The Brain Audit Workshop
Why Clients Buy (And Why They Don't)
Have you seen a customer back out of a deal at the very last minute?
(Have you seen your customer ready to sign up, and then mysteriously back away? Don't you feel like tearing your hair out when customers do that?)
When a sale falls apart, it's extremely frustrating!
And what's frustrating is the fact that you don't know at which point the sale fell apart. What you do know is that your product or service is really good for your customer. And that you've done everything to get them interested and ready to buy.
Yet despite being interested in what you're selling, they shift, fidget—and then inexplicably walk away. And a ‘sure sale' slips through your fingers forever!
- So what stops customers from buying?
- What stops them from moving ahead?
- What's really going on in your customer's brain?
Your customer's brain is a lot like that conveyor belt.
If you don't get those bags off the customer's brain, the bags go round and round. Even one bag left behind can stop the sale from going through. But how are you going to take the bags off if you don't even know what they look like?
Presenting: The Brain Audit Workshop
Have you ever waited for your bags at the airport? You leave the airport only once you've taken off all the bags from the conveyor belt.
Your customer's brain is like a conveyor belt too.
If you don't get the bags off that conveyor belt in her brain, they go round and round. Even one bag left behind can stop the sale from going through. So what exactly are those bags?
Do you even know what the ‘bags' look like?
The bags are simply the things that stop the customer from buying. You've got to get them off really, really quickly, because if you don't the sale goes down the drain…just like that! But how are you going to take the bags off, if you don't even know what they look like?
In the Brain Audit workshop, you not only learn about the bags…
The Workshop is NOT about selling. It's about understanding and applying the triggers that create results. PychoTactics brings out a series of very powerful, but simple psychological tools that help you look at your customer, through a powerful microscope.
You learn how to implement the concepts of the Brain Audit in business. The Brain Audit show you practical applications. How to use the Brain Audit on your website, your sales pitch, your presentations, etc. You go through specific steps where we'll tear apart communication and find out what works and what doesn't work.
What you can expect from the Brain Audit Workshop
How to audit your own sales pitch, presentations, websites, brochures, etc, to create a conversion rate of 20% or higher than you're doing right now.
– Why benefits are killing you. Why you're using benefits in the wrong place and how the benefits when moved around create a far greater customer response.
– How to create a powerful tag line. You'll be given three specific ways to create instantly catchy tag lines. Every time your customer sees or hears this tag line, they'll be dying to know more about your business.
–Why attraction is not the solution. Customers slip through the net because of this one factor, every single time. This one factor alone makes a world of a difference in your sales.
– Why most testimonials fall apart. How to create testimonials with specific questioning tactics. You'll learn to create testimonials that sell your product/service without you lifting a finger.
–How to stand apart from your competition. When customers decide to buy, they buy. They just don't buy from you. How do you create a compelling point of difference to make a customer buy from you?
–Practical hands on sessions where you construct a marketing message. Then we systematically deconstruct the message using specific auditing systems.
The Brain Audit is designed to do the following
-Enables you to spot every one of the ‘seven bags' that are required to make a decision
-Present those bags to the customer in the right sequence
-Enables you to get the customer to buy without needing to use pressure tactics.
The Brain Audit is a complete system that enables you to understand what's going on inside the brain of your customer. It's a system that is based on a deep understanding of how our mind works.
How Will The Brain Audit Workshop Be Conducted?
The workshop is dedicated to a single task—To get rid of all the clutter and noise and for you to be able to move ahead turn-by-turn. The brain works best when it's had time to work out things. This is why all Psychotactics courses are designed to avoid blah-blah.
The Workshop is built on a completely unique model. We follow the 1: 1: 1 Method
I present concepts for ⅓ of the time. You then work on the concepts for a third and finally we discuss the concepts for ⅓ of the time. The workshop is designed with space in mind, so that real absorption and practice happens, rather than just endless information.
Why a Psychotactics Workshop is different!
The main reason why you would do this workshop with me, is because I think deeply about “life”.
