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Psychotactics Blog

How To Recalibrate Your Life’s Priorities (Despite The Unending Torrent Of Work)

Author: Sean D'Souza

How to recalibrate your life's priorities (despite the unending torrent of work)

Do you find yourself loving your work, but knowing that you’re getting a bit one-dimensional? You work, then work, then work some more. And when others around you protest that you’re working, you say, “But I love my work” or “I’m not working that much”. You find yourself justifying the importance of the work, both […]

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How To Avoid Duds And Time-Wasters When Hiring Or Outsourcing Staff

Author: Sean D'Souza

Business Outsourcing: How to avoid duds and time-wasters when hiring

Which is the most frequently used method of evaluating someone you want to hire? Usually, the method used is quite bizarre. You tend to ask for references, probably some sort of resume and you’re expected to make a decision based on those parameters. However, almost everyone will make sure they have a polished resume, which […]

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How To Create A Pricing System That Helps Increase Revenue And Free Time

Author: Sean D'Souza

Pricing Strategy: How to create a Pricing System that helps increase revenue and free time

What is an effective pricing strategy? And how can it create more time for you? Imagine making one change in your pricing strategy. Then let’s say you make two. But let’s say we make three changes. With three tiny changes, we have not just made tiny little moves, but have created a whole pricing environment. […]

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Article Length: How To Write Long Or Short Articles – The Power Of Examples

Author: Sean D'Souza

Article Length: How To Write Long or Short Article—The Power of Examples

Short or long articles, is there a formula to increase or decrease an article length? Either your article is too long and bloated or it’s much too skimpy. When faced with either of these situations we are at a loss as to what needs to be done. Well, worry no more because “examples” are waiting […]

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3 Pesky Things That Bug Us At Psychotactics (And How We Overcame Them)

Author: Sean D'Souza

Running a Business: How To Avoid Things That Bug Us

When you run a business, there are three things that seems to come up. The first is “ungrateful subscribers”, the second is definitely “pirates” and the third is the “competition”. No matter how hard you try, these three pesky occurrences seem hard to avoid, but as you’d expect, there’s a way out. Let’s find out […]

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Why “Normal Headlines” Are More Powerful Than “Clickbait Headlines”

Author: Sean D'Souza

Click Bait Headlines: Why "Normal Headlines" are more powerful than "Clickbait Headlines"

Do Clickbait Headlines Work? Can a normal headline be just as powerful? Clickbait headlines seem to be designed to get our curiosity. But what makes a clickbait headline so attractive in the first place? And how do we write “normal” headlines that are far superior in getting the attention of the client? Let’s find out […]

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How To Give Contrarian Advice To Clients (Without A Ton Of Proof And Research)

Author: Sean D'Souza

How to give contrarian advice to clients (without a ton of proof and research)

Often contrarian advice is precisely what the client needs. But how do you present the concepts to clients? Don’t you need a lot of proof and research? Here’s how you can get your client to not just listen, but also implement your contrarian advice. Right click to save this episode. Practice makes perfect, but does […]

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Why Contrarian Concepts Don’t Make Sense At First

Author: Sean D'Souza

Why Contrarian Concepts Don't Make Sense At First In Business

  It’s important to note that a contrarian concept doesn’t have to be instantly viable. The way to get a concept to be contrarian is to look at the concept itself. You can still create systems that work for you and create a thriving business and a very rewarding personal life as well. Contrarian concepts […]

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How To Stand Out From Your Competition – Reframing Your Business With A Contrarian System

Author: Sean D'Souza

How to stand out from your competition

How do you stand out from your competition? Can a contrarian mindset help you reframe your thinking and get the attention of your client? What is business reframing, and how do you use it for your business and life? It’s one thing to “be contrarian” but you can stick out too much. Yet, being contrarian […]

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Why Being Contrarian Creates A Stunning Uniqueness Factor In Business

Author: Sean D'Souza

Contrarian Thinking: Why being contrarian creates a stunning uniqueness factor in business

How to develop a unique business using contrarian thinking? How can you make your business unique? How do you make your business stand out from your competition using contrarian ideas? The road to contrarian ideas can be incredibly frustrating and possibly lead to dead ends. Even so, being contrarian means you have to go agains […]

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What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
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    • Start Here First
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      ▼
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      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
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    • Online Courses
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    • Resources
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