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Psychotactics Blog

DaVinci Cartooning Course: Learn Cartooning Online

Author: Sean D'Souza

Learn Cartooning: How To Draw Cartoon Characters
Learn Cartooning: How To Draw Cartoon Characters

The Da Vinci Cartooning Course registrations are about to begin. The actual online cartooning course with start mid-August.

The Da Vinci Cartooning Course was designed in 2010 by Sean D'Souza, and follows the Tiny Increment System of Learning. He started up this course in 2010 to prove a simple point. He believed that skills are learned, not inborn. And it's one thing to make a statement. What really matters is proof—beyond any doubt.

Have you always wanted to draw cartoons but can’t draw a straight line?

Have a look at the Da Vinci Online Cartooning Course Prospectus

The prospectus takes you on the journey of how the DaVinci Course came about, and then it moves into how the course will be conducted. Click here to read this tiny Cartooning Course document. 

And since 2010, we've trained dozens of clients to draw 

  • Not just draw doodles, but to draw cartoons of such a high calibre that in 6 months they're being considered to be “professional”.
  • They've gone on to draw cartoons for their blogs and articles.
  • They've published their own business books (with cartoons) and some of them have even gone on to teach cartooning.

So what is the qualification needed for the online Da Vinci Cartooning Course?

You don't need to know drawing at all. In fact, if you are pretty hopeless at any kind of drawing, in barely six months the results are astounding. 

And yes, it's that time of the year again. 

Get your pencils ready. It's time to draw! We are opening the registrations for the DaVinci Cartooning Course. But don't take my word for it. Check it out for yourself. 
Click here for all the details: Da Vinci Cartooning Course — Learn Cartooning Online.


P.S. Since 2010, over 247 students have done this course and become cartoonists in their own right. It's your time now.

________________________________________

The Simple Logic of Email Frequency (And How It Helps Sustain A Business)

Author: Sean D'Souza

The Simple Logic of Email Frequency (And How it Helps Sustain a Business)

The Simple Logic of Email Frequency (And How it Helps Sustain a Business)

Increasing the frequency of the email newsletters would drive many people to unsubscribe from your list? True or False?

If you're a big company like Amazon, YouTube and Apple, should you bother to send out email newsletters? Can't you spend loads of money on publicity and advertising? Why do these billion-dollar companies still work with email?

The answer is remarkably simple.

If you don't keep in touch, someone else takes your place. However, that's not the only reason why you should start and sustain an email newsletter—even in a world where we get too much email.

Find out why you should send out an email and what you should avoid as well.
Right click to save this episode.


Question:

My customer is worried that increasing the frequency of the email newsletter (I recommend at least one/week) would drive many people out of his list. Are you much better off with 500 active members of your newsletter list than with 5,000 sleepy ones?

Answer:

It depends on what is going out in that email newsletter. If the offer is good, or the value is good, then it would be a complete mystery why people would leave the list.

I've never seen it happen for great content. OR great products. People may unsubscribe from National Geographic, but they will not leave forever. That's because the standard is already very high and you can get clients back.

In 5000bc too, we have people who leave for a while and then come back a year or two years later. But if we don't communicate with them, they will never come back.

The problem with infrequent email newsletters is manifold:

1- The synchronisation of the client's buying when you're selling.
2- Too much stress to get ONE e-mail right.
3- Top of mind—and credibility

The downside?

1- You have to have content that's valuable.
2- It's a lot of work to create the content + queue everything (it's not just about the content).
3- You get results and get greedy and send even more.

And yes, you are better off with 500 active members.


Question:

The argument I want to build is that you are much better off with 500 active members of your list than with 5,000 sleepy ones. Do you have information or examples I could use to give more weight to my claim?

Answer:

Examples will not particularly help. Why? Because all examples need to be in a simulated environment. Hence, if you say “do seat belts save lives”? Well, it depends on what you're measuring and how you go about driving the car.

In the case of e-mails, you could lose all your clients. Why? Because of the downside. If people do open your e-mails and buy from you, you have to be able to deliver. There's an example of a resort in Goa, India. They did a great job of getting their advertising across. And people were very excited.

