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Back To The Future: Why The 2020 Strategy Is A Lot Like 2000

Author: Sean D'Souza

Remember when Google started? Or Amazon?

At Psychotactics we started a few years after these giants. It’s perfectly normal to assume that we got in at exactly the right time. But you and I know there’s no right time, and that opportunities are always presenting themselves.

Which is why when clients ask: What would you do if you were starting today—my answer is remarkably similar. Find out why the strategy of 2020 is not that different from 2000.

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Why Mundane Topics Get You Noticed By Clients (And How To Exploit The Power Of Mundanity)

Author: Sean D'Souza

Most of us think we have to be incredibly special, or at least different to stand out in a crowded market.

Yet, at least at the starting point, it’s the mundane that gets the attention. If anything, being unique or different seems to be backfire. How do you use the power of mundanity to break into a market and then how do you sustain that momentum?

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The Psychology and Strategy of Starting Up (6 part webinar series)

Author: Sean D'Souza

Psychology and Strategy of Starting Up A Business

Where do I start? That’s the question that seems to be louder than any other question when it comes to setting up a business. And while it’s a valid point, it’s not just the mechanics of starting up that matter—but also the psychology.  From Feb-May 2020, we’re rolling out a six-part series on the psychology and […]

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