I remember the seventh time I went to a bowling alley. I remember it well, because I was consistently knocking down two or three pins. I’d start my run up, let the ball fly and it would angle itself and smash the two or three pins into oblivion. You could say I was the world’s expert […]
Psychotactics Events: What's Happening Next
Here is a link to find all the latest Psychotactics Events.
P.S. Don't forget to download your copy of the headline report.
In ten minutes (or less) you’ll learn how to systematically build a headline that works. You will find it at the end of every article.
You know how they say “first impressions count?” Well, they do. Within the first three seconds of reading an article or an email, your client is already making a decision whether to read on. Many of us aren’t restricted to email. We use webinars, video, podcasts and presentations. And all of these media have […]
“I can’t draw a straight line!” These aren’t just the words I hear from clients. They’re the words I heard from my wife, Renuka. You see, Renuka never considered herself to be an artist. After all, no one in her family was known for their art, let alone drawing cartoons. It seemed logical that talent […]
Just two short announcements today. 1) The Da Vinci Cartooning Online Course Can anyone draw? Sounds like a ridiculous question, eh? You’ve been told (and told yourself) time and time again, that you couldn’t draw a straight line. Well get this: Cartoonists don’t draw straight lines. They draw circles and squares and triangles and they […]
You’ve been around the Psychotactics site for a while. And you’ve probably even sneaked a peek at 5000bc (our membership site) and seen that there’s a waiting list. And for three days we’re bringing down that wall. And from Saturday 28 May to Tuesday 31 May 2016, you get the chance to join (without being on the waiting […]
It’s finally here: The Article Writing Course If you want to be on the course, you’ll need to get to the page below. As you know, we’ve sent you the prospectus and the sales page (without the ‘buy now’ buttons well in advance) so you could do your due diligence. Well, here’s the final step. […]
Bill Gates isn’t known for making brilliant speeches. But there’s this moment where he stands on the TED stage with a schoolboy smirk on his face. He reaches a container that’s sitting on a table nearby and opens a container. He then proceeds to tell the audience he’s just released a few mosquitoes into the audience. Suddenly Gates’ […]
If you look at the ten top podcasts, they are all about stories. If you look at the books, you remember, again, stories. Presentations, webinars, the best sales pitches—every one of them depends on storytelling. Storytelling so darn good, that clients get locked into the story—and are rooted to their seats. In the radio industry, this is […]
In February of 2005 I had no intention of checking any email on our vacation. That was because we were on our vacation in the South Island. Now New Zealand is a set of islands, as you probably know. There’s the North Island where we live, and the South Island. The South Island is truly breathtaking. It’s got […]
In my career as a cartoonist, I noticed something interesting. No matter where you go on the planet, you can find a five year old that is not only capable of drawing, but is eager to draw. Then, they turn six. Then, shortly after, they turn 35—and they draw like a five-year-old. So what happened between […]