Psychotactics

Why Clients Buy—And Why They Don't

  • Home
  • About Us
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    • Client Results
  • Products
    • Start Here First
    • Home Study
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    • Speaker
    • Consulting
  • Fun Stuff
    • Resources
    • Cartoons
    • Recipes

Psychotactics Blog

The Reality About Getting 1% Better Every Day

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Why Santa’s Marketing Works Better Than Yours!

My wife, Renuka, can't stand the taste or smell of milk.

Yoghurt, though, she's fine with. And that's lucky, because yoghurt does something remarkable to your gut. It's protein, and every spoonful delivers somewhere around 350-400 million individual probiotic organisms. That number sounds impressive, until you find out that a single tablespoon of kefir carries 1.5 to 2 billion of those same live cultures. Kefir isn't just better than yoghurt: it's in a different league entirely.

So, obviously, kefir is a clear winner.

Except Renuka won't touch the stuff.
Kefir can be intensely sour, and to her, it's almost as yucky as milk itself. This realisation feels like a dead end, but is it? What if she got 1% better every day? What would that even mean?

What 1% Actually Means
People wear t-shirts that say they want to be 1% better every day. But what does 1% actually mean?

It means that you are going to be uncomfortable every single day. It means that you have to change what you are doing, because if you haven't changed anything, you haven't improved at all. “Improved” might even be the wrong word, because a 1% change doesn't really feel like improvement. Most of the time, it feels like regression, like you're going backwards all the time.

Take the illustrations that I do almost every day.
When I flip the page and start off with a new sketch, I could easily do exactly what I had done the day before. I could use the same style, the same fonts, even the same layout. That's the logical thing to do because it speeds things up. But let's say the goal is to be at least 1% uncomfortable. It means that I now have to go hunting on Pinterest for a different kind of font and maybe try a different layout.

Often enough, I will change the entire style of drawing and copy someone else's style.

It's possible that all of these three elements might change on a single new page, but the results aren't always joyful.
Sometimes I will end up delighted, and at other times it looks like a mess. And I find the same chaotic environment entering another of my hobbies, which happens to be cooking. If you make a dish every day and it turns out excellent, why would you bother adding more tamarind? Why change the type of chilli? Why throw in the yoghurt if you have never used it before?

If 1% doesn't feel like going forward, why bother with the 1% anyway?
It's easy to assume that 1% growth every day adds up to 365% growth over a year. The 365 bit seems linear, but that's not how it works. When you compound 1% each day, you end up roughly 38 times better by the end of the year.

Not 38%, but just 38 times.

All of that discomfort just to improve by 38 times sounds like a bad deal.

All of that discomfort just to improve by 38% sounds like a bad deal.
However, if you continue to live with that level of discomfort for five years, suddenly that number stops being a number. It becomes a figure so large that it's almost meaningless. Suddenly you are millions of times better. It's almost like trying to picture a billion kefir cultures in a single spoonful.

Of course, nobody can actually measure this improvement in real life.
If you're learning photography, how do you measure a 1% gain or a 5% gain? You can't, but how would you even know? What we do tend to notice is how much faster and more confident you are in your ability.

The illustration that you would have hesitated to put on paper is relatively easy. Now the sentence that you once stumbled upon in a foreign language is no longer a problem. You can easily speak for 45 minutes to an hour with a stranger.

All of this improvement doesn't look like improvement at all when you move in from day to day. It accumulates and only becomes apparent when you look at it in hindsight.

The 1% change is likely to be quite random
Last night, Renuka and I went to the nearby mall. By around 8 pm it's fairly deserted, even while being quite secure. We took one walk around, then another. Soon we had finished seven rounds of walking. Add that to our usual walk and yesterday's steps topped over 18,000. If you've ever tried to do even 10,000 steps a day, you know how hard it can be to keep at it. Yet, we figured we could almost double that number by doing something slightly different after dinner. A slight change in plans and the 1% shows up almost automatically.

We all love the idea of improvement and 1% seems doable.
Yet, it's important to understand that 1% almost never feels like progress. It almost always feels like work, and often regression. Discomfort is almost always the default. And that's what 1% improvement actually means. It's not something you wear on a t-shirt or hang on a poster. It's something live, the way it is in a spoonful of kefir: almost creepily growing and multiplying.

Until one day it's billions.

Next Learning Article: Why Feedback Barely Helps Progress (And Why “Instant Feedback” is Crucial, Instead)
Next Step: Read actionable articles on learning.

Advanced Story Telling Course: October 2026

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |


What to expect in Part 2
—A solid, working story bank — personal stories, non-personal stories, analogies, all stored and accessible
—The ability to write a complete chapter in Brain Audit format
—The ability to build a presentation/podcast that maintains continuous interest
—Mastery of the connection: any story to any article
—Tidy up of mistakes/blind spots in storytelling in phase 1.

The duration is likely to be about eight to ten weeks. 
We've never done this before, but I know what is required. I just don't know whether it would take eight or ten weeks. We would have to start on October the 5th and go from there, so we would end somewhere in the middle of December.

8 weeks: From October 5 to November 30, 2026
10 weeks: From October 5 to to December 14, 2026

___________________

The beginner course taught you the concepts. The intermediate course is about making those concepts easier to use, again and again, in real-world situations: chapter, podcast, giving a presentation. When you can insert stories at will in different types of content, then you are mixing it up with information,

Example

  • story
  • information
  • information
  • information,
  • story.
  • information
  • etc

It is pretty much like a chapter or a longer version of any information piece is established.

