Copywriting strategies help attraction and conversion. How do you write in a manner that attracts clients? Find out, with these articles on copywriting tactics.
Are You Missing Out the "Heater Syndrome" In Your Copywriting?
The most dramatic part of your information is not sitting in Paragraph 1, but is often hidden deep within your content. Why are opening paragraphs so difficult to write? It's possibly because you aren't paying attention to the heater syndrome.
How To Create Extremely Focused Sales Pages—The Pebble System
When we sit down to write a landing page, we usually have a ton of confusion in our heads. We have so many elements on that landing page. What should we put first? What should we leave out? The sales of our product or service depends on us having incredible focus. So how do we get that focus? The answer lies in the “pebble system”.
Why Disconnectors in Copywriting Are Critical In Keeping Your Reader Awake
Imagine you're driving a car. Suddenly you you see a curve in the road. The curve is the disconnector that wakes you up. Learn how to use disconnectors to keep your reader awake.
How To Write A Sales Page Using The Bottom-Up Method
Writing a sales page can be a real pain. But is it possible that we write sales pages in an inefficient way? What if we started “scooping” it from the bottom up? What if that bottom-up method got you to create a quicker and far superior sales page?
How To Prevent Your Landing Pages From Crashing and Burning
When planes land, they don't land all at once. They land one at a time. Yet on a landing page, we scrunch the issues together and throw everything at the page. Read why it's a mistake and how to fix it.