways and a recap at the end of each section.
Three other benefits:
—It is written in a very comprehensible way and makes you want to keep reading.
—I love the specific, actionable steps.
—I love the stories, which make lessons much easier to remember.
I would recommend this product as it is a great read and has really practical steps that you can action right away.
Thank you for the great work that you do!