The Article Writing Self-Study Course
Learn why articles do a far superior job of attracting the clients that you want
How to stop knocking on clients' doors, and get them to call you instead
Knocking on a client's door is the hardest way to get business – yet we do it all the time
In order to get the client's attention, we send out sales letters; we make presentations; we do everything we can to try and sell to clients. The more we try to sell, the higher the client's hackles go up. The more we try to convince; to persuade, the more the client starts avoiding you. Or at the very least, they put off buying from you till much later.
So why do clients put off the purchase?
There are two big reasons. The first reason, is that they don't want to buy at the exact moment that you want to sell. So even if you've just made this wonderful presentation of your product or service, there's a close to zero-response on the client's part. And that's just because they're not ready to buy right away. The second reason is that the client doesn't really recognise you as an expert. All they can see is someone who's trying to sell something to them. To them you're just another ‘sales pitch' coming through the front door. What you really need is a side-door entry!
Why articles help you sneak in the side door
Articles help you get the client's attention, because articles rarely if ever, try to sell. Articles educate. They give the client the various angles to a concept. And in doing so, clients don't put up a wall. The more you inform a client about a topic, the more they're interested in getting in touch with you. And not only do they get in touch with you– but they also choose you (instead of your competition).
Well-written articles are not only vital for your website and newsletter, but can earn you revenue, as well as free publicity. Articles published in offline magazines, can drive hundreds of readers to your business. And yes, if you write really well, you are actually given a column in a magazine or newspaper or online portal. The above are just some of the magazines that I've written for. And the articles were published in sales, training, marketing, business as well as alpaca magazines 🙂 And this is a small representation of places where our articles have been published.
But hey, the competition can write articles too, right?
Right. They can, and they will. But there's a difference. And that difference lies in the ability to not only attract the client to what you're writing, but to keep the client reading from the start to finish. And then to actually look forward to reading more than ever before. Now you've stopped becoming the ‘salesperson they want to avoid', and have become the educator and entertainer.
Entertainer? What's entertainment got to do with article writing?
Everything. Drama is what causes customers to keep reading your words. Think of a movie being rolled out in a word format. Each of your articles not only need to educate, but need to take the client on a rollercoaster ride. The biggest mistake most article writers make (actually most amateur writers) is that they believe in just writing words. Words don't create stickiness. Drama does.
Presenting: The Article Writing Self-Study Course
Do you stare at a blank screen every time you have to write something? Does it drive you crazy and then you just give up in frustration? Do you figure you're never ever going to write an article? If so, then this course is just for you. You'll learn how article writing, or writing for that matter, is a simple science. It's a paint- by-dot system.
By the time you finish the course, you'll have not only learned how to write an article, but have written one yourself plus have generated two or three future articles. And as we've seen before, you'll not only be able to write articles, but write articles that keep your customer riveted to your writing. But there's always the fear… What if you're not a good writer? What if you've tried to write before, and gotten so-so results? What if you have other issues like dyslexia? Could you still learn to write captivating articles?
Debbie & Andy Perkins
Tauranga, New Zealand
“I have dyslexia and Irlen syndrome, which is why I have so much difficulty reading.”
Words on a page look like a waterfall to me– a fuzzy one at that. So I could not see how an article course was going to help me write. Our business was just starting to grow, when we hit an almighty hurdle. We realized that to grow the business further we were going to have to write articles. Andy did not have the time to do this and, saying he has no imagination at all, it fell to me (Debbie). Horror is the only way I can explain how I felt at having to write articles, as I had avoided reading and writing all my life. At the time of the Article Writing Course I had never (and I mean never) read any story books, not even at school (I managed to fake it at school by watching movies etc.).
Reading and writing to me was the worst nightmare ever
We came to realize I have dyslexia and Irlen syndrome, which is why I have so much difficulty reading. Words on a page look like a waterfall to me– a fuzzy one at that. So being dropped in at the deep end on this course was a huge thing for me – the hurdle I faced felt about 20 feet high. And I could not see how an article course was going to help me write.
How wrong can you be?
The course was interesting, and laid out in simple steps on how to write. At first I could not do it, or so I thought. With Sean's help, I kept plugging away. At times I felt like I was hitting my head against a brick wall. With persistence (and the help of a Dictaphone), out of nowhere the hurdle that was 20 feet high started to lower. And before I knew it, I was writing articles and rewriting everything Andy had written previously.
The best thing of all was that I was beginning to enjoy it.
We implemented the course in several ways. I now have articles published in magazines. I have rewritten our website and adverts, and I've written the intro to our technical book that's currently being worked on by Andy. I also use all of the course teachings in every aspect of our lives now. Now I can take a boring technical subject (we write articles about ignitions for classic bikes), and turn it into something that everyone can understand and enjoy–which helps educate our customers better.
My confidence in my ability has grown
And I am now communicating with people better than ever. You do not realize how much not being able to write rules your life (it stops you doing things, and holds you back). I also now read story books, and study the writing styles. Something I never thought I would be able to do (and enjoy). After this course I am now unstoppable. Nothing is too hard, and I am seeing the world with different eyes. For people who say they cannot write, I would say to them: everybody can (no matter what you think). You just have to find the right teacher, and luckily we found Sean. And you must trust that you can do anything you put your mind to, because if I can do it, then you can too.
The Article Writing Course is unique in many ways
It's not about writing per se, it's about the structure of writing, the rules and the whys and wherefores, which to me was a godsend. It made sense, and with a bit of practice is now easy to do. I still have trouble with my spelling, but have a wonderful husband Andy, who corrects for me.
My hurdle at the start was 20 feet high.
It's now non-existent, and I have Sean and the Article Writing Course to thank for that. Thank you, Sean.
The biggest problem with writing is a lack of confidence. Are the words making any impact at all?
This lack of confidence causes every article to be slow and tedious. Learn how to write with a great sense of confidence and speed.
Then add the power of drama and watch your articles come alive.
The Article Writing Course is designed to do the following:
- Enable you to write faster than ever before.
- Reduce the frustration of never getting past the first line
- Create content that is so captivating that customers consider you the expert.
We use a simple system to achieve the above
In deconstruction, you'll take apart articles and other forms of copy. You'll see why the best writers in the world, became who they are, and what systems they used to persuade their audiences. In construction, you'll learn exactly what strategies and tactics you need to create text that moves people to action.
Anyone can write an article. What we are looking to create is speed, drama as well as expertise within the article. And I'll be there with you to guide and teach you, and more importantly to show you exactly what you need to fix, so that your articles improves instantly.
A Tiny Insight Into What You'll Learn
- The three main systems of writing. And how to pick a system that is suited to your own individual personality. This means you can be who you are, instead of simply copying someone else.
- Spotting an instant disaster before you write the article. You'll learn how to spot if an article is useless, simply by analysing parameters in your headline. This alone saves you hours of frustration and toil of going round in circles.
- Why writing effective headlines is critical. Most articles are read, or deleted solely on the basis of a headline. If your reader doesn't get attracted by your headline, the rest of the article is almost never read–leading to a massive waste of time on your part. (This applies to both online as well as offline articles, by the way).
- How to get the reader to slip-slide (yes, there's no better word) right from the headline to the first fifty words. And what to put in those first fifty that captivates the reader, and almost compels them to read the entire article.
- How to then take the reader past the first fifty words. The secrets to connecting thoughts, and disconnecting thoughts. And how connectors and disconnectors, when used with structure in mind, create intense drama and flow.
- How to create a grid that speeds up your article writing by 50% or more. The grid also enables you to construct an article that suits both the reader who reads every word, as well as the reader who scans.
- How to never run out of ideas. You'll have so many ideas, that you'll realise that writer's block is really a myth.
- Learn why ‘creating a wall' or ‘disturbance' in an article is critical to keep the reader's attention, and why it so appeals to human nature. Most mediocre articles avoid the ‘wall', thus creating a boring, tepid style of writing.
- How to literally outline half a dozen (or more) articles in less than an hour, sitting at the cafe.
- How to mesh articles with selling products/services. Just writing an article will not get your customers to respond. You need to actually guide the customer to buy the product or service. How do you move from editorial to sales seamlessly?
- The secrets of formatting an article. Formatting is the visual aspect of your article. Most people look at a page, before they read a word. In an instant, your ‘lack of formatting' can lose the reader.
- Learn which article headlines work better–and why. Why: That's what you want to learn. Why does this headline supercede that headline? The key isn't in copying blindly, but having a deep understanding of human psychology (It's easier than you think).
- Understanding what makes an article boring–and how to avoid that scenario like the plague. It's not enough to know what makes an article exciting. There are factors that make an article boring too. What are those factors?
- The Secret of writing angles to a story–and how you can write on one topic over and over again–without losing audience interest. This saves you enormous time and effort. Imagine having one topic and being able to generate ten, twenty, even a hundred angles. And yet the audience is clamouring for even more angles to that topic.
- How to use structure to build up momentum. Without structure you're simply writing without parameters. Every time I write randomly, I waste more time than ever, and end up with a half-baked article that can't be used. The structure is what will enable you to avoid making the mistakes I made at the start–and write faster than ever before.
- How to leverage articles into books, reports and other forms of revenue and customer-generation.
Who is this course for?
This course is for those who want to master the ability to write. And not just write, but write with drama and flow. Therefore, we've had complete beginners on this course, and seasoned copywriters, or article writers. Just because you're comfortable writing, doesn't mean you're outstanding. It takes a certain discipline to be outstanding at your writing, and in this course, everyone (from beginner to advanced writer) finds a lot that they can learn and move ahead.
If you're a complete newbie at writing it doesn't matter. And if you're a pro, there's a lot to learn. This may appear weird to you when reading this paragraph, but you can trust me on this. Every course has a mix of people from different countries, backgrounds and skills. And this course moves them all along the path where they become superb at what they do.
“I decided to get started sooner instead of later and, for me, that was the correct choice.”
I found that in the ‘The Article Writing Self Study’ there is a reliable and systematic approach to writing articles that, if followed, resulted in very specific and targeted content.
I consider my biggest learning to be the value of specificity. Before completing the Article Writing Self Study Course I tried to cover far too much content in my articles. As a result, my articles were scattered and very general. They were also very bloated.
The specific feature I like most is the concept of learning in tiny increments.
I was able to add one or two new elements per week without feeling too overwhelmed. To be clear, I was absolutely overwhelmed by the amount of work in the course, but the weekly assignments helped me stay on track in a manageable way.
The concept I implemented first was outlining. The Curiosity and Three-Point Formulas are the basis for writing articles in an efficient and effective manner. Using the Curiosity and Three-Point Formulas definitely make it easier to be specific and stay focused and recognize article bloat before it happens.
I would absolutely recommend the Article Writing Self Study course. The structured, systematic, and hands-on approach to learning makes it more likely that you will complete the course with the skill of article writing that can be put to use immediately.
I received tremendous benefit from the self study course. I can write articles much better and faster today than I could before I completed the self study course.
Prague, Czech Republic
“If someone told me a year ago I would feel comfortable enough posting an article on Linked In, I would laugh. For years I have suffered from a serious case of an imposter syndrome.”
My former boss used to call me “the insecure overachiever” for always trying so hard (and doing a great job!) yet never believing I was good enough.
Sure, I have read all the articles that were dishing out advice on how to deal with the insecurity (“overcoming your fears of writing in 3 easy steps”).
The problem was they just never really worked for me.
8 weeks ago I started taking the Psychotactics Article Writing Course (and yes, that “toughest writing course in the world” headline is the PERFECT bait for insecure overachievers 😉 Having read tons of Sean’s work before plunging into the course, I had no doubts the course will push me out of my comfort zone, help me develop as a writer and, as I was hoping, tackle my fears along the way. And it sure did.
I have not yet even completed the AWC (still 4 weeks to go!) but I already know what will have been my biggest gain for the investment I have made – a confidence in myself as a writer.
I am not crazy enough to think I am a great writer (or even a decent one) but I now know that I can write a solid article that I have no reason to be ashamed of. How do I know? I wrote one two days ago and (trembling and sweating) posted it on LinkedIn. The world’s première of myself as a writer in the public eye. And you know what? A lot of people read it, many people liked it and some even commented on it. I know, all this may be mundane and non-eventful for all of you great, experienced writers out there, but for me, it was a revelation.
When I finally decided to post, the feeling of relief was unbelievable.
Not only because it’s so much fun to watch the article views and likes pile up (and I must admit with some vanity it IS a lot of fun :P). What is much more significant is that I have taken down a wall, crossed a barrier – call it whatever you may. From now on, I know I will not be scared to post my work, on Linked In or anywhere else, ever.
