Small Business Marketing Ideas: Psychological Marketing Tactics
Why Customers Buy (And Why They Don't)
In a small business, strategy and tactics often go wrong. Yet all you hear about is success, success and how someone made it big. This episode is about some bad judgment calls and also about plain pomposity. It’s taught us to be better marketers and better people. In this episode Sean talks about Story […]
[Continue reading...]Why do some landing pages work while others fail? The core of a landing page lies in picking a target profile. Yet, it’s incredibly easy to mix up a target profile with a target audience. And worse still, the concept of persona comes into play. How do we find our way out of this mess? […]
[Continue reading...]The Art of Stillness: Adventures in Going Nowhere This is an elaboration/review of the book by Pico Iyer. How do you slow down? What do you mean by going nowhere? And how can we slow down with our busy business and family life? In this episode Sean talks about Part 1: The Passage To Nowhere Part 2: […]
[Continue reading...]The Power of the Diversion Everyone loves a fabulous year, but the best years for us are those that aren’t terribly great. We learn more, and go through a revolution in such “difficult” ways. That was 2016 for me. Life took me on diversions I hadn’t expected and to me that became the most interesting […]
[Continue reading...]How easy is it to work with your spouse or partner? What are the upsides and downsides? These are questions that are asked all the time and there’s a good way to know if you’re going to work well together. This is a two part series on how Renuka and I work together at Psychotactics. […]
[Continue reading...]When you sit down to write a book you and I can waste a lot of time, if we don’t take time to outline But what are the elements involved in outlining? And how can we make sure we don’t make any silly mistakes? If you’re about to write a book or plan to be […]
[Continue reading...]Why do great inventors, business people, and a ton of smart people have in common? They have many traits, but one specific trait is the ability to crack a problem. When everyone else has given up, these people are able to figure out what no one has done before. How do they do it? […]
[Continue reading...]Many of us believe that smartness comes from learning the skills in our own field And yet, that’s only partially true. We can never be as smart as we want to be, if we only have tunnel vision. So how do we move beyond? And how do we find the time to do all of […]
[Continue reading...]Trying to come up with a suitable name for your book or info-product seems like a nightmare What if you’re wrong? What if the name isn’t well received? However, there’s a way to make your book really stand out. And guess what? It’s not the title that matters. It’s the sub-title. Find out why we’ve […]
[Continue reading...]How do you write intensely curious headlines—even if a deadline is looming. When writing headlines, you often get stuck. Can grammar come to the rescue when under pressure? Find out how grammar class helps you write outstanding headlines in a jiffy. In this episode Sean talks about Part 1: What has grammar got to do with […]
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