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Warm regards
Sean DāSouza
P.S. In case you have any questions,Ā please email me. I do answer every email.Ā
When I was thinking purchasing the Website Components Series, I definitely hesitated because of how many similar “micro products” I’ve bought that ended up getting me nowhere with writing my website copy. But I really needed inspiration and the price was relatively low so I went ahead anyways.
I’m glad I did, because it ending up being very unique and powerful resource for me. I could never quite put my finger on why most websites annoy me, but others (like Psychotactics) feel so inviting and resonant. This is all explained and articulated clearly in the eBooks.
My favorite aspect of the Website Component Series is that it gave me the structure I needed to make progress, while still allowing me the space to create copy that is human and unique to me. It all just felt right immediately.
I also appreciated:
(1) The unexpected and delightful journey into Creating Points of Interest. They are very simple suggestions that are easy to implement and make a huge impact on the visual effectiveness of a website.
(2) The light-heartedness and humor interspersed throughout the guides. My tendency is to take things like this too seriously, and the fun anecdotes and cartoons helped me take myself more lightly.
(3) I don’t know specifically what did it, but these guides just got me unstuck. I’ve now finished and published my website after almost six months of limbo.
I recommend this product to anyone who has a website or wants one. This is all essential information even if you are working with a web designer and/or copywriter.
Thanks Sean and Renuka! This will continue to be a treasured resource as I create and build on my business’ messaging.
I was concerned that I’d be paying to add yet another product to the mountains of information I already owned on websites, copywriting and marketing strategy.
What I found:
You did a superb job of simplifying website creation but without being too formulaic (as in, does this, do that) which made it fairly easy to implement following my own creative process.
The specific feature you liked most about-The Website Components Series.
I most liked the structure you provided for about pages. I’ve always written them from the customers perspective (i.e. here’s what XYZ can do for you). That made sense logically (who wants to hear boring mission statements and corporate values?) but I knew there must be a better way to build relationships.
Your story-telling approach is fantastic – a great way for customers to bond and discover for themselves whether the face of the business is someone they want to have a relationship with. if you’d like to see the impact, here is the before, and here is the after (first draft!)
Three other benefits:
1) The concepts of isolation and contrast helped me design website pages (which I’ve always shirked as a writer)
2) I’ve found your structure for sales messages – explained in The Brain Audit – a great way to cover all the bases
3) As a direct-response guy, web design frustrates me, because it’s so easy to over-design to the point that the message is ineffective. I’ve found your approach liberating – a great way to blend message and design.
I would recommend this product with great enthusiasm! There’s something for anyone to learn, and implement, regardless of their past experience and training. And you have a fantastic teaching style which makes it easy to understand and apply.
My wife said, “I like this guy much more than the American’s you follow.”
What she means, I think, is that you tell it like it is without the dramatics, which us Brits aren’t too keen on!
Callum Birch
United Kingdom
I was slightly hesitant to look at another website course as I initially put off designing my website for about 3 years of running my business. Iām a bit prone to overwhelm when it comes to websites because itās not my background and I manage it all myself. If it was from anyone else but Sean and Renuka, I wouldnāt have even considered taking it on.
Although the course focussed on websites, in many ways, the greatest benefit I received was as a business philosophy course.
I produce podcasts and come from a journalism background, so the principle of āattversumptionā completely resonated with me and contrasted with some of the contemporary practices in podcasting that have been introduced by marketers that I donāt really agree with as much.
For me, Seanās philosophies can be so profound that the clarity around the particulars of website design was a bonus!
Itās hard to pick one specific feature from the website series, so Iām going to cheat sorry!
The specific practical feature I liked most was the activity of drawing a design for a page and using that as a basis for all of the pages on our website. In wanting to have great individual pages, my website had lost some of the connection in terms of the design of each page. It didnāt fit together as well and I felt this task to be incredibly helpful in terms of stripping back the extraneous information and making it easy to move forward with the design.
The specific theoretical feature I found most helpful was the principle of āattversumption.ā As stated above, I feel that marketers have dominated the podcasting industry and it has led to a distortion of some of the values I had hoped the industry would promote. To me, āattversumption,ā coupled with the principle of āhaving enoughā is one of the most authentic business models that Iāve come across in terms of genuinely wanting to provide value for those we serve.
