I remember the seventh time I went to a bowling alley. I remember it well, because I was consistently knocking down two or three pins. I’d start my run up, let the ball fly and it would angle itself and smash the two or three pins into oblivion. You could say I was the world’s expert […]
Coming Soon: How To Start Every Article With Instant Impact
You know how they say “first impressions count?” Well, they do. Within the first three seconds of reading an article or an email, your client is already making a decision whether to read on. Many of us aren’t restricted to email. We use webinars, video, podcasts and presentations. And all of these media have […]
Two Special Announcements: The Cartooning Course + How to Write 200 Brilliant Headlines
Just two short announcements today. 1) The Da Vinci Cartooning Online Course (Registrations open July 26 at 3 pm Eastern (US) 2016) Can anyone draw? Sounds like a ridiculous question, eh? You’ve been told (and told yourself) time and time again, that you couldn’t draw a straight line. Well get this: Cartoonists don’t draw straight […]
Why Lack of Depth In Article Writing Drives Us All Crazy
In the year 2003, I did something incredibly silly. I started a membership site called 5000bc. And one of the first announcements I made on 5000bc was to tell the clients I’d write five articles a week. There was just one problem I had been struggling to write even a single article a week. At […]
The Secret to Becoming an Expert in Your Customer’s Eyes?
How do you become an expert in your customer’s eyes? How do you become the person the customer most wants to work with? How do you then increase prices 500% and still have customers wanting to work with you? To understand how this unusual situation occurs, let me tell you a story: I was a […]
How Do You Make Your Trigger Statement Memorable 100% Of The Time
“30 Seconds. Just spray and walk away”. In New Zealand, right before the brand “30 Seconds” came along, there may have been dozens of mould and moss removers. So why did “30 seconds” stand out? Ok, it’s time to cover your eyes for a few seconds and try to recall what “30 seconds” asks you […]
Announcing: How To Become An Expert In Your Industry
Imagine you had a fairy godmother. And she gave you one wish: The wish of ‘perceived expertise’. This ‘perceived expertise’, means that your customers would look at you and say: “There goes the expert in the field. I only want to work with her/him.” I had such a godmother. And I got a wish from […]
Why Taglines Fail—Three Audit Points You Cannot Ignore!
There’s this prison right next to the city of San Francisco. It’s called Alcatraz. Only three prisoners have ever escaped from this grim place, surrounded as it is by rip tides and freezing cold waters. It was so difficult and dangerous to escape that prisoners didn’t even try to escape. Likewise, in the world of […]
The “Star Trek Theory” of Why We Struggle With Creating Content
If you’ve ever watched the TV series, Star Trek, two characters come to mind right away. Captain Kirk. And first officer, Mr. Spock. Captain Kirk has a personality to take his space ship “where no man has ever gone before”. He’s a bit out there. And Mr. Spock, he’s the guy who’s logical; who thinks before […]
Announcing: Story Telling Prices Rise + Free Goodies
Remember the time Steve Jobs stood on the podium with a yellow Manila folder in his hand? A Manila folder that should have held some sheets of paper—at best. Then—amazingly—he slides out a computer from the Manila folder and the audience gasps. That is storytelling! Storytelling is when you create drama through analogies, case-studies and personal stories. You can […]