There is nothing to fear.
I am incredibly excited to be going into the home stretch on the AWC course now and can’t wait how much more I am going to develop and grow as a writer and as a person.
And now excuse me, I have to get back to work because I am late on my assignments and I can’t afford to miss any of them.
Thank you, Sean for the AWC course. And thank you, Denise and Siri, for being my guardian angels that are helping me get through it! :respekt:
Most books are dull because they don't use graphics, cartoons and captions. The use of the above elements make the reading of the books a very pleasurable experience. Sprinkled within the chapters are lots of examples, so you can get ideas for your own business. Plus there are always detailed summaries that gives you a bird's eye view of every chapter.
“It's a few months of discipline for a lifetime of payback.”
I have just finished the course. I put about 60-90 minutes aside every day and did it first thing. As Sean says, it's a baby.
As a testament to it, I wrote my first article the other day, and it paid off immediately. I got an interview for a freelance job (tomorrow) once I had posted the article via a 3rd party industry site. You see, I'd had 1-2 months of bitty work as people who hire me for freelancing were on holiday. So I was driving myself nuts knocking on doors. I think I got 1 interview out of about 20-30 approaches, which I think is pretty poor.
Then I wrote one article and I got connections, good positive comments / likes, and one interview. And that was my immediate goal. Sean's headline of ‘getting clients to knock on your doors' for the course is not just attention grabbing, it's the result of what the course delivers.
So this ramble is to say, I would make the time every morning to learn a new skill. It's a few months of self-discipline for a life time of payback.
P.S. I don’t how you do it, but I have just surprised myself by smashing out a 1150 word article in 50 minutes by following your homestudy Article Writing Course.
I have NEVER been able to do that before, and I loved the whole writing process to get there. Those minutes flew by. It’s such an empowering feeling.
Now I’ve had a brief pause writing this, and I’m off to edit it and finish today’s exercise. This is quite an excellent course.
Just a BIG thank you.
I know the struggle of writing
For one I know how it feels to deal with a blank page. When I started, I had what was called the ‘article graveyard'. I'd write half an article. Then I'd stop. Then I'd start off with another another. Soon I had a graveyard of articles. (Aarrrrrrrrrgh!) But that's not all. I was also taking a whole two days to write one article. So in order to just write 12 articles a year, I was taking close to a month!
Well, now I write hundreds of articles a year…
So going from all that struggle, I found a way to write faster and with more effect than ever before. And today, our articles are not just for Psychotactics subscribers. They are published in magazines both online and offline. They help run a membership site at 5000bc. And they form the basis for books, products etc. (What is a book or product but a series of articles in a chapter format? What is a video but a series of articles in a set of frames? What is a teleclass but an article being spoken out?) But of course you may want to put off this learning till later…
So could you do this course later?
There are several reasons why you may think that you'll need to do this later.
Reason 1: You're busy now and later may be better…
Unless you're going through a really messy situation in your life (you know what I mean) there's never going to be a better time to do this course. I'll tell you why. Most people think that somehow there will be more time in the future. Think about it. Do you have more time today, than say even a year or two ago? You're never going to have free time in the future.
You're going to have to make that time now. And the nice part about article writing is that it saves you enormous time in the long run. In fact, at first the course will indeed suck up all your time (read that again).
That's normal when you're learning any skill. Then as you get better, you'll be able to turn out articles in a fraction of the time. And not just articles—any idiot can write an article—but an outstanding article. So time is a good excuse, but time doesn't free itself, and it's up to you to make the time for this course.
Reason 2: The Difficulty Factor
In terms of difficulty, you have three levels. Anything in life can be described in three ways. Cat, dog or baby level.
- Cat Level: Little or no maintenance
- Dog Level: A bit of maintenance
- Baby Level: A lot of maintenance
To get you to sign up to something, people will give you the impression that your course is going to be at “Cat Level”. That you'll learn some techniques and voila—you'll be super duper at the skill. This course doesn't give you that false impression. And really, feel free to do another article writing course because then you can see for yourself how much more is put into this course.
So yeah, it's not easy, and that may put you off. But nothing really great is easy to achieve. If you put your mind to it, and we pulls oars together, we'll get there—difficulty or no difficulty. If you want to learn this skill like it should be learned then now is a good time. The more you put it off, the more you'll start believing in “talent” (see below). Depending on how much effort you put in, the value you get will scale accordingly. I'm here to make sure you struggle for a while, because it's in the struggle that you're going to really learn.