Three other benefits were:
– Guidance writing the āabout usā page. I found this to be incredibly helpful as I donāt like talking about myself. Iāve found it hard to know the balance between selling yourself and being humble. I felt this section to be a clear guide that didnāt make me feel awkward about what I was writing.
– The tip about the P.S. Itās something I havenāt heard before, but it makes complete sense and makes elegant use of peopleās natural tendency to read the P.S. in an email, without being aggressive in getting your message across as some marketing tactics are.
– The ability to deconstruct other top websites, particularly through the information included in the ācreating points of interestā section. This section perfectly articulated why particular website designers would choose to layout their design in a particular way. This is not my background, so I really appreciated the clear, comprehensive explanation of the main concepts.
I would absolutely recommend this product, particularly to those without a background in website design. I am someone whoās found this particular part of running my business to be overwhelming to the point where I avoided it for 3 years and relied on networking alone to get clients.
This series completely spoke my language in terms of the clarity and comprehensiveness I was looking for because the rationale for each design decision was so clear and easy to understand.
Iām basically at the stage where I would try all of Psychotactics courses if the timing was right when they became available.
Iāve gotten something significant from just about every piece of content, forum post, podcast or course of theirs that Iāve read or heard.
The way that they structure information, in terms of it being easy to consume and implement, is better than any other course, workshop or program provider that Iāve found anywhere else in the world.
In terms of the business philosophy, I have been a bit discouraged by how many marketing practices have come into the podcasting industry, but in my opinion, Sean is as authentic and genuine as anyone in terms of providing what he says and why. This gives me great confidence that I can retain my values even when mainstream practice suggests to do things in other ways.
I happily recommend Psychotactics.com to anyone who would benefit because I feel that showing someone that specific website is a real gift that they can gain so much from and a bit of a freebie when it comes to scoring brownie points! Iāve had multiple people thank me for showing them and I continue to get so much from 5000BC, The Three Month Vacation and Psychotactics. Sean is truly a savant!
Thanks, heaps for everything Sean!
Kind Regards,
You can’t look at my website and track straight through all the website production lessons Psychotactics teaches. But you will see a few of them in action, and, more importantly, the Psychotactics material helped me keep going and get “unstuck” when I stalled out in the creation process. Just knowing that I had guidance to turn to was incredibly empowering.
In particular, the perspective on how to write an “About Me” section was invaluable. I’ve also gotten direct feedback from a prospect who said that he felt he “knew me” as a result of that page. Using the distinction between “what I do” and “what I do not do” was also very effective as I got over the hurdle of writing telling visitors what I do.
Of course I’m already thinking about the next version of my site, and I’ll go back to the course and see where I want to put more of Sean’s expertise into action to make it even more effective. Oh- and that too- you will find a lot of freedom and momentum in the perspective that a website is a living thing. You launch it, you change it, you make it better, you don’t look back! Good luck in your own journey!
1) Quite simply, the obstacle I faced was, “Hey, I’m a copywriter. I already know how to write web copy. How much can a $50 ebook really teach me?”
2) However, what I found is that Sean, as usual, has a very unique insight into the psychology behind website design and what people are looking for when they land on your site.
3) What I appreciated most about The Website Components Series is how Sean guides you through every step. This isn’t some plug-and-play formula and it’s not just another book about web site ‘ninja tricks’. It teaches you the fundamentals of moving someone from landing on your site to giving you their much cherished email address.
4) Of course, all of Pyschotactics products are fun & enjoyable to read, and this is one is no different. And because there are plenty of website examples strewn throughout, it’s like an ebook & a swipe file. So there’s tons of fodder for generating ideas.
5) I would recommend this product to anyone who has a website because of its unique focus on the psychology of buyers. It teaches the process your audience wants to go through before trusting you with their email.
6) Even if you think you know website design, get this book. It’s worth far more then the $50 investment. And that’s investment, because if you use the information inside, you’ll make your money back many times.
– Tyler McCune.
CA, USA
1. What were the obstacles that would have prevented you from buying-The Website Components Series?
Maybe a higher price. But I think the price is worthy for what you get in the series.
2. What you found as a result of buying the product?
I found exactly what I was looking forāa concise, actionable guide to improving websites. I do web design on the side, and I’m already implementing many of the “tips and tricks” into a client’s website. The info has helped me ask better probing questions and dig into my client’s uniqueness.
