Why Clients Buy—And Why They Don't
Travel can be good, bad or even ugly. But in our travels through India in Feb 2020, we ran into a sense of warmth that needs to be shared. Get yourself a coffee or tea as you settle in for some really heartwarming travel stories. Right click to save this episode. Is it possible to […]
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Can you learn something new every year? And how do use that learning to improve yourself? We all get into argumentative situations. Yet, these situations almost always leave us worse off than before. How can we learn to negotiate instead of creating confrontation, and end up even better off than before? That’s one of the […]
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Many times when we are asked to show our work, we’re quite reluctant. There’s a reason for this reluctance. It’s more than likely that the work is quite shoddy. And yet, what if we changed our perspective and had a goal to create a ton of “rubbish”. If the concept sounds bizarre, it’s not! In […]
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Does a 100 year old book on advertising still apply today? In part two we explore another of Hopkins’ principles: Why Specifics Matter. If you ever tire of the slightly ridiculous drone of “hustle, hustle and hustle”, you might want to step into the past over a cup of coffee and cake. And read the […]
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Which marketing book has sold over eight million copies (and you might have never read)? Does a 100 year old book on advertising still apply today? In this two-part series we delve into concepts that are not just relevant, but crucial in marketing. Find out the principles that have lasted almost a whole century and […]
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Is there a way to pre-selling your products and services? Pre-sell is notoriously difficult for most entrepreneurs. It feels greasy and icky at times. And that lack of enthusiasm dooms the sale from the very start. But what if there were a way to sell with stories? Instead, all you’d need is a story. A […]
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Almost everyone plans the forthcoming year in somewhat a similar manner. You put in the big goals, the bigger projects and possibly some smaller ones too. Once all of that is done, if there’s a little space, a break or two may be added. But what if we didn’t go about planning our year in […]
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Can we really write an interesting first line? Is there a system we can use? The first line of an article drives most of us insane. And as if that were not enough, we are called upon to write an interesting first line. How do you nail that first line every single time? Here are […]
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How do you find the most authentic food in a foreign city, minutes after you’ve landed? How do you find seats on a plane where people won’t bump into you while you’re sleeping? These and some other nifty tricks are what you’re about to learn about in this episode. Right click here and ‘save as’ […]
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Most of us have tried and are unable to keep up with the onslaught of information that comes our way. Add the deluge of distraction and it seems like a losing game. Or does it? You’ll be amazed at how tiny tweaks can make a considerable difference to both learning and implementation. Right click here […]
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