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Headline Psychology: How To Use Headlines To Get To One Thought

Author: Sean D'Souza

Headline Psychology: How To Use Headlines To Get To One Thought

Do headlines work? How do you use headlines? How do headlines grab attention? What are the things to keep in mind while writing a headline? Let’s find out, shall we? Haven’t you stood in the wrong supermarket queue before? Every other queue seems to move ahead, but no, you had to pick the wrong queue. […]

Filed Under: Article Writing Tagged With: Article writing, headlines

How To Craft Interesting Stories and Analogies (For Articles and Sales Letters)

Author: Sean D'Souza

How to Craft Interesting Stories and Analogies (For Articles and Sales Letters)

How do you make your articles or sales letters more interesting? Analogies and stories always increase the drama and attention span. Yet, it’s hard to find and craft interesting  analogies and stories on a regular basis. Or is it? Find out how you can use a simple and effective ways to tell great stories and […]

Filed Under: Article Writing Tagged With: Article writing, sales letters, story telling

How to Avoid Gaping Holes in Your Article Writing (and How Objections Fill Those Gaps)

Author: Sean D'Souza

Let's find out why objections are crucial in our articles.

Objections aren’t something we necessarily think about when writing articles We’re so focused on the main content that we might see no need to contradict ourselves. Yet, it’s this very contradiction that makes the article more robust and removes those chunky holes. Let’s find out why objections are crucial in our articles. Right click here […]

Filed Under: Article Writing Tagged With: article outlining, Article writing, article writing objections

Writer’s Block Series: Why Cross Pollination of Ideas, Media and Styles Is Crucial (And Avoid Shutdowns When Writing)

Author: Sean D'Souza

Writer's Block: Why Cross Pollination of Ideas, Media and Styles Are Crucial (And Avoid Shutdowns When Writing)

Most of us are content to learn a great deal about what’s happening in our industry, but is that causing a blockage when it comes to writing? When we go into the depths of writer’s block, we find that you need cross pollination not only across industry, but across styles as well as media such […]

Filed Under: Article Writing Tagged With: Article writing, cross pollination, myth of talent

Writer’s Block Series: Why the Lack of Outlines Even Stop Professional Writers In Their Tracks

Author: Sean D'Souza

Why Lack of Pre-Work Almost Guarantees Writer's Block

If you’re already good at writing, do you need an outline? It might seem one more barrier and yet it’s the first element that creates this so called Writer’s Block. Find out why outlines are a map that quickly get you to your destination. Right click here and ‘save as’ to download this episode to […]

Filed Under: Article Writing Tagged With: article outlining, Article writing, writer's block

How to Research An Article (Without Killing Your Productivity)

Author: Sean D'Souza

How to research an article

Researching an article is so frustrating because it’s time-consuming But there are ways to beat the pressure—and the pain. Believe it or not, there are ways to be productive with zero last minute research. This episode shows you how to make advance research work for you, as well as in situations where you have no […]

Filed Under: Article Writing Tagged With: article research, Article writing, Article Writing Secrets

Why the “End in Mind” Principle Should Be Avoided When It Comes To Learning

Author: Sean D'Souza

Retain Learning: Why The “End In Mind” Principle Can Severely Impede Our Learning And Progress

We’re all told we should start with the end in mind, but we still get lost along the way. Why do we go off track? Could there be some barriers that show up a lot before the end? Let’s find out how we can stop focusing so much on the end and work on the […]

Filed Under: Learning Tagged With: Article writing, project preparation, talent

Can You Successfully Defend Your Work Against Criticism? (Lessons from Malcolm Gladwell)

Author: Sean D'Souza

Can You Successfully Defend Your Work Against Criticism? (Lessons from Malcolm Gladwell - Part 3)

What happens when your book finally goes out into the world ? Gladwell has been attacked time and time again for his chapter on the 10,000 hour rule. But was the attack justified? Or was it all wrong? How do you defend yourself against something you’re innocent of, in the first place? Plus, a bonus […]

Filed Under: Info Products Tagged With: Article writing, book marketing, write a book

The Secret to Becoming an Expert in Your Customer’s Eyes?

Author: Sean D'Souza

How do you become an expert in your customer’s eyes? How do you become the person the customer most wants to work with? How do you then increase prices 500% and still have customers wanting to work with you? To understand how this unusual situation occurs, let me tell you a story: I was a […]

Filed Under: Article Writing Tagged With: Article Marketing, article strategy, Article writing, article writing free goodies. how to write articles

Announcing: How To Become An Expert In Your Industry

Author: Sean D'Souza

Imagine you had a fairy godmother. And she gave you one wish: The wish of ‘perceived expertise’. This ‘perceived expertise’, means that your customers would look at you and say: “There goes the expert in the field. I only want to work with her/him.” I had such a godmother. And I got a wish from […]

Filed Under: Article Writing Tagged With: Article Marketing, article strategy, Article writing

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The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
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    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes