(This is an unedited transcript) Notice something strange when you tell a story? People are always waiting for you to finish because they want to know the point of the story. This subtle curiosity level gives us an advantage. It means that we can play director and change the path of the story. Every story […]
Article Writing Strategy: How To Keep Your Reader Locked Into Your Article

Is article writing a skill or can it be developed? How do you write an article? Is there a system?
In this section we cover all the problems that you face when writing your articles. Each article will give you an actionable strategy. Go ahead read the articles and then create a simple plan for yourself. Follow the steps and you too will become a better writer and will be able to write articles your clients want.
You will learn:
- How to write articles
- Why headlines fail and how to write headlines that work
- What are the elements of on article
- Powerful strategies to write articles
- The article writing system

Warm regards
Sean D'Souza
P.S. Don't forget to download your copy of the headline report.
In ten minutes (or less) you’ll learn how to systematically build a headline that works. You will find it at the end of every article.
P.P.S. Oh and before I go—If you haven't yet subscribed:
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Articles on 'article writing ' from Psychotactics
The Art Of Misdirection: How To Get Your Point Across Without an Argument
(You can listen to the audio of the article too. Click here: The Art of Misdirection) When I was younger, I could easily get myself into quite a few friendly arguments. Like everybody, I have opinions, and some of them are stronger than others.The biggest problem with an opinion is that it is almost never […]
Why We Write — Part 2
We sometimes believe we write for a client, or for a website. And that belief is true. Except, it’s not true for most of the time. There comes a time when we go on a trip, a discovery of ourselves. We write for a completely different reason. Let’s have a look, shall we? Right click […]
Why We Write (And The Difference Between Thinking Vs Writing)
Writing seems so laborious at times. We feel like giving up, but there’s a reason why we write. Actually, many reasons. Right click to save this episode. Note: (This is an unedited transcript) What are you supposed to do when a swarm of bees land on your car? A bee swarm forms when a colony […]
25 Years Of Writing: Simple Advice That Will Improve Your Articles
I’ve now been writing articles for 25 years. And in those 25 years I’ve learned some things that you may not always find on a writing site, or even in any writing article. Read this article and you’ll suddenly have a completely different view of how to go about writing your article. Right click to […]
The Power Of Analogies (Part 3) – How To Transform Analogies From Tired To Fresh
At times, you simply can’t think of an analogy, and you reach for something that’s been used many times before. However, there’s zero fun in using a tired analogy. How can you take this rather overused analogy and turn it into something with oomph? Let’s find out. Right click to save this episode. Here’s a […]
The Power Of Analogies (Part 2)- How To Use Everyday Life To Create Stunning Analogies
Probably the biggest mistake that most of us make is that we try to find analogies. We sit down at a desk and wrack our brains trying to find an analogy that’s just right. Instead, we end up with analogies that have been used repeatedly by other people. Or analogy doesn’t seem fresh—and certainly not […]
The Power Of Analogies (Part 1) – Working Backwards
When we sit down to write an article, or design a presentation, we tend to slip in an analogy. However, most of the analogies that we seem to come up with are “boring and tired”. The reason why we struggle so much is because we’re going about it the wrong way. And analogies – in […]
Three “Slightly Boring” Ways To Create Metaphors For Your Articles
While writing an article, report or book, you’re more than likely to need a metaphor. In fact, you may need at least a dozen. The problem with metaphors is that they’re usually very predictable. How do you take a “boring method” and make a metaphor quite exciting? Let’s find out. Right click below to save […]
How To Create An Intensely Curious First Line For Your Article
The first line is what pulls us into an article. Yet we end up writing a really boring first line. What’s worse is that you could use the power of story to create an intensely powerful first line in minutes. Don’t believe me? Well, do you have 10 minutes? Here are two methods to write […]








