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Psychotactics Blog

Psychotactics Membership Site – 5000bc Stories (The Ups And Downs)

Author: Sean D'Souza

Psychotactics Membership Site—5000bc Stories (The ups and downs)

What does it take to get a membership site to keep going? Let’s go on a wild journey where the entire site was wiped out and how it bounced back again. And how nearly 20 years later, it’s still going. Right click to save this episode. 5000bc Story In early August 2002, we at Psychotactics […]

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How To Learn Faster: What You Can Learn From Kids

Author: Sean D'Souza

How To Learn Faster

Can we learn faster as adults? What should we do with adult learning to avoid this “al dente” curse? Kids have a super power. When they’re very young, they don’t know Monday from Sunday. And it’s this lack of knowledge that also gives them an upper hand when they’re learning. Unlike adults who are clear […]

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Getting Email Headlines Read

Author: Sean D'Souza

Getting Email Headlines Read

How do you write an email subject line that has been opened? What makes a good email headline? What subject lines get the most opens? There’s a reason for putting the brand name as well as the headline in the subject line of your email. It’s called getting your attention. See, customers subscriber, and then […]

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Why Headlines Need To Avoid the Shotgun Approach: Using Pet Peeves

Author: Sean D'Souza

ow To Write A Headline: The Pet Peeves Headline Method Works

How do I write my headline? How to write great headlines that keep readers engaged? And does a headline gets the client’s instant attention? Let’s find out, shall we? You’ll see the waffle in headlines everywhere you look. You’ll see a headline that’s weak. And wimpy. Headlines that say: “Do you fit this category?” (As […]

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Do Long or Short Headlines Work Better?

Author: Sean D'Souza

Do Long or Short Headlines Work Better?

Long Or Short: Which Headlines Are Better? How short should a good headline be? What makes a good headline?  How long is too long for a headline? Let’s find out, shall we? Let’s say I told you to go down to the supermarket. And I gave you directions. Take the first left, and then take […]

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Headline Mistakes: How To Avoid Barriers That Weaken Your Headlines

Author: Sean D'Souza

Headline Mistakes

How do you overcome barriers to writing headlines? What are the mistakes when writing headlines? Assume I visited your home. How would I enter? Through the window, or the backdoor. Surely you’ve reserved the chimney for good ol’ Santa. So where do I enter? Why through the door, right? And when you write copy, what’s […]

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Headline Psychology: How To Use Headlines To Get To One Thought

Author: Sean D'Souza

Headline Psychology: How To Use Headlines To Get To One Thought

Do headlines work? How do you use headlines? How do headlines grab attention? What are the things to keep in mind while writing a headline? Let’s find out, shall we? Haven’t you stood in the wrong supermarket queue before? Every other queue seems to move ahead, but no, you had to pick the wrong queue. […]

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The Eternal Sales Page Dilemma – How To Choose Precise Headlines To Get Clients Interested In Your Sales Page

Author: Sean D'Souza

precise headline

When we sit down to write a sales page, we instantly run into a problem. We know that the client is usually looking to solve one problem, but which problem should we choose? How do we know if the client is simply going to ignore the headline and not look at the rest of the […]

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Are Your Headlines “Write and Hope” or “Predictably Clickable”?

Author: Sean D'Souza

How To Write Precise Headlines

There are only two kinds of headlines. Unfortunately, most of us end up with the bad kind. Let’s call that the “write and hope” kind of headline Instead of the “writing and hoping”, we really want to create “predictably clickable” headlines. And we want to write them every single time. But that’s not how we […]

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Why Kids Seem To Learn More Quickly Than Adults

Author: Sean D'Souza

Why Kids Learn Faster Than Adults

Do Kids Learn at a Faster Rate Than Adults? You’ve heard the line many times before, haven’t you? And at times, it does seem like kids learn at a blinding pace. But why does this phenomenon occur? Is it because kids are smart or just that we are more accommodating as trainers? When learning there’s […]

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What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes