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Warm regards
Sean D’Souza
P.S. In case you have any questions, please email me. I do answer every email.
I just randomly came across it out of curiosity. I was searching for dartboard pricing then decided to see what else might be there.
I love the simple, non-hype approach. Especially like the non-info product / coaching program typical case studies in every course. I work in eCom these days and found the examples and steps to learn the process refreshing. Like, it can work in eCom.
The bonus is where you break down the Brain Audit sales letter. Epic. I mean, I had the idea of ‘contrast’ in back of my head from listening to Ben Settle, just didn’t realize how ‘tension’ can be applied on a salesletter (I do use it on short stories, but didn’t think of using ‘tension’ on a salesletter).
Fun read. No filler. Can quickly get to some examples and can quickly imagine myself using the process.
Yes, I would recommend ‘Client Attractors’ because it is: Simple and different from most copywriting approaches that are focused on long-form salesletters/VSLs specific to info-products / coaches. That approach seems
daunting, like I’d have to be a pro’s pro to attempt it.
I also love the cartoons spread throughout. Adds a light, fun touch.
I had already bought 2-3 products before, I was and am very satisfied with the products, so it was only a matter of time until I had time to concentrate on the next product.
I am now able to come up with good features, benefits and bullets for each product.
I have already internalized the process from the product description to the features to the benefits and the different bullet possibilities and the structure has helped me enormously.
Of course I also know that I still have to practice a lot. But as soon as I stick to the structure, I know that my texts work.
Through the analysis of other homepages like Apple helped me to understand other homepages. Now I can look at different sites and understand what the companies do well and what they could perhaps do even better.
The step-by-step process of going from the product description to the bullets, while writing features and benefits
-The ability to analyze sales pages of other companies and understand them!
-Creating features, benefits and bullets again and again because I understood what to do (most people offer 3000x formulas, but not the understanding)
-Using the book as reference when I need to, for example to check if my bullets are to vague
Yes, I would recommend this product because it simply gives you a very valuable new skill you can use again and again. After working through that book, I realized how often exactly this part convinces me to buy a product.
I enjoy your products a lot. I never bought other products that gave me some kind of “skill” every time, like your products do.
Best regards,
Michael Blanke
I was going to write a sales page for my service. So I was looking for a resource that would show steps for writing all the elements, not just Features and Benefits. So I doubted if I should buy a product that only covers one element of the sales page. I could not find a resource like that, so I tried tackling sales page elements separately and bought the Client Attractors. Turned out the approach of dealing with one sales page element at a time worked very well for me.
Client Attractors provides clear steps and many examples of writing features/benefits for services and products. Based on these examples, I was able to make a draft of 6 main features/benefits for my service. But of course, I did not get everything right. Because I use the 5000BC forum, I got Sean’s feedback on each of the features.
For me, the best part of Client Attractors is its focus on just one element of the Sales page. This allowed me to eliminate distractions of switching back and forth between various elements of the Sales page. And getting the Features and Benefits done for my page.
Three other benefits:
Understanding the structure behind writing the Features & Benefits also helps in other areas of the Sales page. I found that writing up a problem/solution or uniqueness follows a structure similar to features/benefits.
It is a practical product, meant for implementation. You buy it, read it and immediately apply it to your product or service. The result is that you have a list of features benefits of your own.
The idea of features benefits is not a very complex one. However, the trick is to keep your client interested while going through your sales page. And just listing a list of benefits is unlikely to hypnotize your client. Client Attractors shows how to add drama to an otherwise mundane list of features and benefits.
Oleg Miroshensky
Canada
1. At the time when I wanted to buy Client Attractors, I didn’t have $39 to spend. I didn’t have a job and every dollar counted towards the next bill.
2. I understand really well how important bullets are when it comes to sales pages. I also didn’t know that bullets could be so useful compared to features and benefits. When you look at it at that angle, all you are really trying to do is display 1 golden nuggets that will be meaningful enough for the the buyer to buy.
3. My favorite feature was actually the sales page layout video. It was so useful to watch and understand how you construct the sales page once you have your features, benefits and bullets ready.
4. The features vs. benefits explanations is superb.
The difference between a curious bullet and a bad bullet was useful in understanding why the construction of the bullets were important.
How drama, when created using a rollercoaster-like explanation , can add a punch to your sales page that makes it irresistible.
5. Yes. This was my favorite out of all the psychotactics books that I’ve bought. Even before I bought it, I was so impatient to get the money to buy it. The value goes far beyond just marketing. You could use this in cover letters, interviews, presentations and so many other scenarios, simply by using the same steps of constructing features (that people want), benefits (that people need) and bullets (that people will go crazy over).
6. Sean is cool. He gives you more than your money is worth.
Eyram Sa
I learnt how to convert a bullet into a precise missile.
And the response from clients to proposals I’ve sent since implementing Sean’s insights? Out of every 8 proposals sent since then, 7 have converted. My earlier hit-rate was about 5 conversions.
Sean has this rare ability to chunk down any communication to its most basic elements so that you just GET it. And then he chunks it up again so that you can implement what you’ve ‘got’.
Along the way, you get several marketing and communication insights that are immediately applicable and highly impactful across many different contexts.
For instance, after I used Client Attractors with my daughter, I realized that when you need to get your message across, everyone’s a client: whether a hotel clerk, a customer, your team, your child, your spouse, your neighbour’s spouse… There are ‘clients’ everywhere.
Porus Munshi
As I write this, I am sitting in a cafe and taking a break from crafting my sales page for my new Instagram book. I’m not an expert (yet) at sales copy, and I have been worried about putting together a flimsly sales page, having put such a lot of effort into creating the product. I’ve been worrying about ‘what if the page doesn’t convert?’
‘What if I do a good job at attracting customers to the page, and creating a good product, but the sales page is the weak link in the chain that screws up all my hard work’.
So I needed guidance, and bough Client Atrractors. Having been through it I am now looking at a sales page that is genuinely making me smile. I can’t believe how it’s looking – it’s got structure, a flow, I can see a rollercoaster ride going from problem to solution.
You see, the biggest benefit for me was the bonus. I liked the book a lot, but the bonus was outstanding. Not only has it helped me get to a better place in rapid time, it has also made me appreciate the quality of what’s being taught. I am also now more hungry to buy the £2k copywriting course (nice upsell there!)
The other feature that I liked was the explanation of bullets and features and the depth that they go into. I never appreciated how important they were. I learnt that you’re creating a long list and one (or more) bullet is going to be the line that gets somebody buying. Clever stuff.
Simon Lamey
I first found out about Sean and Psychotactics from a Quora thread a year ago and I’m an avid reader of his blog, courses, and products ever since.
Sean’s products are unique and different than anything I’ve read so far. He’s a natural at transforming complex notions into easy to grasp concepts, all through his powerful analogies, cartoons, and by deconstructing information.
The content is well organized, there are a lot of examples and case studies that help you better understand the applicability of specific tactics and strategies.
I also very much liked the fact that it’s the type of information that you can apply immediately. Client attractors helped me understand the importance of listing features and benefits on your sales page, how to write better features, benefits, and bullets by introducing a problem before bringing in the solution, and how to add the curiosity factor into the mix.
These tactics improved a lot the way our clients and prospects perceive our products and we’re very happy that now we can provide them with more relevant, helpful and attractive information.
I also enjoyed the mix of human psychology, web psychology, and the variety of examples.
I strongly encourage everyone to try this product, whether you’re in Marketing, Sales, Product, working for or owning a big or small company – it’s a gold mine!
Anything else you would like to add?
Continue to create these valuable products that help us become better marketers and web psychologists!
Irina Ianculescu
After reading a few copywriting books, I wondered what else you could possibly teach about writing copy that focuses on benefits and features. It turns out, you were able to not only teach me new things but in a way that made intuitive sense.
I truly appreciated how you broke down the process of writing both benefits and bullets into a formulaic process. It truly takes someone with exceptional skill and knowledge to simplify and teach in a way that enables you to immediately grasp core concepts.
The biggest benefit was the formula to create truly attention grabbing bullets. I tried it and it worked.
Other benefits:
1) The lightning in a kindle case study was a great way to highlight copy that emphasizes benefits over features.
2) How adding a problem to benefits really helps your copy to stand out.
3) I never understood the importance of bullets. Only after reading your report did I realize their importance. When I now read the ads of top copywriters such as Ben Settle or Gary Bencivenga, I immediately recognize how they all use bullets so effectively in their copy. Without your help, it would have taken me a long time to realize both the importance of bullets and how to write them.
I would highly recommend this product to anyone wanting to improve their copywriting skills.
I also appreciate how the report also syncs with the Brain Audit. All your products work together cohesively unlike some of the material published by other “gurus”.
Thanks,
Ankur Shah
I was worried about having the time to complete another self-improvement project for work, rather than just doing the work!
Thankfully, this has been my favorite, most dog-eared piece I have ever bought from 5000 BC. Why?
It saved me time and made my work better. My sales page was a giant monologue with no direction, now it is concise and relevant to the buyer.
I liked all the examples Sean gave, as they actually assisted me in writing, instead of just here’s an example.
If you have to write a sales page and need to describe your product well – this is a help you for sure!
Danna Evans
Living Top 20
I’m on the Psychotactics wave for a few months now. My starting point is when I bought the Brain Audit and later on joined 5000BC.
So, I picked up some stuff around your “Philosophy and Methodology” lately 🙂 and bought into it. Which means that I’m on a mission to educate myself on marketing my business better. So, no obstacles here. After reading the article around headlines … it was a logical next step to take.
The book gave me a general insight of the elements that make a sales page. Where to put the elements on a page and how to construct them.
The specific feature you liked most about–Client Attractors
I loved the way how you explained the formula to write bullets. I can hold on to the rule when writing bullets, but also when performing an audit … and getting the lazy and crappy bullets out.
Three other benefits
-The number of examples. Every product, service or company is different. So, only putting one example in could be misleading to understand the concepts. With multiple examples you gain a broader insight.
-The detail of every example.
-The explanation on how to implement the steps yourself are really helpful.
I would recommend this book to people who know it takes time and effort to construct a good sales pages. People who are willing to learn and apply.
As a professor once said to me: experience is like a toothpick. It’s very handy to possess, but nobody wants to borrow yours.
It takes a few readings to really get the concepts, but eventually you know you will understand them … because of the way everything is explained.
That is not always the case with other authors.
The curse of knowledge or the gap between the explanation of the teacher and the low level of knowledge of the pupil often comes in play..
Guy Van Ransbeeck
I have used your product, and I like the direction you have shown me. The best part is, so do the people reading my materials.
Obstacle: My first thought was the exchange rate. I’m glad that was not a problem.
As a result of buying the product, I am a much more effective – and significantly less boring – writer. It’s almost like you gave me permission to use a more natural style.
Specific features I like: The video is my quick reminder. I hope the document to guide me through the steps. I still have a tendency to get the order of the process wrong.
Three other benefits: Instant delivery is definitely one of them. Your follow up with me is another. The third is the newsletter you send out.
I would recommend this product to someone who is not a competitor. As a business coach, the process and the product will help a number of my small business clients to be better, and, ultimately, I want them to succeed.
Keep up the good work. For me, you are spot on correct and accurate.
Susan Hays
NC, USA
1) I wasn’t sure it would be worth the money, but I needed help so I took the risk.
2)I found a pdf document and a movie.
3) and 4) The document clearly showed and explained benefits and features and the difference between the two. It told the order and sequence of when to use each on a sales page. It told about how many benefits to list. It showed the importance of creating curiosity.
5)Probably not. It was put together a little too hastily. It was good, but not great. I continued to search elsewhere for more info. An example of a complete sales page would have helped. Maybe that was in the movie which I was never able to download onto my (ancient?) desktop.
6) This is the best part. Your customer service was unsurpassed! As you may remember, I had trouble downloading. You didn’t give up on me. You gave several suggestions of what to do. I kept trying and your stuck with me through several emails over several days. Ranuka wrote also. Finally something worked and I got the info. Your customer service is a model for anyone. You impressed me with your integrity. Thank you.
I had too many marketing books to read and wasn’t sure if I need to add another ebook into my ever growing library of books. It all about catering the time to read them. Price was not really the key issue. It definitely is worth the contents being provided in this book.
I like the way you translate the features into benefits and then into bullets. I read it 2 times and everytime, I seem to get more juice out of the contents.
The specific feature I really liked all the illustration you gave on writing bullets.
Three other benefits
Easy to read, absorb and used in real business sales letter. Not totally filled with dry theories that makes the brain crack.
I would recommend this product for the simple reasons that it covers everything you need to know about translating features into benefits and then into bullets with structure steps/advice.
Ethan Chu, Singapore
I didn’t really read the whole shebang yet. I was stopped in my tracks with the features and benefits part because that’s what I was interested in most.
We just went online with a new product and frankly was struggling with the whole features versus benefits thing. The information provided was very insightful and in fact helped me see that our product actually works in three ways and not two (among others)! We are in an extremely tough market with lots of competition and the information helped us see how our product is different than all the rest. The features and benefits we came up with are now going to the basis for other advertising handouts, all because of your book!
Three other benefits
While reading and figuring out our features, our enthusiasm just blossomed. It also brought home the whole “how are we different than the competition” in all of our minds. We knew it on a gut level but when when compared to others, we could very clearly see how our product just really stands out.
I would highly recommend Client Attractors because it makes you see what your offerings are in a totally new and helpful way.
If only I had read the book earlier. Was interviewed briefly on a radio show about our product. Had I known, what I know now, the interview would have been able to detail why our product is so different in a way folks could really understand. It could have been the bright spot, in what was really a terrible interview.
Sue Elliott
HouseKeeper Secrets LLC
Carson City, NV.
You quickly got me from “loving the free bits” to “buying the other bits” and I just wanted to share with you that having sat down to write out my features, with the thought that I would struggle to get the ten needed, I ended on 112. Funny how we really don’t know our businesses until we take the time to get to know them.
Elaine
The first time I saw the product. Why should I buy it?
Because I have quite a number of books on how to write a sales page.
But I bought it.Only after much thought.I found out that the way Sean teaches how to write a sales page in a clear and simple way to understand the elements of sales page.It is great that this product comes with video. If you read have had read the Brain Audit.You will understand more about a sales page.
I will say that it is much clear and simple compared with the books I own.
Thank you for the great product.
Lee Wallace.
I was skeptical at first, as I could always try some free stuff on the Internet that shows how to present benefits and features. A small business is very stingy with its own budget and I always have this mentality of “I could learn that stuff first hand by myself”.
As I have said, I have a tight budget and I always go for a refund if a system does not work. I hesitated at first because I have many benefits that I think are of equal in importance. I started to implement the system of Sean in my presentation and I felt like I hit a jackpot. Not only that the audience remember all the major features (that I selected) but the interaction increases dramatically.
Marlon Cruz
Singapore
I loved Client Attractors. I found it to be very helpful in writing my features and benefits, as well as setting up productive bullets.
The specific feature I liked most about–Client Attractors:
-I liked that it gave me specifics on what goes where on a sales page,
how many features and benefits to write so enough of the right information is up front, and it’s not too much for customers to read.
Also, writing bullets as headlines is a great idea. One of the biggest helps was to say things over and over in different ways so the customer will actually “get” some of the more important points
that are missed when only mentioned once.
I definitely recommend Client Attractors because it is easy, interesting reading and provides guidelines, “ah ha” moments and information that I didn’t already have to follow.
I love everything you do. If I had more time and money,
I’d buy and do many more of your programs. You have a great way of getting your points across in an informative yet entertaining manner.
Vickie Welles
The timing was perfect, I was in the process of making changes to one of my sales pages when Client Attractors became available, Had I not been fixing my sales page I would have missed out on this valuable information.
I was able to save time by using the information on my sales copy making it more concise by properly showing the features and benefits of my service.
How To Write Benefits, Features and Bullets That Speed Up Sales
I liked the information on bullets the most. Before reading the Client Attractors I had a habit of using bullets without too much thought to the impact they had on my clients.
Three other benefits:
1) Nice break down of explaining Features and benefits.
2) When and how to use bullets effectively.
3) How to really get the costumers curiosity peeked ☺
Yes definitely I would recommend this product to anyone who wanted to improve sales. I would recommend it because the information is very well written and quick enough to implement.
Lastly I am in the process of creating a course and this information is very relevant in showing my clients the features and benefits of taking this course.
Cheers
Karim
This product has proved to be a fantastic desk-top working outline that condenses concepts from Advertising and Copy writing texts; As applied to web copy, where folks are short on time the techniques help keep writers of all levels focused on market driven problem solving. If you want a process to drive content initiatives, this is the work horse for you.
Carl H
Business Development Strategist
What I found outstanding was your E-Book on How to Write Benefits etc, that I recently purchased. That book is the best I have read on that subject and I am in the process, over the Xmas holiday period, of drafting up new sales material for our brochures and eventually our Website, to improve our promotional material.
James Peoples
Auckland, New Zelaland