Knocking on a client's door is the hardest way to get business – yet we do it all the time

In order to get the client's attention, we send out sales letters; we make presentations; we do everything we can to try and sell to clients. The more we try to sell, the higher the client's hackles go up. The more we try to convince; to persuade, the more the client starts avoiding you. Or at the very least, they put off buying from you till much later.

So why do clients put off the purchase?

There are two big reasons. The first reason, is that they don't want to buy at the exact moment that you want to sell. So even if you've just made this wonderful presentation of your product or service, there's a close to zero-response on the client's part. And that's just because they're not ready to buy right away. The second reason is that the client doesn't really recognise you as an expert. All they can see is someone who's trying to sell something to them. To them you're just another ‘sales pitch' coming through the front door. What you really need is a side-door entry!

Why articles help you sneak in the side door

Articles help you get the client's attention, because articles rarely if ever, try to sell. Articles educate. They give the client the various angles to a concept. And in doing so, clients don't put up a wall. The more you inform a client about a topic, the more they're interested in getting in touch with you. And not only do they get in touch with you– but they also choose you (instead of your competition).

Well-written articles are not only vital for your website and newsletter, but can earn you revenue, as well as free publicity. Articles published in offline magazines, can drive hundreds of readers to your business. And yes, if you write really well, you are actually given a column in a magazine or newspaper or online portal. The above are just some of the magazines that I've written for. And the articles were published in sales, training, marketing, business as well as alpaca magazines And this is a small representation of places where our articles have been published.

But hey, the competition can write articles too, right?

Right. They can, and they will. But there's a difference. And that difference lies in the ability to not only attract the client to what you're writing, but to keep the client reading from the start to finish. And then to actually look forward to reading more than ever before. Now you've stopped becoming the ‘salesperson they want to avoid', and have become the educator and entertainer.

Entertainer? What's entertainment got to do with article writing?

Everything. Drama is what causes customers to keep reading your words. Think of a movie being rolled out in a word format. Each of your articles not only need to educate, but need to take the client on a rollercoaster ride. The biggest mistake most article writers make (actually most amateur writers) is that they believe in just writing words. Words don't create stickiness. Drama does.

• The three main systems of writing. And how to pick a system that is suited to your own individual personality. This means you can be who you are, instead of simply copying someone else.
• Spotting an instant disaster before you write the article. You'll learn how to spot if an article is useless, simply by analysing parameters in your headline. This alone saves you hours of frustration and toil of going round in circles.
• Why writing effective headlines is critical. Most articles are read, or deleted solely on the basis of a headline. If your reader doesn't get attracted by your headline, the rest of the article is almost never read–leading to a massive waste of time on your part. (This applies to both online as well as offline articles, by the way).
• How to get the reader to slip-slide (yes, there's no better word) right from the headline to the first fifty words. And what to put in those first fifty that captivates the reader, and almost compels them to read the entire article.
• How to then take the reader past the first fifty words. The secrets to connecting thoughts, and disconnecting thoughts. And how connectors and disconnectors, when used with structure in mind, create intense drama and flow.

• How to create a grid that speeds up your article writing by 50% or more. The grid also enables you to construct an article that suits both the reader who reads every word, as well as the reader who scans.
• How to never run out of ideas. You'll have so many ideas, that you'll realise that writer's block is really a myth.
• Learn why ‘creating a wall' or ‘disturbance' in an article is critical to keep the reader's attention, and why it so appeals to human nature. Most mediocre articles avoid the ‘wall', thus creating a boring, tepid style of writing.
• How to literally outline half a dozen (or more) articles in less than an hour, sitting at the cafe.
• How to mesh articles with selling products/services. Just writing an article will not get your customers to respond. You need to actually guide the customer to buy the product or service. How do you move from editorial to sales seamlessly?

• The secrets of formatting an article. Formatting is the visual aspect of your article. Most people look at a page, before they read a word. In an instant, your ‘lack of formatting' can lose the reader.
• Learn which article headlines work better–and why. Why: That's what you want to learn. Why does this headline supercede that headline? The key isn't in copying blindly, but having a deep understanding of human psychology (It's easier than you think).
• Understanding what makes an article boring–and how to avoid that scenario like the plague. It's not enough to know what makes an article exciting. There are factors that make an article boring too. What are those factors?
• The Secret of writing angles to a story–and how you can write on one topic over and over again–without losing audience interest. This saves you enormous time and effort. Imagine having one topic and being able to generate ten, twenty, even a hundred angles. And yet the audience is clamouring for even more angles to that topic.
• How to use structure to build up momentum. Without structure you're simply writing without parameters. Every time I write randomly, I waste more time than ever, and end up with a half-baked article that can't be used. The structure is what will enable you to avoid making the mistakes I made at the start–and write faster than ever before.
• How to leverage articles into books, reports and other forms of revenue and customer-generation.

This course is for those who want to master the ability to write. And not just write, but write with drama and flow. Therefore, we've had complete beginners on this course, and seasoned copywriters, or article writers. Just because you're comfortable writing, doesn't mean you're outstanding. It takes a certain discipline to be outstanding at your writing, and in this course, everyone (from beginner to advanced writer) finds a lot that they can learn and move ahead.

If you're a complete newbie at writing it doesn't matter. And if you're a pro, there's a lot to learn. This may appear weird to you when reading this paragraph, but you can trust me on this. Every course has a mix of people from different countries, backgrounds and skills. And this course moves them all along the path where they become superb at what they do.

For one I know how it feels to deal with a blank page. When I started, I had what was called the ‘article graveyard'. I'd write half an article. Then I'd stop. Then I'd start off with another another. Soon I had a graveyard of articles. (Aarrrrrrrrrgh!) But that's not all. I was also taking a whole two days to write one article. So in order to just write 12 articles a year, I was taking close to a month!

Well, now I write hundreds of articles a year…

So going from all that struggle, I found a way to write faster and with more effect than ever before. And today, our articles are not just for Psychotactics subscribers. They are published in magazines both online and offline. They help run a membership site at 5000bc. And they form the basis for books, products etc. (What is a book or product but a series of articles in a chapter format? What is a video but a series of articles in a set of frames? What is a teleclass but an article being spoken out?) But of course you may want to put off this learning till later…

So could you do this course later?

There are several reasons why you may think that you'll need to do this later.

Reason 1: You're busy now and later may be better…

Unless you're going through a really messy situation in your life (you know what I mean) there's never going to be a better time to do this course. I'll tell you why. Most people think that somehow there will be more time in the future. Think about it. Do you have more time today, than say even a year or two ago? You're never going to have free time in the future.

You're going to have to make that time now. And the nice part about article writing is that it saves you enormous time in the long run. In fact, at first the course will indeed suck up all your time (read that again).

That's normal when you're learning any skill. Then as you get better, you'll be able to turn out articles in a fraction of the time. And not just articles—any idiot can write an article—but an outstanding article. So time is a good excuse, but time doesn't free itself, and it's up to you to make the time for this course.

Reason 2: The Difficulty Factor

In terms of difficulty, you have three levels. Anything in life can be described in three ways. Cat, dog or baby level.

Anything in life can be described in three ways. Cat, dog or baby level. The Article Writing Course needs a lot of work. It's like having a baby.

• Cat Level: Little or no maintenance
• Dog Level: A bit of maintenance
• Baby Level: A lot of maintenance

To get you to sign up to something, people will give you the impression that your course is going to be at “Cat Level”. That you'll learn some techniques and voila—you'll be super duper at the skill. This course doesn't give you that false impression. And really, feel free to do another article writing course because then you can see for yourself how much more is put into this course.

So yeah, it's not easy, and that may put you off. But nothing really great is easy to achieve. If you put your mind to it, and we pulls oars together, we'll get there—difficulty or no difficulty. If you want to learn this skill like it should be learned then now is a good time. The more you put it off, the more you'll start believing in “talent” (see below). Depending on how much effort you put in, the value you get will scale accordingly. I'm here to make sure you struggle for a while, because it's in the struggle that you're going to really learn.

So if you're wondering what level you'll need to do the course at, it oscillates somewhere between “dog” and “baby” level. It's never going to be at “cat” level, because frankly you can't learn anything with zero effort. Which of course takes us to the age-old misunderstanding of inborn talent.

Reason 3: It seems scary and possibly you don't have the “talent”

Most people were told by their parents and teachers that some people are more talented than others. This course is proof that talent (if it does exist) doesn't matter at all. What matters is daily practice, making lots and lots and lots of mistakes (and fixing them), and application of the methods to write better and faster.

I personally don't believe in talent, because I've seen dozens of people do this course. People who believed they could not write; people who had dyslexia or other issues, and they all come out at the other end writing outstanding stuff. If you are ready to rise above the beliefs of your teachers, parents (and possibly the belief in your own brain) then yes, you'll get there—guaranteed!

Warning! BIG Warning!

If you are prone to making excuses, this is not the course for you. I want to make you exceedingly good at creating superb content.

If you're not serious about getting outstandingly good, then don't bother. If you are self-motivated, you will indeed be encouraged and given the tools and the expertise to move ahead.

This article writing course is not about hundreds of pages of notes, endless videos and audio. You'll be given precisely what you need to get a high level of confidence—and skill—in article writing. This course is not about even more information—it's about skill.

But what if you're already good at writing?

Eligibility:
You will have to have purchased and read the Brain Audit. If you do not own a copy of the Brain Audit, please do not get on the waiting list. The details are below.

Warm regards,
Sean D'Souza

P.S. If you need this course, and are hesitating, just remember that he or she who hesitates is lost. The law of nature is simple: Sow and you shall reap. You have to be prepared to sacrifice today, for even greater gain tomorrow. Like you, even I struggled from month to month. Now the copy I write, brings me tens of thousands of dollars each month. I too was scared and still am, when I have to make a big decision. But I know from experience, that if I don't make the sacrifice earlier, I never get ahead in life. If you want to get ahead in life, this is your moment. Don't hesitate.

P.P.S. The fees for this course have been kept very affordable so that even a small business can take advantage of this training program. If you have any doubts about how economical it really is, simply pick up the phone and call a business coach. Just ANY coach will charge you more than this fee for consulting.

Questions? 
If you have questions, please email me directly using the link below at the bottom of the page, and let me know how I can help.