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How To Craft Interesting Stories and Analogies (For Articles and Sales Letters)

Author: Sean D'Souza

How to Craft Interesting Stories and Analogies (For Articles and Sales Letters)

How do you make your articles or sales letters more interesting? Analogies and stories always increase the drama and attention span. Yet, it’s hard to find and craft interesting  analogies and stories on a regular basis. Or is it? Find out how you can use a simple and effective ways to craft a ton of […]

Filed Under: Article Writing Tagged With: Article writing, sales letters, story telling

How The “Mosquito Moment” Brought Bill Gates’ Story Alive!

Author: Sean D'Souza

create amazing stories

Bill Gates isn’t known for making brilliant speeches. But there’s this moment where he stands on the TED stage with a schoolboy smirk on his face. He reaches a container that’s sitting on a table nearby and opens a container. He then proceeds to tell the audience he’s just released a few mosquitoes into the audience. Suddenly Gates’ […]

Filed Under: Events Tagged With: bill gates, Mosquito Moment, story telling

How To Craft Amazing Stories For Business

Author: Sean D'Souza

The Early Years-Psychotactics-Moving to New Zealand

Storytelling is a craft that small business owners need to improve their marketing. Without stories, a marketing strategy is like a boat without a rudder. Fact, figures and data can only go so far. Learn how stories help to create powerful marketing, in a completely non-threatening manner. Right click and ‘save as’ to download  The […]

Filed Under: Article Writing Tagged With: business stories, story telling

Craft Amazing Stories For Business—Part 2

Author: Sean D'Souza

The Early Years-Psychotactics-Moving to New Zealand

Storytelling isn’t an art. It’s a science.Every kid knows how to tell stories. And it’s cute to be a storyteller when you’re a kid. But when you put structure to writing and storytelling you take it from science to art. Find out how this works with story. Right click and ‘save as’ to download  The […]

Filed Under: Article Writing Tagged With: craft amazing stories, story telling

Stories That Create Clients To Instantly Sit Up And Take Notice

Author: Sean D'Souza

The Early Years-Psychotactics-Moving to New Zealand

Should stories be dramatic? Incredibly, the answer is NO. Drama comes from the 90% principle. And this means that your audience needs to know 90% of your story in advance. And that’s one of the elements that make storytelling incredibly powerful. Right click and ‘save as’ to download  The Transcript   This is Sean D’Souza […]

Filed Under: Article Writing Tagged With: dramatic stories, story tellers, story telling

Why Uniqueness Stories Are Better Than Slogans

Author: Sean D'Souza

The Early Years-Psychotactics-Moving to New Zealand

When we set about creating a new product or service, we look for a catchphrase. And while a catchphrase or slogan is very useful, it’s not a lot of use when it comes to driving home our uniqueness or positioning. So how do we create that USP or uniqueness? The best way to go about […]

Filed Under: Marketing Strategy Tagged With: catch phrase, positioning, story telling, uniqueness stories

Why Stories Are Great For Sales Copy

Author: Sean D'Souza

Great Sales Copy

On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable, and both – as young college graduates are – were filled with ambitious dreams for the future. Recently, these […]

Filed Under: Selling, Why People Don't Buy Tagged With: sales copywriting, story telling

How To Avoid Dragging Out A Well Known Story (And Boring The Reader)

Author: Sean D'Souza

You know that story your mum used to tell? Every time she’d start recounting it, you’d groan. You had heard that story ten squillion times before and your mum just ignored you and told it anyway. You may forgive mum, after all she’s just dear ol’ mum, but your readers won’t always be as kind. […]

Filed Under: Article Writing, Selling Tagged With: Article writing, story telling

Announcing! How To Put That Zing-Kapow In Your Articles (With StoryTelling)

Author: Sean D'Souza

Storytelling seems to be the rage these days. And yet, it’s not new at all. It’s been around for thousands of years. What’s more, it’s not even alien to us. Even as a three-year old, you can tell when a story is really cool and when it’s just plain boring. The problem arises when we […]

Filed Under: Events Tagged With: Article Marketing, Article writing, story telling, storytelling

How To Start Your Story-Based Articles With Greater Impact

Author: Sean D'Souza

Yesterday I went to buy some walking shoes. And I ended up spending $2000. And that’s not counting the shoes. Now, did that opening get your attention? Sure it did. It sucked you in. And the reason you hear that strange sucking sound is because I didn’t start off the article like most people do. […]

Filed Under: Article Writing, Psychological Marketing Tagged With: Article Marketing, story telling

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The Headline Report why headlines fail report

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
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    • Copywriting Strategies
    • Internet Marketing Strategies
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    • Start Here First
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      ▼
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    • Online Courses
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