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Psychotactics Blog

The Storytelling Test: How To Quickly Test How Your Audience Will React To Your Story

Author: Sean D'Souza

How To Tell A Story Effectively

How do you tell a story effectively? How do you decide which facts to keep and which ones to drop? Why do you have a bloated story? It’s often because there are way too many facts in the information you’ve put down on paper. Even if we know we have too many facts and figures, […]

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The Eternal Sales Page Dilemma – How To Choose The Precise Headline To Get Clients Interested On Your Sales Page

Author: Sean D'Souza

precise headline

Introduction When we sit down to write a sales page, we run into a problem almost instantly. We know that the client is usually looking to solve one problem, but which problem should we choose? How do we know if the client is simply going to ignore the headline and not look at the rest […]

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The Hallelujah Moment: Why Being “Late To The Party” Is Not A Crisis For Your Business

Author: Sean D'Souza

Hallelujah Moment

When we sit down to write an article or create an information product, we often have a sinking feeling. We look around and find that it’s “all been done before”. That we have nothing new to add to the conversation. Why should we keep going despite these odds? More importantly, why is our hesitation driving […]

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How A Simple “Five Point Questionnaire” Helped Me Write My Sales Page (And Saved Me A Ton Of Time As Well)

Author: Sean D'Souza

How a simple "five point questionnaire" helped me write my sales page (and saved me a ton of time as well)

As I sat down to write a sales page for a course, I wasn’t stuck. However, my progress was so slow that it was driving me crazy. A sales page consists of well over a dozen elements. However, to get started, it’s important to get two core sections right. The first section to work on […]

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How To Get Unstuck Bit By Bit (And Why Speeding It Up Doesn’t Usually Work)

Author: Sean D'Souza

How to get unstuck

Usually when we’re stuck, we want to get out of the mess in a big hurry. As a result, we end up digging a bigger hole for ourselves. How do you—that’s you and I—systematically get unstuck? There’s no precise formula, but there are stages of getting unstuck. And we have to do it slowly. Let’s […]

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U-turns: Why Almost Every Article Needs One To Create Drama

Author: Sean D'Souza

U-turns: Why almost every article needs one to create drama

When we write an article, we tend to get one point across. Yet, what if we were to disagree with our “one point” and do a complete U-turn? It doesn’t seem logical to flip flop, does it? And yet that’s what the client needs to create a more complex, more interesting version of an article. […]

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How To Get Version One Of The Brain Audit

Author: Sean D'Souza

Brain Audit Workshop

Introduction This week there is a promotion for The Brain Audit version 3.2, but there’s a place where it all began. And you can compare the progress over time. Here is the link: https://www.psychotactics.com/bonuses/brainaudit_old.pdf Right click to save this episode.

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Why You Should Pay Attention To Giving (And Why Receiving Is Just As Important)

Author: Sean D'Souza

The Power of Giving (And Why Receiving Is Just as important)

Is giving better than receiving? Maybe not. If you’ve tried to give something to someone and they won’t accept it, you know exactly how it feels. We’re not talking about something creepy here. The stranger off the street is wary even if you’re handing out $100 notes, as giving has to have some trust involved. […]

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How Random Pieces Of Advice From Friends And Bosses Help Me Stay Focused

Author: Sean D'Souza

How To Stay Focused

A random piece of advice isn’t supposed to stay with you for years, and yet it does. In this episode we zig and zag into India (where I lived for a chunky part of my life) and then into New Zealand, where I had to start anew and with little or no help from anyone. […]

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Why We Struggle To Acquire Skills (And How The Mindset Of The Teacher Is The Root Cause)

Author: Sean D'Souza

Why we struggle to acquire skills (and how the mindset of the teacher is the root cause)

Let’s say you’re about to learn a new skill—and you don’t. You finish the course and you’re still not quite anywhere as good as you hoped. Is that your fault? Or the teacher’s fault? Or is it 50:50? Learn why so many of us struggle with skill acquisition and why mindset matters. Right click to […]

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The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
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