On this page you can do three things:
1. Read the testimonials for the product. Look at the comments.
2. Add your own testimonial in the comments.
3. Click here to read more about—The Brain Audit Series.
P.S. In case you have any questions, please email me. I do answer every email.
I’ve struggled with applying certain parts of the Brain Audit in the past, mostly the Target Profile.
One year I did a few Target Profile interviews that lasted 30 minutes or more each. I asked for their biggest problem and several other questions to get more detail and to find out what they would consider unique, etc. I had these interviews transcribed and I had to pick through them to find some golden nuggets.
It was a LOT of work and I only got the payoff some of the time.
But in the Brain Audit Webinar Series, I learned a process to get clarity on the client’s problem much more quickly and easily.
I can just answer a few questions for myself, then ask the client to evaluate my answers using the method Sean showed us. It is amazingly simple and brilliant. This new approach even works if you have to collect feedback online. The entire program was willed with faster and simpler ways to apply the Brain Audit concepts.
The program is the epitome of elegance. Small changes in how to apply the Brain Audit that get very large results.
I had already read The Brain Audit, and I’ve got the audiobook too. Why did I now need a 7-part video series? Surely it was just going to be a repetition of the book. I was also doing the copywriting course, so I probably didn’t need more information.
—Whist the information followed the 7 bags of The Brain Audit, a lot of the information was new. As Sean’s thinking and methods have evolved, the information in the webinars followed this.
—I really liked the updated Testimonials section and how to identify the main problem.
—If you want to simplify the rather complex copywriting process, this product is for you.
I would absolutely recommend this product—The information is up to date, and the stories and examples help your understanding of the concepts in the Brain Audit.
I had read The Brain Audit and studied just about everything Sean writes so if I had to hesitate, it would be, is this a repetition. But knowing Sean, I knew it wouldn’t be. He always has an interesting perspective so it was a no brainer for me.
I found it interesting to revisit The Brain Audit with the updates and the Q&A added so much more depth. Also, the ability to reach Sean via Whatsapp is so cool. When I get time, just browsing through there is so insightful.
On the content side, I liked the conversational style and Q&A.
Three other benefit:
—Access to Sean (I know I already said it but it is worth mentioning again).
—The recordings are super helpful. The audio aspect is super valuable because I can revisit it while walking
—The depth of the content.
I would recommend The Brain Audit 7-Series most definitely. Sean has a brilliant mind and it is reflected in his books and products. In addition to that, he is a fantastic and patient trainer. I love the combination of great material with great training skills.
Thank you both for doing what you do!
TX, Austin, United States
Sean has changed my brain with a golden sentence.
I have learned something precious from The Brain Audit problem video. In that video, Sean explains why we need to be very specific, problems vs. features, and how problem vs. feature and being specific helps small-scale businesses.
The specific feature I liked:
I liked the recording sessions with brain audit members.
I end up learning a lot from someone’s question and the answers related to it.
Three other benefits:
1. Sean’s presentation flow.
2. Quality of the content and cartoons.
3. Sean’s calm presence
I would recommend this product because:
1. It is deep and yet simple.
2. The Brain Audit creates a structure to the thought process
3. It is a great application for marketers and copywriters.
Bengaluru, Karnataka, India
Amazing way to cover brain audit again. The best thing was how simple it was. You covered the most important things. Very good job.
The biggest learning is and will always be the hidden risk. So amazed at how logical it is and so few use it.
Applying right away: going deeply with the problem. Not just mentioning it. Adding the consequences.
Alvaro Villa Cruz
I have known the Brain Audit concept for more than eight years, and I’ve read the book several times. I already used it for my clients to help them audit their products and services countless times, and it never failed to bring a great response from my clients every time!
So, at first, I was not sure how The Brain Audit-7 Part Series would bring a “new” value for me. I was wondering—Will it be different from the book?
It turns out the series brings so many new insights for me. I got some new perspectives and a deeper understanding of the Brain Audit concept compared just by reading the book. It helps me a lot. I tried to implement it for a brain audit session with my client, and it got a better response!
I like how Sean give many examples to explore the Brain Audit concept.
Three other benefits:
1. The Q&A parts are priceless.
2. The presentation visuals are outstanding.
3. The technical details on implementing brain audit.
I would absolutely recommend The Brain Audit Series. You need to read The Brain Audit book; it’s a must. But, with The Brain Audit-7 Part Series, you will gain a much more profound understanding of the concept and how to implement it right away for your business.
I already read the Brain Audit, so I was unsure about why the Brain Audit video series would be a good idea.
The key thing I realized after going through the video series is that I kept picking up on details that I missed reading through the book the first time.
Part of this is the difference that’s made by Sean taking you through the content. Through his laser-focused presentation style, you go through all the concepts without any distraction or confusion.
In this way, it also feels like you absorb the crucial concepts faster than through reading the Brain Audit alone. The other handy part is that with a book, I tend to read in chunks while my attention is always pulled elsewhere.
With the video series, I found myself watching each part from start to finish without picking it up later. That said, it also helped a lot that the webinar series is broken up into sections to go through in a sequence, too.
In short, it is hugely complementary to the book and helps get the concepts through in a different and very effective way. Well worth it!
As a result of buying this product— As always, it’s like a eye-opening session/experience where something is explained so simply and I often question myself “why didn’t I see that already!?”
Three other benefits of this product:
1.What I like about this series is that even if you just had an opportunity to listen to even just one of the sessions you are benefitting so much because in just one topic Sean covers you can relate this in so many ways.
Of course, if you cover all of the sessions it’s the most ideal but it’s not like you complete it and make use of it at the end of the very last session.
2. Simple: Focuses on one thing at a time. For me, I can’t tackle too many different things at once. I can only absorb one piece of information at one time, so it helps that it is broken down to the point where you could probably leave the session remembering everything Sean said the next day without feeling like you’ve been overfed.
3. Visual. Fun Pictures/cartoons used as examples help break down that “I’m studying” mode. I never enjoyed school, I found it was so boring. This course was engaging therefore I learned a lot.
I would recommend this product 100%. If you’re feeling overwhelmed by an overload of information making you feel vulnerable as a business owner, this really helps you to feel that it’s not all scary. Helps you to break it down into parts.
Thank you and I look forward to more in the near future.
Auckland, New Zealand