So if you're wondering what level you'll need to do the course at, it oscillates somewhere between “dog” and “baby” level. It's never going to be at “cat” level, because frankly you can't learn anything with zero effort. Which of course takes us to the age-old misunderstanding of inborn talent.
Reason 3: It seems scary and possibly you don't have the “talent”
Most people were told by their parents and teachers that some people are more talented than others. This course is proof that talent (if it does exist) doesn't matter at all. What matters is daily practice, making lots and lots and lots of mistakes (and fixing them), and application of the methods to write better and faster.
I personally don't believe in talent, because I've seen dozens of people do this course. People who believed they could not write; people who had dyslexia or other issues, and they all come out at the other end writing outstanding stuff. If you are ready to rise above the beliefs of your teachers, parents (and possibly the belief in your own brain) then yes, you'll get there—guaranteed!
Warning! BIG Warning!
If you are prone to making excuses, this is not the course for you. I want to make you exceedingly good at creating superb content.
If you're not serious about getting outstandingly good, then don't bother. If you are self-motivated, you will indeed be encouraged and given the tools and the expertise to move ahead.
This article writing course is not about hundreds of pages of notes, endless videos and audio. You'll be given precisely what you need to get a high level of confidence—and skill—in article writing. This course is not about even more information—it's about skill.
Complete Details of the Course
Which leads us to the nitty-gritty details…
Some of the topics that will be covered
1) How to write with drama–so your material is actually read.
2) How to use structure to speed up your writing considerably.
3) How to use articles online as well as offline to create expertise.
4) How to craft stories, analogies and metaphors like clockwork.
5) Deconstruction of the work of other articles (and other media).
6) How to write consistently great headlines that pull clients in.
7) How to write even if you believe you're not a writer.
What do I get with the Article Writing Self Study Course? What is the format? When will I get the product?
- First, you will get an introductory message from Sean. The message is designed to give you a clear understanding on how to use the self-study course. And the reason why you should follow the tiny increment system. (Audio and PDF)
- You will be given the step-by-step tiny increment syllabus. The syllabus gives you detailed instructions on how to go about implementing the course—step-by-step. (PDF)
- You will get PDF notes and audio files for every section with examples. (PDF and audio)
- Condition 1: You have to first get on a waiting list (see link below).
- Condition 2: We are manually approving you (see approval conditions below).
- Condition 3: You'll need to make the payment once you are approved.
About the approval process
We understand that not everyone will want to go through three barriers just to get a product, and that's fine with us. However, we will be approving you based on your previous transactions with us. If you have a good history with us you will get to the final stage. Expect an e-mail once the course opens up again if you're approved.
Do I get any support?
This is a home study course. You will be working by yourself. So you can work at your own pace. There is no involvement from Sean. With the premium option, you get two critiques from Sean.
What does it cost? Do you have an installment plan?
See below for information and the installment plan.
Is there a guarantee?
I recommend that you NEVER buy anything that isn't 100% guaranteed. And with this course you get our ‘Smiley Guarantee'. Which means that if you decide all this information is rubbish, you can literally email us and we'll give you all your money back. With no questions asked. Email me within 30 days for a complete refund. And I'll be happy to refund your money with a smile.
Can I do the live online course after I do the self study course?
Yes, you can do the live course if you have completed the self study course. If you already have the self-study course you're on the priority list for the live course. However, you will need to email Renuka to make sure you're availing of this priority. The priority matters because we only take between 25-30 people on any given course (and the course often sells out within a single hour). To get on the super-priority list, here's Renuka's email address.
How do I get the Article Writing Course—Limited Edition right away?
The course sold out in 52 hours. It will next be available on 15 April 2019. Click here to get on the waiting list.
The course is designed for frighteningly outstanding results
This isn't your yada, yada course where you get notes and you get a little nudge. If you want to play around with your career, then this course is not for you. This is not a course for those who want to avoid dedication and hard work. You can become an average writer by reading a book or two, or doing a course or two.
But you can't become a stunning writer
A writer who demands and gets attention. For that, you need to be able to put in the effort to make mistakes—yes make mistakes—and then correct those mistakes. This course requires time for your brain to make all of those mistakes, and then systematically correct them, so that you become close to flawless in your writing.