They just did a really bad job of constructing the resort. The service was also bad. As was the food.

This is why a good strategy helps good businesses do well, but it also helps bad businesses fail faster. I don't think it's a question of examples. I think it's a matter of “do we know the upsides vs the downsides”? And how can we eliminate or reduce the downsides?

Next Question:

How do you write your newsletter? What are the steps?


How To Write The First Line Of An Article (And Instantly Get The Reader’s Attention With A Story)

Author: Sean D'Souza

Storytelling: How to write the first line of an article (And instantly get the reader's attention with a story)

How do most of our stories end? Usually it’s a fairy tale ending. Or maybe it ends in chaos, sadness or even disaster. We believe that an ending is crucial for any story. And there is no doubt that endings are needed for stories, but they’re almost always irrelevant when you’re using a story for […]

[Continue reading...]

Storytelling: How To Edit A Story (And Why “Relevance” Is The Key To Editing Any Story)

Author: Sean D'Souza

Storytelling: How to write a storytelling article without being boring

How do you create Powerful Content Writing with Storytelling? How do you write a storytelling article without being boring? It’s not unusual to approach an edit with a machete. We see a mass of words and want to hack through them to make the story more interesting. The problem is, that we don’t know what […]

[Continue reading...]

Announcing: The DaVinci Cartooning Course: 2022 Batch

Author: Sean D'Souza

Business Product: Small Business Marketing Strategy

“I can’t draw a straight line!” These aren’t just the words I hear from clients. They’re the words I heard from my wife, Renuka. You see, Renuka never considered herself to be an artist. After all, no one in her family was known for their art, let alone drawing cartoons. It seemed logical that talent […]

[Continue reading...]

Intense Story: Why Starting With The “Stuck Point” Creates Intense Stories

Author: Sean D'Souza

Intense Story: Why starting with the "stuck point" creates intense stories

How do you write an intense story? How do you make your story more dramatic? We often believe that stories have a sequence. First, this happens, then that happens and then something else shows up. And while that belief is generally true, the heart of the story is the “stuck point”. You know your story […]

[Continue reading...]

Storytelling: Why Storytelling Needs The Thumpity-Thump-Thump-Thump-Thump

Author: Sean D'Souza

Storytelling: Why Storytelling Needs The Thumpity-Thump-Thump-Thump-Thump

How do you tell stories? How do you become a good storyteller? When you hear someone tell you about their vacation, you try to be interested. All that exotic food, that astounding accommodation—it’s all boring. Yet there’s a reason why their story is boring. We aren’t really hearing stories, but instead, we’re just getting a […]

[Continue reading...]

How To Write A Sales Pitch In 2 Minutes (And Get Your Customers To Want To Know More)

Author: Sean D'Souza

How To Write A Sales Pitch In 2 Minutes

A sales pitch isn’t something that you and I look forward to at any point in time. When people ask what we do, we are often unsure what to reply. Sometimes we may have a script that we’ve practiced over and over again. Yet we don’t often have success with scripts, because somehow we haven’t […]

[Continue reading...]

The Charlie Brown Moment: Why We Choke Under Pressure (And How To Practice Under Lucy Moment)

Author: Sean D'Souza

The Charlie Brown Moment: Why We Choke Under Pressure (And How To Practice Under Lucy Moment)

Ever wonder what Writer’s Block happens to be? It’s a form of choking under pressure. When we’re called upon to speak, to write, or to do something under pressure, we almost always seem to struggle. This choking happens even with professionals who normally breeze through their work. The big reason for this choking under pressure […]

[Continue reading...]

The Sandwiching Method: How To Create A Perfect Crescendo For Your Story Using A “Sandwich”

Author: Sean D'Souza

Sandwiching: How to create a perfect crescendo for your story using a "sandwich"

The hardest part of writing is usually the first few lines. However, the ending can also be quite a vexing problem. Unless of course, you use a simple method called “sandwiching”. When you use a “sandwich”, it closes the loop, leading to a very satisfying sort of finish. How do you learn how to sandwich? […]

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The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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