Hype works exceedingly well, even when the client knows they’re being duped a bit But what if you can’t stand hype? Does that mean you roll over and play dead? Here’s how you can avoid hype completely, if you wish to do so. And if the hype is so great, that it can’t be ignored, […]
Selling Strategies: How To Sell Without Selling: Archives—Psychotactics
The process of selling should be enjoyable. How do you sell without selling?
What selling strategies can you use time and time again to get customers to want to buy your product?
Read the selling strategy that we use at Psychotactics.
- How Giveaways Increase Sales of Information Products
- Landing Pages: Why We Fail to Attract the Right Clients
- How to Sell Without Selling
- Sales Pages—The Problem With The First Few Paragraphs
The very moment you announce a waiting list, it seems like a nerve wracking decision. Is it going to drive clients away? Or will it work? The odds are it will fail if you don’t consider “segregation” and “creating attraction”. This episode shows you exactly what those two terms mean when it comes to waiting […]
A waiting list seems to be both a barrier and an enticement The problem with waiting lists is that they fail, and fail miserably if you don’t get the elements right. So what are the elements that contribute to a really smart waiting list? Let’s find out in this episode, shall we? Right click here […]
Information product sales don’t always increase with promotions alone Often they increase by giving away content that you could easily sell. But shouldn’t you stick to giving away tiny reports? What if you were told to give away a big product instead? Would that reap any rewards? Find out in this episode on giving as […]
Why do some landing pages work while others fail? The core of a landing page lies in picking a target profile. Yet, it’s incredibly easy to mix up a target profile with a target audience. And worse still, the concept of persona comes into play. How do we find our way out of this mess? […]
Trying to come up with a suitable name for your book or info-product seems like a nightmare What if you’re wrong? What if the name isn’t well received? However, there’s a way to make your book really stand out. And guess what? It’s not the title that matters. It’s the sub-title. Find out why we’ve […]
Marketing provides thousands of ways to get and keep customer’s attention… But you don’t want thousands of ways. You just want a simple system that’s effective. A system that has been tested for over 12 years and got results. And most importantly a system that you don’t have to pull up a 675 page manual to even work […]
Last week you got a chunky 30-page excerpt of The Brain Audit. This week you can get two short five-minute audio files. These short audios will teach you two very important lessons which you can implement straight away. What you will learn: 1) The critical difference between ‘The Solution’ and ‘Your Solution’ 2) A tested-formula on how […]
Most of us make a fundamental mistake when dealing with the first few paragraphs. We put too many problems in, right away. And it’s a mistake. A big mistake! It’s like an air traffic controller letting three planes land on the same runway. So how do we avoid this problem? And is the problem over […]
On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable, and both – as young college graduates are – were filled with ambitious dreams for the future. Recently, these […]