These marketing articles work extremely well for small business. You can formulate your own marketing strategy using these psychological tactics on pricing, business idea generation and starting a business.
Why Staying Small Is Probably A Smarter Move
Think Big. Really? Studies show us that scaling up is often disastrous for most companies. But what's the alternative? Instead of driving ourselves crazy, let's find out we bring in sanity and upper boundaries to our business, while living a very good life.
Good to Great: How To Take Your Small Business To Greatness
Can A Small Business Achieve Greatness? There are two options in life: greatness or mediocrity. But greatness seems so elusive, even pompous. How do you call your work “great”? How do you even know or benchmark “greatness?”
Why Higher Prices Get More Attention Than Lower Prices
Should you charge higher or lower prices? The problem with pricing is that it's based solely on perception. Find out the psychology of pricing (and why higher prices get more attention).
Why Smaller Lists Work Just As Well As Big Ones (And Often, Even Better)
Does a big list guarantee success? You know the answer to that one, already, don't you? Your small business isn't going to grow exponentially because you suddenly have a big list. Yet, in many ways a smaller list has the potential to do better than a big list. Find out how to start ignoring the sound of “big lists” and work with a tiny list strategy, instead.
Why You Need An Offline Event to Boost Your Chances of Success
Most of us dream of having an online business. We are led to believe it's fine to just start up a blog and the audience will show up. Reality is a lot different. It takes time for an audience to appear. And when they do appear, it takes time to trust you. But how do you speed up that process of client acquisition and trust?