Why Clients Buy—And Why They Don't
Is competition good or bad in business? If you were to ask someone to pick a field where there’s more vs less competition, they’re likely to pick one with less. And that would be a mistake, possibly a fatal one. Competition isn’t bad for you—it’s good. If it makes no sense, here’s a podcast that […]
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You think you know Renuka, but maybe there’s a bit you don’t know quite yet. She looks mischievous, but her real mission comes alive on April 1. Enjoy this slightly unusual episode of April Fool when Renuka’s maniacal genius comes to life. Right click to save this episode.
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The problem with a service-based-business is that you can’t always publish a fixed price. The pricing always seems to depend on what needs to be done for the client. This results in a lot of wasted time and effort. Often, both the client and the vendor (that’s us) get so bogged down in the process […]
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How do you write a newsletter? How do you structure a newsletter? I used to hate writing a newsletter. It would be the task I’d keep postponing until the very last minute. Of course, that would make my entire week miserable. Until, I found what could be called a “rough formula”. And it’s an easy […]
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What are the benchmarks for success in business? How do you determine your success benchmarks? If you look around you, the obvious success benchmarks are usually money first, and then, at least a huge dollop of fame. But are our benchmarks of success skewed by Fortune Magazine or Inc or Fast Company? Are those blogs […]
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How do you plan a membership website? Is there a membership website model that can work for you and your lifestyle? When we start planning our membership websites, we tend to think just about “information” based sites. However, there are many ways of planning and then finding a membership website model that works for you. […]
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Are you planning on starting a membership website? Are there different membership website models? And how do you create a profitable and successful membership site? A membership site isn’t just another site. Instead, it’s almost like an inner circle where you draw your closest clients to you. Yet, which kind of membership site would suit […]
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Is self-promotion important in business? And can we sell our products and services without getting that yucky feeling? Clients may love our work. They may refer us on to others. And yet, when it comes to sales, we shrivel back almost in horror. We find sales techniques to be a bit over the top and […]
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Do you find yourself loving your work, but knowing that you’re getting a bit one-dimensional? You work, then work, then work some more. And when others around you protest that you’re working, you say, “But I love my work” or “I’m not working that much”. You find yourself justifying the importance of the work, both […]
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Which is the most frequently used method of evaluating someone you want to hire? Usually, the method used is quite bizarre. You tend to ask for references, probably some sort of resume and you’re expected to make a decision based on those parameters. However, almost everyone will make sure they have a polished resume, which […]
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