Why Clients Buy—And Why They Don't
Probably the biggest mistake that most of us make is that we try to find analogies. We sit down at a desk and wrack our brains trying to find an analogy that’s just right. Instead, we end up with analogies that have been used repeatedly by other people. Or analogy doesn’t seem fresh—and certainly not […]
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When we sit down to write an article, or design a presentation, we tend to slip in an analogy. However, most of the analogies that we seem to come up with are “boring and tired”. The reason why we struggle so much is because we’re going about it the wrong way. And analogies – in […]
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We start on a learning journey and then we quickly get lost. Why is this the case? We might have systems in place, reminders that keep going off, but we still don’t have a clear understanding of what will get us to a level of fluency. This level of fluency is called “Base level of […]
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When you go for a meal, you follow a sequence. When you are part of a wedding ceremony, there’s also a sequence. Sequences allow us to follow a thread, but it also gives the client a clear pathway. In this article, we look at the power of sequences, how to implement one and why you […]
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The Internet has and will always be a great source of getting clients. However, if you notice, it’s also a very crowded space. There’s a place that’s a lot less busy. It’s called “the world offline”. Here’s why you need to do some exploration away from your computer. Right click to save this episode. With […]
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We continue on our two part series of why adults struggle with learning. And this time around, we have an unusual enemy. The enemy is “vocabulary”. How can that be the case? Let’s find out. Right click to save this episode. Reason 3: The curse of vocabulary In 2013, a cognitive scientist analysed the vocabulary […]
[Continue reading...]“Connecting with Psychotactics feels like a turning point for me. I’ve been immersed in the online marketing world for 20 years – and feel like I’ve “seen it all” – yet your work somehow still feels like a breath of fresh air (especially these days). My only disappointment is that I didn’t find you sooner! […]
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How do we learn? Why do we struggle when learning? Do adults have a bigger problem learning than kids? We all believe that languages should be learned early, and we’re not wrong. However, most adult learning is based on a school system that’s boring and plainly illogical. Why do adults struggle so much? The short […]
[Continue reading...]Yes, we’re going to be in Paris in November. And a Psychotactics meetup is unlike any other meetup you’ve ever been to, which is why clients keep coming back repeatedly. If you’re anywhere “close” to France, it’s probably a good idea to take the day off and spend it with some interesting, kind and lovely […]
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In most cases, you can increase your prices by as much as 15% by moving from left to right. But what if you wanted to increase your prices by, say, 20%, instead. Well, then you move from right to left. What does all of this right, left, right mean? Well, listen or read this pricing […]
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