Why Clients Buy—And Why They Don't
Sometimes, all it takes is for us to sit in a car, and all hell breaks loose. These are a few stories of how things went a bit “off-the-road” during our travels. Right click to save this episode. Here are a few more travel stories: India Travel Stories: The Cheese Story India Travel Stories: The […]
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At the start of the year, it’s almost natural to want to wipe the slate clean and start doing something new. We create goals, we set deadlines and hope like crazy that things will work out well. The part we consistently forget is the “stop-doing” bit. The very same issues that have been a pain […]
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How do you overcome mental blocks? Why would they choose you? No matter what industry you’re in, there’s already competition. This isn’t just some random competition, but rather people who are better established than you. They’ve worked with your clients before, have a greater profile and probably a fancy portfolio. And then there’s us—you and […]
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Do you have to practice endlessly to get results? Isn’t that how you get better? Well, yes, but the problem with that mantra is that few of us have the time to get to schedule in as much practice. What if you stopped believing in endless “practice, practice, practice”? Suddenly you’d have to have answers […]
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Can you become fluent in a week? We all seem to know that fluency takes time—lots and lots of it. It also takes a lot of effort and learning. We’re told that to be fluent, we have to put in thousands of hours of work. However, what if that premise were wrong? What if you […]
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What has procrastinating got to do with the sales page? In the first part of this podcast on sales pages, we noticed that there’s a logic to choosing what elements to fix on the sales page. We’re looking at attraction, conversion and risk. And at the same time we’re trying to slow down the client […]
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When creating sales pages – or even when fixing them, you have a long list of elements to tackle. So many, in fact, that you may just put off the fix for a few weeks, which ends up taking a few months. The reality is that you and I can’t do it all at once. […]
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We know how it feels to be in a state of flow. Our work seems so effortless. However, we almost seem to be rushing to meet a deadline and work seems—well—just like work. We’ve always thought getting things done on time is a good thing, and it is. But is it possible that getting things […]
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We all know storytelling is a crucial skill to have as a business owner, but also as a person. When we tell stories at the dinner table, everyone seems to listen. The same concept applies to marketing, but there’s another bigger reason why you need to be able to tell stories. Ready to learn the […]
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No matter how good things are, there’s a moment when things just don’t go your way. That’s when you’ve entered a stall. It doesn’t matter how skilled or experienced you happen to be. It’s still a place that you can’t pull out from. Yet, we all do. And there’s a way to speed things up. […]
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