You’ve been around the Psychotactics site for a while. And you’ve probably even sneaked a peek at 5000bc (our membership site) and seen that there’s a waiting list. And for three days we’re bringing down that wall. And from Saturday 28 May to Tuesday 31 May 2016, you get the chance to join (without being on the waiting […]
How The “Mosquito Moment” Brought Bill Gates’ Story Alive!
Bill Gates isn’t known for making brilliant speeches. But there’s this moment where he stands on the TED stage with a schoolboy smirk on his face. He reaches a container that’s sitting on a table nearby and opens a container. He then proceeds to tell the audience he’s just released a few mosquitoes into the audience. Suddenly Gates’ […]
Announcing: StoryTelling Workshop in Nashville (US), Amsterdam ( Netherlands)
If you look at the ten top podcasts, they are all about stories. If you look at the books, you remember, again, stories. Presentations, webinars, the best sales pitches—every one of them depends on storytelling. Storytelling so darn good, that clients get locked into the story—and are rooted to their seats. In the radio industry, this is […]
Three Month Vacation Podcast: Newsletter 008
In February of 2005 I had no intention of checking any email on our vacation. That was because we were on our vacation in the South Island. Now New Zealand is a set of islands, as you probably know. There’s the North Island where we live, and the South Island. The South Island is truly breathtaking. It’s got […]
Why Every Kid Can Draw At 5 (And Gives Up at 6)
In my career as a cartoonist, I noticed something interesting. No matter where you go on the planet, you can find a five year old that is not only capable of drawing, but is eager to draw. Then, they turn six. Then, shortly after, they turn 35—and they draw like a five-year-old. So what happened between […]
Announcing: The DaVinci Cartooning Course 2015
“I can’t draw a straight line!” These aren’t just the words I hear from clients. They’re the words I heard from my wife, Renuka. You see, Renuka never considered herself to be an artist. After all, no one in her family was known for their art, let alone drawing cartoons. It seemed logical that talent […]
Are Your Headlines "Write and Hope" or "Predictably Clickable"?
There are only two kinds of headlines. Unfortunately, most of us end up with the bad kind. Let’s call that the “write and hope” kind of headline Instead of the “writing and hoping”, we really want to create “predictably clickable” headlines. And we want to write them every single time. But that’s not how […]
Announcing! Headlines Course: How To Write Amazingly Powerful Headlines (Every Single Time)
Here’s a little test. I’m going to write three lines. And of course, you’ll read those three lines. Then you’ll tell me which of the lines work. And which ones don’t. Ready? OK, here goes: 1) I’m going for a walk in the woods tonight. 2) The cylist doesn’t cycle very good. 3) Dinosaurs love yummy chocolate […]
Announcing: US Live Workshop 2015
How To “Actually” Finish Writing A Book Most of us would, at some point, want to write a book. It seem logical, doesn’t it? A book is a pretty cool achievement. It opens doors. It’s a marketing tool that boosts your credibility. It helps you to empower your clients–even expand your market. What I found, […]
Announcing: The Cartooning Course 2013 + The "First 50 Words" Course
On 12th May, two Psychotactics courses will be launched. You’ll want to read more about these courses, so here goes. 1) The “First 50 Words” Course 2) The DaVinci Cartooning Course 1) The “First 50 Words” Course You know how they say “first impressions count?” Well, they do. They count a heck of a lot. […]
