Why Clients Buy—And Why They Don't
After three months of staying put in New Zealand, we finally made a long trip. Long in terms of distance, as well as duration. For the past three years, most of our travel has been within New Zealand and a week in Fiji. However, the month-long vacation is what brings out all the stories. And here […]
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Often enough your client may need a transcript for a long video or workshop. Not everyone needs or wants a transcript, and it does cost a lot to produce transcripts for everything. In the past we’ve had AI driven transcripts, but they too have been untidy and it requires a lot of tidying up. However, […]
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All of us cringe at the thought of getting feedback. Yet, we all need feedback to improve. There are formulas for feedback but they don’t work as well as they should. However, this method of balance is tricky. We can’t praise people all the time, and we can’t say what we really think. Is there […]
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There are times when you need to introduce yourself, such as for a personal website, social media profile, or professional bio. That’s where you and I often get stuck. We were told not to keep praising ourselves, and yet, without listing our achievements, how are we supposed to create an aura of expertise? The answer is […]
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When we first start writing, we know we’re hopeless. However, in time, we all get to the stage where we’re average. What does it take to become outstanding and then an absolute maestro in writing? The answer doesn’t lie in “practice, practice, practice”. Instead, it’s something as mundane as a combination of “structure” and “confidence”. […]
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What if you ran into clients that have never heard of you? And what if they’ve never heard of your products or services? Would they still buy from you? It seems highly implausible, even impossible that you’d get a client interested. And yet, the reality can be remarkably different. A business philosophy can turn a client […]
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Have you tried to create your uniqueness and failed? It’s more than likely that you’ve tried to create uniqueness before. Yet, it seems a bit of a pain, because it sounds so trite. Well, how about we look at uniqueness from a “construction” point of view. Instead of just trying to dream up the uniqueness, how […]
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When a client buys a product, what goes through their mind? Often you’ll notice they have a similar product, so why do they buy again? There are four reasons why your client (and you and I) keep searching for products and buy in what looks like an irrational way. And no matter how saturated the […]
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Should I use AI to write articles? Is AI a threat to Writers? Will AI replace me as a writer? AI has sent a chill down the spines of many of those who create content for a living. Won’t so much content saturate the market? Why would a client choose your work when some other […]
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If you’re a teacher, you might be surprised at times at why people seem to learn so slowly. You may wonder if it’s because of your method of teaching or if it is the material. The reasons why learning is so slow aren’t always apparent, but it usually comes down to a factor of trust—and control. […]
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