3. The specific feature you liked most about-The Website Components Series
I like concreteness, and this guide is replete with it. Lots of actionable steps that can be checked off.
4. Three other benefits?
One: Timelessāeven though technology and design practices change, the information within, rooted in psychology, does not.
Two: Examplesāgreat (and not-so-great) pages analyzed for what they do well (and/or what they don’t), so you can learn from the best (and others š ).
Three: BonusāI find it ironic that a bonus PDF on bonuses was included in the series. Well played, Sean; well played.
5. Would you recommend this product and why?
I wholeheartedly recommend this product to anyone who is looking to upgrade their website with tried-and-true best practices. I’ve read a handful of books on web design and such, but this series is the only thing that (so far) has comprehensively and more-or-less codified ways to increase visitor engagement and, thus, conversions.
6. Anything else you would like to add?
The value in this series is worth far more than its price. Do yourself a favor and buy it today.
1. What were the obstacles that would have prevented you from
buying-The Website Components Series?
Nothing much. I wait before a major purchase.
2. What you found as a result of buying the product?
A clear insight into building a website.
3. The specific feature you liked most about-The Website Components Series
The ‘Home Page’ chapter helped me develop a clear outline. Since I was stuck on layout and basic design using WordPress.
4. Three other benefits?
Clear. Concise. Non-redundant.
5. Would you recommend this product and why?
Yes. Because of its simplicity.
6. Anything else you would like to add?
Ah, gee I’m not much of a reviewer. From using Sean’s other products his approach to teaching. As Charles Bukowski would say, ‘Bim Bim Bim’. https://youtu.be/MTPxWkBgW6U?t=77
Found the components to be practical – presented in a clear and concise manner – easy to implement as appropriate.
Your products all seem to offer value and I’m using both the concepts you present and your approach as models in my own marketing.
After trying all kinds of marketing tips it still was not clear to me why things worked or not. By reading the Brain Audit I came to understand how to really dig into the customers mind and stop thinking from beautiful blogs or posts or that I need many likes or one of the other goeroe stuff there is to find all over the internet.
What a relief! Almost immediately I also bought website stuff for homepage, about us and sales page.
The best thing about those books (or audio if you prefer that) is that when reading it for the second time my understanding is so that I can put small things live directly and in this way improve bit by bit.
Together with the mail chimp stuff from Paul Jarvis this is a unique combination for making things much less complex and be able to focus on the customer more instead of trying to figure things out all by myself.
Last but not least I d like to mention that Sean indeed reacts on mails like is promised on the website. Not with a yes or no but with concrete stuff. He got me Dutch translations of the testimonial questions of the Brain Audit via Dutch friends of him.
On a scale of 1 to 10, the Website Components get a 12. Seriously. I used to think I had a fair website, as people were able to buy product, download MP3s, find our itinerary, etc. After reading the components, I saw million ways that I could improve our website. I began rewriting some of our pages, and the clarity that I got from the series help me to see and understand what people are looking for when they look at certain pages. I love this series because it is very concise, straightforward, easy to understand, and very easy to implement. It gave me great clarification in so many ways. Very thankful!
There’s no ‘sameness’ with Sean. His writing is simple yet has impact. Reinforced with graphics and examples – including his own website’s offerings the reader is given a structure to follow, things to consider, options. That food for thought element [quite logical on reflection], gives one pause to reflect and perhaps redesign one’s own offering. My ancient website is a case in point. Much there is what not to do. And so I can listen to Yoda – do or not do.
Value – yes!
Ironically, I was listening to your podcast on feedback when this email popped into my mailbox – well timed! š
Why I bought the book series
I am a qualified Electronics Engineer with a little dabbling in graphic and web design. I know just enough to feel like I can do it but not enough to actually do anything special. Anyways, realizing my limitations, I bought the website component series as I was looking at improving my website.
I recall seeing that you had the website component series and remember thinking that it would be useful when I am ready. I bought the book series as a guide to help me on my website improvement project.
Thereās a lot to go through and I decided to tackle only my home page.
Origin of my website
I put together a website that was very barebones when I started my consulting business. As a startup, I couldnāt afford to spend more time on it. I was always intending to go back to it again but where to start.
Improvements to my home page
I learned about visitor behaviour from your video. More specifically that people need to be able to find what you want them to do. For my site, itās all about calling me. So I added bigger contact me buttons on my home page and Contact us page.
Cleaned up my communication on home page
I reduced all the wordiness and added images that talk to my offering more clearly. I changed my home page and had to change my Contact us page to be in line with the directional flow of my site. I also changed the WordPress template because the original one wasnāt working for where I wanted to take the site.
I will continue to work through the books as I can but am pleased with the results for now.
Thank you for your detailed incremental approach in your writing and teachings.
I am a fan of everything you do.
Regards
Tarun Jeram
I was not sure if the series would apply to my very specific situation, of not having a business right now, and not wanting to sell or promote any merchandise.
I bought it mostly, because everything I got so far from Psychotactics was really good and helpful and inspiring
And I did not get disappointed.
I found myself in the amazing situation of on the one hand really starting to think about whom I want to reach with my website and what I want to tell – and on the other hand, taking myself more seriously.
What amazes me, is that I could easily understand it. Often people who write about websites design or content, are experts who have no memory or knowledge of how a semi-computer illiterate human thinks and learns.
ā A big benefit for me, is that I did not feel pressured to immediately jump to action ( I am working again shifts of 14 hours and feel too exhausted), without feeling like a loser.
āMy mistakes do not make me feel ashamed, I just have to learn a lot.
āThe whole section ā About meā was fantastic, it gave me the whole new approach, that this is actually not about me…but a narrative I want to sell.
I would absolutely recommend this product – it is easy to understand, tons of valuable information and sounds very honest. I am actually going through the list of my friends, wondering who could really benefit from it.
Thank you and thanks for the way you asked for feedback – it made me starting to reread the whole booklet again.
Cheers
JULIA WILLE
Spending even a few bucks is painful if you don’t get the desired result. This was my fear before purchasing this product, but I am glad I did.
As a result, my home and about pages have a very clear explanation of who I am and what I do. This is often difficult because it’s hard to step outside of yourself and summarize everything you’ve done, this made it a little easier.
I liked how the series was detailed and explained the importance of every element
Another benefit to this is being able to confidently send people to your website and knowing they understand it
I would highly recommend this product to anyone who doesn’t want to guess what they should put on pages. Praying that what you put on the page is right is risky.
It costs more than the average book. But it’s a series which helped justify the cost.
With a ton of different formulas out there for web site copy this follows one of the most simple and effective formats based on psychology and the Brain Audit.
The specific feature you liked most about-The Website Components Series: The examples of copy and actual sites to draw inspiration from.
Three other benefits
– It gave me more confidence while writing copy for my clientās web site
– It gave me clarity as to the difference between each web page and what should go on the page.
– provided a lifelong resource that I can go back to time and time again.
I would recommend this product mostly because it provides a simple format to follow and gives more confidence with the decision making process.
Rick Marion
I almost did not buy this product because I had already completed the Psychotactics Copywriting Course. That would have been a mistake.
As with all of Sean D’Souza’s products, the Website Components Course, added another layer of clarity to not only “what” I need on my website pages, but also the “why” and the “how” behind each element.
The laser focus on the specific pages (About Me, Homepage, and Sign-up) made digesting the information very easy. Sean gives you the information “one bite at a time,” so things are totally clear to the reader.
I found all the examples he gives of actual websites very helpful in demonstrating both “how” to do things properly and also “how not to do things,” so there is no confusion for the reader. The summaries at the end of each section make it easy to review the information to make sure you’re clear on all the concepts, and the Action Plans lay out exactly how to get each page to its optimal level.
I would definitely recommend this product. Sean’s insights are simple, valuable, and rare. I’d guess there are very few websites that could not benefit from his suggestions for these specific pages.
Lastly, whenever I read Sean D’Souza’s material I get a sense of relief that I can sell products online without having to feel like a sleazy salesperson who just wants to get “the sale.” Don’t get me wrong, I do wants “the sale,” but doing it in the way that best serves the customer seems to work best for all parties…and a much better business model over the long term.
The main obstacles were 2 fold:
1) Do I need to pay for an course about how to write an about page when thereās plenty of content on 5000bc about it and so many examples of other peopleās About pages.
2) Even if money is no object, do I have the time to consume the info?
It was well worth the money to have everything in front of me with leading questions. The 5000bc articles were 50% of the course but having the extra example and the questions made a world of difference as they served as reference material to get the creativity flowing.
The About Us ebook and the Signup ebook. It is so refreshing to hear I donāt have to do annoying things like pop ups and squeeze pages which I personally detest on my own site and Iām not missing out on any of the traffic.
Three things I liked
1) The logic about why photos on the About page are important was helpful as I didnāt want to put my face out there for the world to see. But now I understand why and I am happy to choose which photos to share.
2) Explanation for why itās important to even wear the same branding colors was fascinating.
3) Learning about the bait for opt-in newsletters was exactly what I was looking for.
I would absolutely! I recommend it because it forces a new blogger to focus on exactly the most critical pages to get up and going as soon as possible and not a smidgen more. It also gives direction on how to craft the pages to maximize impact as there are now many bad examples (I realize) online which serve as pitfalls for other people who are using them as examples (I might have been one of them in fact!)
Anna Rider
CA, USA
– Before I bought:
I already had several websites and I thought they were doing pretty well. Especially after I read the Brain Audit, I felt like I know everything š
Still, there was this nagging feeling, that there may be some very useful stuff in the Website Components. Kept eyeing with it for a long time, but other books from Sean always grabbed my attention instead. Then finally I bought it, and I think this is the second most useful product after Brain Audit!
– My results:
Before reading it I thought every website should have amazing visuals and fancy design. Now I know none of these matter that much. It’s the specific content that grabs the viewer’s attention.
Also, the book about the “About page” was eye-opening for me, with lots of great examples.
The book about subscribing was very valuable for me because it gives specific instructions what the giveaway material should be like. I haven’t found these anywhere else.
Reading about the homepages I had to realize that my homepage contained way too much information and my visitors didn’t really know where to click. It is from this book I learnt not to leave to many options on the homepage, instead make them follow a pathway.
– It’s timeless non-code stuff:
This is universal, and not technical stuff: websites will work pretty much the same, no matter when. So the principles will remain the same.
– So I definitely recommend it:
I’d definitely recommend the Website Components to anyone having a website, especially for small business, or bloggers who are starting out.
This series is clearly targeted to website owners who feel their websites can be or in need of being improved.
I found that the series highlights the 3 main web pages and that āfocusā for each web page is very important. Itās too easy to get distracted with the information overload we deal with every day. The website series takes that into account and presents the solution crisply, clearly and authoritatively.
The one feature I liked the most was the no-nonsense approach to identifying the solution and how-to implement the solution. No muss, no fuss, but not dry – sense of humor was effective.
Three other benefits;
1: Usefulness and clarity. The Website Series goes beyond presenting new information or theory; it provides the practical āhow-toā steps you can take to improve your website in a crystal clear and entertaining manner.
2: Focus: Sean directs your attention on the main issue and does so in digestible bite. This prevents you from becoming distracted or overwhelmed with lots of new information. Adhering to one main idea avoids confusion that comes with digesting new material.
3: Summaries: After reading the material, itās convenient to have the key points summarized in a very simple, graphic way. Very helpful in explaining new concepts.
I would highly recommend The Website Components Series to anyone who believes their website has room for improvement.
There are numerous solutions available on the web – some work and some donāt. With Sean DāSouzaās products you can rest assured youāre getting a quality solution that works. Sean not only tells you what to do, he shows you how to do it. In my experience, this is what separates Sean’s products from the competition.
Alex Milo
1. Obstacles – At first I didn’t know if this would be another impulse purchase that offered no actionable information. But after buying Rhe Brain Audit and learning more from Sean through his articles and the podcast I soon realised that would not be the case.
2. Results – When I bought the product I was not disappointed, what I found was relevant and actionable information that I put to work right away.
3. Features – I like how visual it was.
4. Other benefits – 1. I could better help my own clients, 2. I gained social capital by recommending the product to others, and 3. Sean is great at showing, not telling and this product taught me a lot about good information products in addition to the actual content.
5. I would recommend the product and I have, because it is worth far more than the cost.
Terry Condon
Geelong, Australia
The biggest obstacle from buying the Website Components Series, would just be that it could have been ‘one more thing’ to add to my list. Also web work is not my favorite subject area.
I found that the product provided clarity as to what should go where. There is so much non-sense talked about when it comes to web design.
It was great to have a clear answer from an authority!
I personally liked how to set up the home page the best.
It allowed me to give a bit of background about myself, yet it kept things simple and helped me to connect more with my prospects. This was so much more effective than just listing out the benefits on the home page.
