Why Clients Buy—And Why They Don't
How do I write my headline? How to write great headlines that keep readers engaged? And does a headline gets the client’s instant attention? Let’s find out, shall we? You’ll see the waffle in headlines everywhere you look. You’ll see a headline that’s weak. And wimpy. Headlines that say: “Do you fit this category?” (As […]
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Long Or Short: Which Headlines Are Better? How short should a good headline be? What makes a good headline? How long is too long for a headline? Let’s find out, shall we? Let’s say I told you to go down to the supermarket. And I gave you directions. Take the first left, and then take […]
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How do you overcome barriers to writing headlines? What are the mistakes when writing headlines? Assume I visited your home. How would I enter? Through the window, or the backdoor. Surely you’ve reserved the chimney for good ol’ Santa. So where do I enter? Why through the door, right? And when you write copy, what’s […]
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Do headlines work? How do you use headlines? How do headlines grab attention? What are the things to keep in mind while writing a headline? Let’s find out, shall we? Haven’t you stood in the wrong supermarket queue before? Every other queue seems to move ahead, but no, you had to pick the wrong queue. […]
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When we sit down to write a sales page, we instantly run into a problem. We know that the client is usually looking to solve one problem, but which problem should we choose? How do we know if the client is simply going to ignore the headline and not look at the rest of the […]
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There are only two kinds of headlines. Unfortunately, most of us end up with the bad kind. Let’s call that the “write and hope” kind of headline Instead of the “writing and hoping”, we really want to create “predictably clickable” headlines. And we want to write them every single time. But that’s not how we […]
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Do Kids Learn at a Faster Rate Than Adults? You’ve heard the line many times before, haven’t you? And at times, it does seem like kids learn at a blinding pace. But why does this phenomenon occur? Is it because kids are smart or just that we are more accommodating as trainers? When learning there’s […]
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One of the toughest tasks a business owner can have is when it’s time to write a sales page. You know that it’s unlikely your product or service will sell unless you have that sales page. Yet, once you sit down to write something, it’s almost impossible to write anything down. And when you do, […]
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How do you write a headline that works? How do you write a catchy headline? If you’ve ever wondered if your headline is lacking some oomph, it might be because of an incredibly simple omission. It’s the lack of contrast in your headline. Contrast works in real life with colours, textures or flavours. Not surprisingly, […]
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Is there a way to write better headlines? Most of us never know why our headlines aren’t working as they should. We listen to all those fruitcakes who tell us how to write ‘better’ headlines. Hey, you don’t need to listen to anyone. You just need to focus on one thing. If you tell me […]
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