Why Clients Buy—And Why They Don't
Do you find yourself loving your work, but knowing that you’re getting a bit one-dimensional? You work, then work, then work some more. And when others around you protest that you’re working, you say, “But I love my work” or “I’m not working that much”. You find yourself justifying the importance of the work, both […]
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Which is the most frequently used method of evaluating someone you want to hire? Usually, the method used is quite bizarre. You tend to ask for references, probably some sort of resume and you’re expected to make a decision based on those parameters. However, almost everyone will make sure they have a polished resume, which […]
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What is an effective pricing strategy? And how can it create more time for you? Imagine making one change in your pricing strategy. Then let’s say you make two. But let’s say we make three changes. With three tiny changes, we have not just made tiny little moves, but have created a whole pricing environment. […]
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Short or long articles, is there a formula to increase or decrease an article length? Either your article is too long and bloated or it’s much too skimpy. When faced with either of these situations we are at a loss as to what needs to be done. Well, worry no more because “examples” are waiting […]
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When you run a business, there are three things that seems to come up. The first is “ungrateful subscribers”, the second is definitely “pirates” and the third is the “competition”. No matter how hard you try, these three pesky occurrences seem hard to avoid, but as you’d expect, there’s a way out. Let’s find out […]
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Do Clickbait Headlines Work? Can a normal headline be just as powerful? Clickbait headlines seem to be designed to get our curiosity. But what makes a clickbait headline so attractive in the first place? And how do we write “normal” headlines that are far superior in getting the attention of the client? Let’s find out […]
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Often contrarian advice is precisely what the client needs. But how do you present the concepts to clients? Don’t you need a lot of proof and research? Here’s how you can get your client to not just listen, but also implement your contrarian advice. Right click to save this episode. Practice makes perfect, but does […]
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It’s important to note that a contrarian concept doesn’t have to be instantly viable. The way to get a concept to be contrarian is to look at the concept itself. You can still create systems that work for you and create a thriving business and a very rewarding personal life as well. Contrarian concepts […]
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How do you stand out from your competition? Can a contrarian mindset help you reframe your thinking and get the attention of your client? What is business reframing, and how do you use it for your business and life? It’s one thing to “be contrarian” but you can stick out too much. Yet, being contrarian […]
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How to develop a unique business using contrarian thinking? How can you make your business unique? How do you make your business stand out from your competition using contrarian ideas? The road to contrarian ideas can be incredibly frustrating and possibly lead to dead ends. Even so, being contrarian means you have to go agains […]
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