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Why Clients Buy—And Why They Don't

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$2500 Free Workshop: How To (Finally) Get On The List

Author: Sean D'Souza

Last week we announced about the $2500 Brain Alchemy Masterclass Workshop we were giving away. And you were promised that you’d get a follow up email. Well, tah…dah…here’s the follow up email. And the link to read more details and get on the list is at: https://www.psychotactics.com/free/brain-alchemy-goodies/       Have fun 🙂 Warm regards, […]

Filed Under: Marketing Strategy Tagged With: brain alchemy, free marketing workshop, Marketing Strategies, marketing strategies and ideas, Marketing strategy, website strategies small business

Free from Psychotactics: The $2500 Brain Alchemy Marketing Strategy Workshop

Author: Sean D'Souza

The Brain Alchemy: Marketing Strategy: How To Start Your Online Business

In the year 2007, I had a discussion with a client. It was about giving some of our courses away—yes, Psychotactics Course. Without charge. It sounds unusual: Why would someone just give valuable information away? You and I know that “normal” people don’t do this kind of stuff. No one just gives away thousands of dollars […]

Filed Under: Marketing Strategy Tagged With: marketing strategies and ideas, Marketing strategy, marketing tactics, psychotactics, small business marketing strategies

The 6 Most Important Lessons In Marketing

Author: Sean D'Souza

The 6 Most Important Lessons In Marketing

1) Follow up. 2) Follow up. 3) Follow up. 4) Follow up. 5) Follow up. 6) Follow up. How do I know this to be true? Because recently we launched a book on Membership Sites. As is the norm, we give the best price to our members at 5000bc. We also let them know about […]

Filed Under: Marketing Strategy, Psychological Marketing Tagged With: follow up, marketing lessons, Marketing strategy

How To Audit Your Benefits and Features For Singleminded Impact

Author: Sean D'Souza

In 333BC, Darius, the ruler of Persia was sure of his victory on the battlefield. After all, his soldiers outnumbered Alexander the Great’s army by 2:1. And yet, Alexander used an unusual ploy. Instead of the usual strategy of both armies battling it out, he decided to just go after Darius. That single-minded command caused […]

Filed Under: Article Writing, Marketing Strategy Tagged With: focus, lose focus, Marketing strategy

Announcing: The Brain Audit Workshop—Amsterdam!

Author: Sean D'Souza

Yes, if it’s June, it must be Amsterdam! And we’re planning on having The Brain Audit workshop in early June. So if you’re planning to enjoy a “summerish” couple of days in Amsterdam, this is your chance. You could be local, or fly in–and stay a while in this wonderful country. Either way you’ll get […]

Filed Under: Internet marketing, Marketing Strategy, Training Tagged With: amsterdam, Brain Audit Workshop, Marketing strategy

Reminder: $2500 Free Workshop: How To (Finally) Get On The List

Author: Sean D'Souza

This is a reminder in case you missed it last week. Last week we announced about the $2500 Brain Alchemy Masterclass Workshop we were giving away. And you were promised that you’d get a follow up email.Well, tah…dah…here’s the follow up email.   Find out the story and philosophy behind the free offer. (And the […]

Filed Under: Marketing Strategy Tagged With: Marketing strategy

Why Customers Buy Products At Higher Prices (More Than 95% of the time)

Author: Sean D'Souza

Why Customers Buy Products At Higher Prices (More Than 95% of the time)

Imagine you’re going to a workshop. The price of the workshop is $700 (Let’s call this Option A). And then there’s a premium version of the workshop that’s priced at $770 (Let’s call this Option B). Which of the two options would you choose? The higher price or the lower price option? I know, before […]

Filed Under: Pricing Tagged With: bonuses, Marketing strategy, pricing

Free vs Paid Seminars—Which One Is Better?

Author: Sean D'Souza

Free vs Paid Seminars—Which One Is Better?

Around the year 2006, we used to have free seminars. Monthly. We had room for 40 people And 40 people would show up. Every single time. Not always the same 40 people, but the room was always full. The interesting thing about these seminars, is that we weren’t selling anything We weren’t upselling anything. We […]

Filed Under: Presentation Techniques Tagged With: Marketing strategy, presentations, seminars, workshops

Why The 15-Minute Principle Is Your Biggest Time Saver

Author: Sean D'Souza

  Most people say they’re busy. Hogwash! They’re just silly, not busy. And here’s why (and how) you can stop being silly—and quite so busy. I call it my 15-Minute Principle. So what’s the 15-Minute Principle? When I’m working on a project, there’s a point where I’ll get stuck. It doesn’t matter what I’m doing, […]

Filed Under: Marketing Strategy Tagged With: learning, Marketing strategy, Time Management

Announcing: Three Special Offers From Psychotactics

Author: Sean D'Souza

Offer 1: The Brain Audit +  Special Goodies worth $158 *If you’ve wondered why customers back away at the last minute, both online and offline, you’ll find the specific answers on the page below. *If you have a website or intend to sell something off your website, you’ll avoid all of these mistakes, that if […]

Filed Under: Events Tagged With: Marketing strategy, membership forums, presentation techniques

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What Bugs Me small business marketing bugs

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The Headline Report why headlines fail report

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes