Why Clients Buy—And Why They Don't
Where do I start? That’s the question that seems to be louder than any other question when it comes to setting up a business. And while it’s a valid point, it’s not just the mechanics of starting up that matter—but also the psychology. From Feb-May 2020, we’re rolling out a six-part series on the psychology and […]
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When you are starting up should you work for free? The advice about “free vs fee” is clear. Free should be avoided at all costs because you will just be taken advantage of, while others get paid. Yet, this seemingly black and white advice has shades of grey as well. As a startup, payment isn’t […]
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After the home page, the second most-visited page on many sites is the About Us page. Yet almost all the About Us pages you visit are drab, long winded or don’t give much detail at all. If you already have an About Us page going, here are three quick fixes that will dramatically improve the […]
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If you’ve used some sort of learning techniques all your life, the core principles of learning should not mislead you. Even so, we get hoodwinked and it’s important to look at why we struggle with learning. Here’s what I’ve learned about learning so far. Right click here and ‘save as’ to download this episode to […]
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Do you often get stuck when trying to come up with article topics? Find out how writing headlines can help you get unstuck quickly. Right click here and ‘save as’ to download this episode to your computer. Back in 2003, I was in real trouble when it came to writing articles. I’d just started the […]
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We tend to learn in sequence. Chapter one, two and three. But what if we broke the sequence? Would that enhance our learning? In this rather sequential piece, you learn how I tend to break quite a few rules to get the results I want, and you’ll find it works very well for you too. […]
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Do you feel like an imposter? Almost all of us feel like impostors from time to time. And we even have an official sounding name for it. But the impostor syndrome is an unfair burden to carry. What if we’re just beginners? And what do real impostors look like anyway? Right click here and ‘save […]
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You’d think you’d need to be someone great or at least do something wonderful to inspire others. Yet, you’re a source of inspiration. How do you inspire? It’s remarkably simple —and here’s a short piece on how you need to go about it. Right click here and ‘save as’ to download this episode to your […]
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You’ve heard that it takes about 21 days to create a habit. But what if that weren’t true at all? Could it be possible to create a habit overnight? Or even in the next few minutes? Let’s find out. Right click here and ‘save as’ to download this episode to your computer. Have you heard […]
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It might seem that it’s always up to us to change our habits. And that idea might be quite incorrect. Instead, what if something around us changed and our habits changed with it? Instead of us taking the blame all the time, this series is about how to look at habits differently and achieve lasting […]
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