Three other benefits would be it saved me a ton of time, gave me clear instructions and allowed me to use my brain for other high level areas of the business!
I would definitely recommend the product, especially considering that most people have been lead down the wrong path and their website is more of an obstacle than a conduit to creating new clients.
I would add that my website is still far from perfect, I need to go through the manual again, which I will. And I know that each time I go through it, I will learn something new from it to apply.
I do know my website was a mess before finding this manual and I even had a pro design it!!!
Thanks Sean and Renuka!
Kyle Newell
I WAS CONCERNED AT FIRST…. I found Sean D’Souza because I was looking for digital marketing programs. Why did his STEP 1 want me to learn about websites. He was a marketing guy, what did he know about websites.
THEN I REALIZED…. Why wouldn’t I have a marketing guy tell me about websites? It probably sounds silly reading this, but it is so obvious, how could I have had it all wrong? I have cycled through many so called “web” guys who know HTML or WORDPRESS and tell you they know about setting up your site. I am embarrassed how much money I spent on those guys.
A WHOLE NEW WAY TO LOOK AT YOUR SITE. For the first time ever, using the Website Components Series, I was looking at designing a site around marketing, not building the site first and then figuring out the marketing. I was removing clutter and being transparent. I was building a site that I would love to visit.
MY FAVORITE feature of the Website Components Series is that the stories explain to you simply and succinctly why you are doing things. The site is about the visitor, not you or your company. The stories spoke to me. I was immediately addicted, trying to get through all of the material in a couple nights.
What is funny is I was just building my new site, when I stumbled upon this course. It is really beneficial to see how important pages like the “About”, “Home” and “Sign Up” can be. They are normally looked at as annoyances to create, but needed. But the secrets to a successful site are behind those pages, and this course provides!
I would recommend this product to anyone doing business online. Just BEWARE: YOU MAY NEVER TRUST YOUR OLD “WEB GUY” AGAIN.
The MONEY BACK GUARANTEE makes it a no-brainer. You won’t need to use it though. š
I struggled for months to get my own website written. Stymied by my own site affected my confidence – how could I write for others when I couldnāt even finish my own?
When I read the description of this series, I knew it was a must-have for me.
Even though Iād taken copywriting courses, I didnāt know how to put together a home page. I like to use more text, but no-one explained how it was done. All the information out there was abstract and confusing – I donāt do well with abstract. Even step by step doesnāt always work ā I need to see those steps in action.
Sean breaks down subjects into easy to understand segments. With a variety of examples to get the point across.
Each component is a separate document, no searching around to find the information you need.
This series gave me the confidence to write for others. I know what information to collect and how it should go together. Iāve read each section at least twice already and will open it up every time I write one of these webpages so I donāt miss anything.
Thanks Sean for another awesome product!
Before I found Psychotactics, I had sworn off any training materials that didn’t come as video or audio. I’m a very slow reader, and the combination of having to learn something new while at the same time working my way through lines and lines of letters that get jumbled up in my mind is daunting. Why buy a series of PDFs–Oh! That was my other objection: I ordinarily hate the PDF format. If anybody twisted my arm into buying text-only materials, at least with an ePub or Movi I could make the words LARGE and ask my eReader to read to me. So, yeah, my objection was why buy a series of PDFs when I could instead get shiny courses full of videos and audio?
Luckily, I had already listened to the audio version of The Brain Audit and LOVED it. Sean’s style is consistent throughout every platform: the podcast, the website, the readings, the interviews, and, yes, the PDFs. And there are those curious cartoons. They grew on me. Even better: I discovered that the text wasn’t as hard to read as I had anticipated. It flows. It takes a breath. It moves in a clear direction.
Last week, I had no website. Today, I have a first draft. I’m no newbie. I’ve made dozens of websites for other people. I just never had the time or an inclination to make my own. But I want to learn the Psychotactic ways, and the only way to learn is to implement. My draft is still far from showable, but I am confident it will soon move up a few rungs. Thanks to The Website Components Series, I now have a map and checklists and case studies and questions that will help me keep improving my new digital home.
I’m fascinated by the clockwork behind aggressive campaigns out in the wild. They make me want to take the mechanism apart and understand how it all goes together, and yet, at the same time, I also want to run as far away from them as I can. As Sean says, those high-pressure tactics work but so does pointing a gun to people’s head. I’ve never been able to endorse or implement any of those tactics. And so I was delighted to find the section on Non-Creepy Subscribe Pages.
I also dig the notion of creating points of interest through Isolation, Contrast, and Direction. And I’m looking forward to layering my about page with layers of stories and personality.
I’d recommend The Website Components Series to everyone because everyone and their dog has a web presence these days. It doesn’t matter if you’re a seasoned web developer or someone who has been living under a rock for the last twenty years. This series will help you move from creepy or clueless to caring and classy in three simple steps.
And if you haven’t read the Brain Audit yet and love a good narration and extra goodies, I say start with the Premium Power Kit version. It will give you a good footing to understand the essence of all Psychotactics materials.
I found this very user friendly – easy to understand and I was able to implement immediately. I liked it because each component was considered sepatately so when I worked on the landing page I only needed to consider what was contained in that doc. Each part was 30-50 pages of concise important actionable info — NO FLUFF!
I have bought products from Sean before and am impressed each time with the quality and amount of his info. When I buy from others, I get a combined what I need to do with all 3 pieces in one doc and upsells to the how to info. Sean includes everything you need to know about each piece , it is all self contained. I am not an expert but I am a very effective novice. I recommend this to anyone whpo wants to improve these 3 components
I was in daring need to redesign and rebrand my web site completely. It was a mammoth task. Sure, I did hire an ad agency to do the work, though I could never trust anyone to get the right concept, the right feel, that right underlying punch – the vision enshrined only in my heart, which will make the site unique.
I instantly knew that the only real address is Psychotactics.com.
The āWeb Site Component Seriesā is a unique guide, detailed in its approach and definitely a slow read if you want to do your homework right. The ideas keep pouring in while Sean guides you through various topics of integration, conceptualization, design, flow, commerce and what not.
The āWeb Site Component Seriesā is a MUST for anyone who wishes to create impact with the his/her web site, no matter how big or small.
Franz Andrini
The result of buying the product – Inspiration with a knowing it will work.
The specific feature I liked most – You write what you teach.
You deliver in a style and comprehensible manner that shows your prowess for the written word. Your content has layers of intent and meaning that go far beyond what the reader initially ingests. Your design strategies are spot on.
I would recommend this product to anyone that wants to know how to create a warmer, friendlier and trusting experience for their visitor.
I always have to read your books with different mind sets (which means I have to read them more than once;) – for design – for the “brain audit” and for the pure enjoyment of reading and learning from your knowledge.
Dwight Schwersensky
CA, USA
As a result of buying the product, I found some really great ideas for structuring my website, creating content that draws the reader in and makes them want to read more, creating the hook that they then take action and register
What I liked most about-The Website Components Series was some really great ideas for structuring my website, creating content that draws the reader in and makes them want to read more, creating the hook that they then take action and register
Three other benefits:
. light-humour
. nice graphics
. well explained approach
I would recommend this product because I found it really interesting as a fairly new recruit to website development for my own business. Lots of useful info and real-life practical information/pictures to help demonstrate the points.
I’ve read the Brain Audit so can see how the messages you’re providing in these booklets aligns with key messages in the book to ensure consistency of message, Really interesting and practical improvement stuff – thanks!
David Wise
I wasn’t sure if the advice in the The Website Components Series would work for my very technical market.
In fact, what I found was that the material is spot on and I found it really easy to apply.
What I like:
*The series takes the same approach that I do. Prospects are coaxed, not rushed, into buying.
*When I used the advice on the About Us page it generated measurable traffic right away.
*The material on sign-up gives a great alternative to the squeeze page.
I still have work to do on my home page, but the course has given me a clear plan of action.
I’d recommend this product to anyone who is looking to build a lasting (and therefore profitable) relationship with their customers.
Romilly Cocking
As soon as I learned about the Website Components Series, I bought it. I found the discussion very clear and easy to follow. It makes a tremendous amount of sense.
The specific feature I liked most about-The Website Components Series was the examples from other websites with narrative to show what was well done and what wasnāt.
I liked that the three different page types were treated in three ebooks. I love the way you break down the problem and through example and instruction, you make your points.
I can use the book as a step by step model to create my pages.
I would recommend this product because the topics are important and the methods are clear.
Jim Clark
Western America Commercial LLC
Thanks for the Website series. I have been stuck for a year, knowing my website needed revision, and your product gave me the clear, detailed information I needed to get moving. I appreciated the examples and clarity of the work, that helped me focus on what was most important.
