Why Clients Buy—And Why They Don't
How do you tell a story effectively? How do you decide which facts to keep and which ones to drop? Why do you have a bloated story? It’s often because there are way too many facts in the information you’ve put down on paper. Even if we know we have too many facts and figures, […]
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Introduction When we sit down to write a sales page, we run into a problem almost instantly. We know that the client is usually looking to solve one problem, but which problem should we choose? How do we know if the client is simply going to ignore the headline and not look at the rest […]
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When we sit down to write an article or create an information product, we often have a sinking feeling. We look around and find that it’s “all been done before”. That we have nothing new to add to the conversation. Why should we keep going despite these odds? More importantly, why is our hesitation driving […]
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As I sat down to write a sales page for a course, I wasn’t stuck. However, my progress was so slow that it was driving me crazy. A sales page consists of well over a dozen elements. However, to get started, it’s important to get two core sections right. The first section to work on […]
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Usually when we’re stuck, we want to get out of the mess in a big hurry. As a result, we end up digging a bigger hole for ourselves. How do you—that’s you and I—systematically get unstuck? There’s no precise formula, but there are stages of getting unstuck. And we have to do it slowly. Let’s […]
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When we write an article, we tend to get one point across. Yet, what if we were to disagree with our “one point” and do a complete U-turn? It doesn’t seem logical to flip flop, does it? And yet that’s what the client needs to create a more complex, more interesting version of an article. […]
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Introduction This week there is a promotion for The Brain Audit version 3.2, but there’s a place where it all began. And you can compare the progress over time. Here is the link: https://www.psychotactics.com/bonuses/brainaudit_old.pdf Right click to save this episode.
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Is giving better than receiving? Maybe not. If you’ve tried to give something to someone and they won’t accept it, you know exactly how it feels. We’re not talking about something creepy here. The stranger off the street is wary even if you’re handing out $100 notes, as giving has to have some trust involved. […]
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A random piece of advice isn’t supposed to stay with you for years, and yet it does. In this episode we zig and zag into India (where I lived for a chunky part of my life) and then into New Zealand, where I had to start anew and with little or no help from anyone. […]
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Let’s say you’re about to learn a new skill—and you don’t. You finish the course and you’re still not quite anywhere as good as you hoped. Is that your fault? Or the teacher’s fault? Or is it 50:50? Learn why so many of us struggle with skill acquisition and why mindset matters. Right click to […]
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