Life is what is important and needs to be lived well. Work brings us satisfaction and reward, but it can't dominate our lives. My core goal is to have a life that's got a clear delineation, where you love your work, but also have lots of “time to waste”.
Hence, it's always about simplification, subtraction, and then more simplification.
What’s Different Between This Workshop And Any Other?
Storytelling workshops focus a lot on how to craft the story itself, but leave out how to find the story or then how to reconnect it back to our article. The difference between this storytelling workshop and any other, is that all three stages are covered.
If you’ve been to a Psychotactics workshop
If you’ve been in any of our workshops or even our online courses, you know that we’re completely different from pretty much any other workshop system out there. For one, it’s not all blah, blah, blah. We use the 1:1:1 system where I speak for a third of the time, we work on assignments for a third and then we discuss for a third.
Remember those seminars where you sit around taking pages of notes and do nothing with them? Well, that’s not what you do at this workshop. You learn the skills and get to practice them thoroughly before you go home.
And Psychotactics workshops are never boring, big-deal events.
You’ll see for yourself how comfortable and relaxed you feel. And this relaxed feeling is important because it’s when we’re most relaxed that we actually learn. Many, if not most of our clients are introverts—and so is my wife, Renuka. This is why the workshop is designed to be a learning experience rather than rah-rah and blah-blah.
You can’t learn effectively in a space that’s full of intimidation. Creating a safe zone is critical for learning and that is what we create for you.
You can’t learn effectively in a space that’s full of intimidation. Creating a safe zone is critical for learning and that is what we create for you.
Frequently Asked Questions
Where is the workshop being held?
The workshop will be held in Bangkok, Thailand.
What are the dates and timing for the workshop?
This is a 1 day workshop.
Date: 3 August 2025
Time: The workshop will start at 8:32 am and wrap up at 5:00pm. No midnight sessions.
Who is conducting the workshop?
The workshop is being conducted by Sean D'Souza.
What is the price?
| Pricing (In US$) | Regular | Premium |
|---|---|---|
| Current Price | US$500 | US$525 |
Ready to join us?
Please scroll down for the payment link.
How do I sign up right away?
You can sign up below. And no, there are no discounts even if you sign up more than one person. The prices are overly reasonable when considered with workshops of this calibre.
Are there any conditions?
There’s an important condition. Come join us, but be aware that you need to have read The Brain Audit in advance. Yes, it’s a barrier. But it ensures that we have clients that are truly interested in learning and improving their business. You can buy and read The Brain Audit at any point before the event, but we will not accept you if you have not read The Brain Audit. There are no exceptions to this rule.
Is there a money-back guarantee?
No there isn’t. The Brain Audit workshop has been conducted all over the world. The Brain Audit alone has 900+ testimonials.
What happens if I can’t attend for some reason?
Once payment is made, there will be NO refunds. You are welcome to send a substitute in your place.
About meals
Meals just put up the price of the event, and most people have their own diets anyway. We will choose a venue where there are stores and restaurants nearby and meals are easy to get, and far more economical than if we added meals to the workshop price.
Do you have any further questions? Anything we've left out?
Email us (either Renuka or me) at sean@psychotactics.com or renuka@psychotactics.com. You should hear from us in 24-48 hours.
You’ll get a comprehensive set of details of everything once you sign up. Believe me, we’re thorough.
Special "Premium" Bonus: 3 Exclusive Reports (Valued at US$79)
3 Special Reports
Report 1: On Marketing
Report 2: On Business
Report 3: On Motivation
Ready to join us at the Thailand Brain Audit Workshop?
The Brain Audit One-Day Workshop |
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| 3 August 2025 (Bangkok) | Regular | Premium |
| The Brain Audit One Day Workshop (With Sean D'Souza) |
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| Special Premium Bonuses: 3 Special Reports (Valued at US$79) Report 1: On Marketing |
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Report 2: On Business |
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Report 3: On Motivation |
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| Special Price (until 17 July 2025)  |
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Pay with Paypal |
US$500 | US$525 |
| Pay with any Credit Card | ||
Note: All Payments are in US Dollars. |
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