I see now that my old site was serious and stodgy and the new one (almost finished) will more clearly reflect the professionalism of my work in a more personal way.
A higher price would have prevented me from purchasing. Thanks for keeping it reasonable. I have recommended you and this series to others and will continue to do so. I find your posts valuable and have learned much about marketing from you.
Thanks,
Jason Brody
Awakening Seminars
I like your style of writing, the examples you provide, and the framework for thinking through what will work for me.
I particularly liked what you said about squeeze-pages. I’m not a fan of them, and I like that you don’t market this way. My work is all about getting certain information out there, and it seems to me, that giving people a taste of that information is the best sell there could be.
Three benefits:
The info on Bonuses – how they work, how to use them.
The info you provide breaks things down into really intelligent frameworks and ways to work with the material and customize it to what I’m looking to sell.
I would recommend this product because ā
It is Good information. For a Good price. And not seen anywhere else. It has high value content, designed for you to customize it to meet your needs.
Thank you for the work you do. You are one of a few of my go-to resources.
Kathryn Elliott
Partner, Potential, and Play .com
I did not even register that the product existed, until I was looking for something on your product list to help me set up my new website.
And, lo and behold, there it was. Exactly what I was looking for!
As a result of buying the productāI have been able to know exactly, step by step what to do. It is not an easy thing to do, even though it sound pretty straight forward. This said, your product helped me make sense of what I had to do on each of the three important pages.
Three benefitsā clear, human and insightful.
I would recommend this product to peopleāif they are setting up a website, or changing a website. It is short, easy to follow and do-able
Thanks for another quality product.
Melony Lowe
New Zealand
You read so much on the Internet these days about how to build a website that I wondered if Sean’s critical website components would be of much use.
I am glad I did not succumb to my doubts.
Sean had a fresh and valuable perspective on what really works. He goes beyond the obvious and explains what works and why. He also tells you what doesn’t work and why.
I heartily recommend Sean’s critical website components to anyone who wants to take their web development to the next level.
After reading the Brain Audit I did not hesitated one second in buying these Website Components Series.
These series gave us not only new insights, but also a plan on how to construct the route we think our visitors need to follow.
We learned how important an ‘About us’ page is. Yeah sure, everyone says that. Well, the fact that visitors are looking for similarities between themselves and you or your company on an ‘About us’ page gave us a completely different perspective on how to (re)write that crucial page.
Also the difference between a graphic dominant and text dominant lay-out was refreshing. The theory of isolation was not new to us, but very well explaned.
If you’re in the process of building a new website or looking to refresh your existing one, than I would recommend you to read this stuff. You will get a lot of value for the little investment it will take.
I didn’t want to just order another program. You programs are explained very well and give good exampled to clarify objective.
As a result of buying The Website Components SeriesāI was able to immediately implement some of the ideas. I liked the tips on how to arrange information on web pages and not using to many fonts and colors.
Three other benefits
A. It takes the mystery out of designing web pages.
B. It Encourages you (YOU CAN DO THIS).
C. The material answers a lot of the basic stuff that other programs assume you already no.
I have already recommend this products to others. Thanks for making this information understandable and applicable.
At this point you are my one stop shop.
Herbert Gooden
What could have prevented me from buying the Website Components Series was all the material I had already gathered on the web and during workshops.
The Website Components Series is very easy to read as are all the products I have purchased from Sean so far. Itās such a pleasure to read and so insightful that it feels more like fun than work.
What I liked most about the Website Components Series is getting to know the non-sleazy approach Sean is taking. How you can get people to sign up to your mailing list without holding a gun to their head. And without being annoying. The key, of course, is to add lots of value. But how do you package that and distribute it around your site? The Website Components Series told me.
I like the examples that Sean uses, they make it very clear what to do. And they are also inspiring and motivating. Further, I found the insights on how to use visuals very useful. The insights are simple, easy to implement ā yet I would not have come up with them myself. Sean is also doing some stuff that your average marketer tells you not to do, e.g. ask for lots of information when signing up for the email list. I like knowing Seanās philosophy on that, and seeing that it works for him.
I recommend this product to anybody who is unsure about what works on a website and how to bring text, and visuals together. The Website Components Series will be especially useful if you want to understand how to get people on your mailing list in a non-sleazy gun-to-your-head kind of way.