It's a form of daisy chaining that enables you to put together content in a way that is both educational and very entertaining. However, even if you were to just daisy chain stories after story, that too could be done, but slightly separately.

We'll work in small daily chunks. One task a day, Monday to Friday. Fridays are for reading what others have done and sharing what you've learned.



Questions about Part 2

1- Will it be difficult? 
Yes, most likely. Almost all implementation tends to be a bit tough.

2- How much does it cost and how do I join? 
(Details below)

3- How important is it? 
I think it's worth it to get extremely good at storytelling. I believe that it's the one stronghold against AI. AI can tell stories, but it gets terrible with the way it frames its words. You can (or will) easily spot AI writing because it often makes no sense, or uses certain repetitive frameworks. However, even if it does get a lot better, it can never ever do one thing: and that is tell personal stories. That only YOU can do. This is one of the many reasons why I think you might want to continue

4. Will there be a separate forum?
Yes, there will be a separate forum for all those who continue.

5- I won't let you get away with shoddy work. 
That's probably the final reason 


Ready to join Sean on the Advanced StoryTelling Course?
(Last day to sign up is 15 September 2026)

Full Payment: StoryTelling Next: 2026 (US$ 3200)
Click here

4 Part Installment Payment: StoryTelling Next: 2026 (US$ 825 x 4)
Click here

If you have any questions, please e-mail me.


Next Events Article: Announcing the launch of Wonky Logic: 12 Questions to Stretch Your Mind and Your Life
Next Step: Read actionable articles on events.

The Roundabout Principle: Why Self-Management Actually Works (And How to Make It Stick)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Once a course ends, it’s often just the beginning of a journey. Think about it for a moment: you’ve finished a course—like an article writing or a storytelling course, and you’ve just managed to put all the pieces together. Now you need to keep going. That’s the point when the teacher leaves the room, and […]

[Continue reading...]
Next Human Nature Article: Why Habits Can Be Temporary And Environment Matters More, Instead?
Next Step: Read actionable articles on human nature.

Storytelling: Why The Ending Matters Most Of All When You’re Crafting A Story

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

(This is an unedited transcript) Notice something strange when you tell a story? People are always waiting for you to finish because they want to know the point of the story. This subtle curiosity level gives us an advantage. It means that we can play director and change the path of the story. Every story […]

[Continue reading...]
Next Article Writing Article: The Art Of Misdirection: How To Get Your Point Across Without an Argument
Next Step: Read actionable articles on article writing.

The Art Of Misdirection: How To Get Your Point Across Without an Argument

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

(You can listen to the audio of the article too. Click here: The Art of Misdirection) When I was younger, I could easily get myself into quite a few friendly arguments. Like everybody, I have opinions, and some of them are stronger than others.The biggest problem with an opinion is that it is almost never […]

[Continue reading...]
Next Article Writing Article: Why We Write — Part 2
Next Step: Read actionable articles on article writing.

How To Overcome The Obvious Fears Of Group Consulting

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

When we started, we didn’t have groups, or group consulting. I worked with individuals like you do, and then with companies, but each and every trip was time spent on meetings and more meetings. I can tell you right away that if you get rid of meetings, and Zoom and all of that nonsense, you […]

[Continue reading...]
Next Training Article: How To Go From One-on-One To Group Consulting (And Have More Time For Yourself)
Next Step: Read actionable articles on training.

How To Go From One-on-One To Group Consulting (And Have More Time For Yourself)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Imagine that you’re a super fan of Bruce Springsteen.You’ve got every one of his albums, know all his songs, and you’ve eagerly waited for the day when you could go and see him live in concert. Then you hear that Bruce Springsteen is coming to town.’ At this point, it’s not even a decision, is […]

[Continue reading...]
Next Training Article: Free or paid?: Why Information Matters
Next Step: Read actionable articles on training.

Free or paid?: Why Information Matters

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

In Part Two: Let’s look at— How the information is positioned. Take, for example, the story of a store owner.Having managed several stores over the years, he wanted to write a book that would help other store owners avoid theft. According to current statistics (Embroker.com), the situation is serious:75% of employees have stolen at least […]

[Continue reading...]
Next Training Article: Free Or Paid? How To Know In Advance If Someone Will Pay
Next Step: Read actionable articles on training.

Free Or Paid? How To Know In Advance If Someone Will Pay

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

What’s the price of a hot cross bun in Auckland? It could be $5, $6.50 or even $7. If it seems slightly ridiculous that seemingly the same product has different prices, it’s because people are not buying the product itself. Or rather, they’re buying what they perceive to be the “right price” for a product. […]

[Continue reading...]
Next Training Article: Why Going Backwards Is Often A Good Sign Of Progress
Next Step: Read actionable articles on training.

Why Going Backwards Is Often A Good Sign Of Progress

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

When we think about the journey of a thousand miles, we often assume it means constant forward movement. We picture ourselves taking one step after another, continuing steadily until the journey is complete. But in reality, most journeys involve setbacks. At times, after making progress, it can feel as though we’re actually moving backwards. That […]

[Continue reading...]
Next Training Article: Why Self-Study Works for Some People and Fails Miserably for Others
Next Step: Read actionable articles on training.
Next Page »

What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

PSYCHOTACTICS

  • Facebook
  • Twitter
  • YouTube

sean@psychotactics.com | Privacy

Copyright © 1999 - 2026 PsychoTactics Limited. Website Development StressLessWeb

  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes