How do you make your articles or sales letters more interesting? Analogies and stories always increase the drama and attention span. Yet, it’s hard to find and craft interesting analogies and stories on a regular basis. Or is it? Find out how you can use a simple and effective ways to craft a ton of […]
How The “Mosquito Moment” Brought Bill Gates’ Story Alive!
Bill Gates isn’t known for making brilliant speeches. But there’s this moment where he stands on the TED stage with a schoolboy smirk on his face. He reaches a container that’s sitting on a table nearby and opens a container. He then proceeds to tell the audience he’s just released a few mosquitoes into the audience. Suddenly Gates’ […]
How To Craft Amazing Stories For Business
Storytelling is a craft that small business owners need to improve their marketing. Without stories, a marketing strategy is like a boat without a rudder. Fact, figures and data can only go so far. Learn how stories help to create powerful marketing, in a completely non-threatening manner. Right click and ‘save as’ to download The […]
Craft Amazing Stories For Business—Part 2
Storytelling isn’t an art. It’s a science.Every kid knows how to tell stories. And it’s cute to be a storyteller when you’re a kid. But when you put structure to writing and storytelling you take it from science to art. Find out how this works with story. Right click and ‘save as’ to download The […]
Stories That Create Clients To Instantly Sit Up And Take Notice
Should stories be dramatic? Incredibly, the answer is NO. Drama comes from the 90% principle. And this means that your audience needs to know 90% of your story in advance. And that’s one of the elements that make storytelling incredibly powerful. Right click and ‘save as’ to download The Transcript This is Sean D’Souza […]
Why Uniqueness Stories Are Better Than Slogans
When we set about creating a new product or service, we look for a catchphrase. And while a catchphrase or slogan is very useful, it’s not a lot of use when it comes to driving home our uniqueness or positioning. So how do we create that USP or uniqueness? The best way to go about […]
Why Stories Are Great For Sales Copy
On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable, and both – as young college graduates are – were filled with ambitious dreams for the future. Recently, these […]
How To Avoid Dragging Out A Well Known Story (And Boring The Reader)
You know that story your mum used to tell? Every time she’d start recounting it, you’d groan. You had heard that story ten squillion times before and your mum just ignored you and told it anyway. You may forgive mum, after all she’s just dear ol’ mum, but your readers won’t always be as kind. […]
Announcing! How To Put That Zing-Kapow In Your Articles (With StoryTelling)
Storytelling seems to be the rage these days. And yet, it’s not new at all. It’s been around for thousands of years. What’s more, it’s not even alien to us. Even as a three-year old, you can tell when a story is really cool and when it’s just plain boring. The problem arises when we […]
How To Start Your Story-Based Articles With Greater Impact
Yesterday I went to buy some walking shoes. And I ended up spending $2000. And that’s not counting the shoes. Now, did that opening get your attention? Sure it did. It sucked you in. And the reason you hear that strange sucking sound is because I didn’t start off the article like most people do. […]