It's not designed to simply give you information about articles, but enable you to become a master at writing, and then going on to create audio articles/podcasts, and video. It's designed so that you can create powerful presentations, just by sitting down for 10-15 minutes and implementing the lessons learned.
In short, it will make you a master of being able to communicate, because the course isn't treated just like another ‘hobby', but instead that you're learning a language where you need to be super-fluent and super-confident. And to get to this super level, you need to go through stages that don't allow for laziness or excuses.
- It's designed to maximise your time and money by helping you make “mistakes”.
- It's structured in great detail.
- You're never ever alone to work out things.
Maximising Time By Increasing Your Mistake-Rate
If you look up “article writing courses” on the Internet, you'll find courses that are a lot cheaper than ours. A lot. This one isn't cheap and it's not cheap because it's designed to maximise your time and your money. The way to maximise your time is to get you to deliberately make mistakes. Most courses tell you what you should do, and then leave you alone.
That is not the way the human brain learns.
Instead the brain needs to learn the right way, then make mistakes and then fix those mistakes. This is how you truly learn. This is how we learned to walk, talk, drive cars etc. You have to make mistakes—and get instruction. This course is aware how busy you are, and hence allows you to make more mistakes—thus speeding up the learning process.
What’s Unique About This Course?
The difference between this course, is simply ‘the drama'.
Drama enables you to get and keep the attention of the reader from start to finish. Something that most articles just fail miserably to do. Drama is everything. Learning how to mix drama with structure is what makes this course different from anything else. Other courses simply give you the ingredients of basic article writing.
The Psychotactics Article Writing Course is different, because you write using methods that are similar to what's used in movies, television series etc. In just three months, you progress from just any ol' writing to stuff people stop, read—AND read again. The Article Writing Course brings out that drama in your writing.
This article writing course is not about hundreds of pages of notes, endless videos and audio.
You'll be given precisely what you need to get a high level of confidence—and skill—in article writing. This course is not about even more information—it's about skill.
Smiley Psychotactics Guarantee
I recommend that you NEVER buy anything that isn't 100% guaranteed. And with this course, you get our ‘Smiley Guarantee'. Which means that if you decide all this information is rubbish, you can literally email us and we'll give you all your money back. With no questions asked. Email me within 30 days for a complete refund. And I'll be happy to refund your money with a smile.
Incredibly Valuable Bonuses (Available with Premium Option)
# 1 Big Bonus: Psychotactics Archives (worth $300)
Imagine getting an archive of articles written from the year 2002 onwards. You'll have an instant inspiration, that you can draw upon when you write an article.
#2: 12 Article-Starters worth $300 (Premium)
Often the hardest part about just about anything is starting up. Well, it's not such a big problem if you have a bunch of article-starters. With the Premium Option, you get a dozen ways to start up any article. That gets you well on your way.
# 3: (Worth $1500) Two Critiques by Sean (Premium)
Every time Sean critiques a sales page or any marketing material, there is a fixed fee of $750 per critique. As part of the Program, you will be entitled to two complete critiques worth $1500. (Note: Critiques are valid until 6 months from the date of purchase).
How do I purchase the Article Writing Self Study ?
You will have to have purchased and read the Brain Audit. If you do not own a copy of the Brain Audit, please do not get on the waiting list.
Very Important: Read this (Before you go on the waiting list)
This is a home study course. You will be working by yourself at your own pace. There is no involvement from Sean.
|Article Writing Self-Study Course||Regular||Premium|
|Introductory message from Sean (Audio and PDF)|
|The step-by-step tiny increment syllabus (PDF)|
|Notes for every section with examples (PDF)|
|Audio for the entire course (Audio)|
|Psychotactics Article Archives (worth $300) Download|
|Article Starters (worth $300)|
|PLUS: (Worth $1500) Two Critiques by Sean* (valid for 6 months)|
|Option 1: Single Payment (Save over $100)||US$ 845||US$ 895/tr>|
P.S. This course has been the result of over 10 years of working with clients. You'll find it contains no hype and just straightforward advice on how to overcome the dread that most of us feel when we sit down to write. It brings structure, confidence and drama to your work.
If you have questions, please email me directly using the link below at the bottom of the page, and let me know how I can help.