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Why Clients Buy—And Why They Don't

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Why Clients Shy Away From Giving Feedback Despite Liking Your Products and Services

Author: Sean D'Souza

Why Clients Shy Away From Giving Feedback Despite Liking Your Products and Services

When a client buys your product or service, they obviously like it at some level, right? So why is it so very hard to get feedback? The answer may not lie in the act of feedback itself, but instead in trust factors, formats and follow up .Find out how the simple act of feedback is […]

Filed Under: Marketing Strategy Tagged With: Brain Audit, client feedback secrets, human behaviour, small business marketing strategies

How To Run A Profitable And Sustainable Business (With A Small List)

Author: Sean D'Souza

Why Smaller Lists Work Just As Well As Big Ones (And Often, Even Better) - Part 2

Smaller lists work amazingly well, but there’s a big task at hand You not only have to keep clients coming back, but prevent them from leaving as well. How do you do that? At Psychotactics we have many methods and it should give you some ideas as to where you can begin. If you have […]

Filed Under: Selling Tagged With: 5000bc, connection, small business community, small business marketing strategies

Free from Psychotactics: The $2500 Brain Alchemy Marketing Strategy Workshop

Author: Sean D'Souza

The Brain Alchemy: Marketing Strategy: How To Start Your Online Business

In the year 2007, I had a discussion with a client. It was about giving some of our courses away—yes, Psychotactics Course. Without charge. It sounds unusual: Why would someone just give valuable information away? You and I know that “normal” people don’t do this kind of stuff. No one just gives away thousands of dollars […]

Filed Under: Marketing Strategy Tagged With: marketing strategies and ideas, Marketing strategy, marketing tactics, psychotactics, small business marketing strategies

Why Creating “Document-Based Barriers” Is Critical For Your Business

Author: Sean D'Souza

It was the year 2012. There we were in Washington DC doing a three-day workshop on Uniqueness. And among the group of about 35 people, there was one person who was being disruptive. She casually interrupted the presentation to ask bizarre questions. She wouldn’t co-operate within the group. In short, this person was that pain-in-the-butt-client […]

Filed Under: Internet marketing, Marketing Strategy Tagged With: documentation, small business marketing, small business marketing strategies

How to Stand Out In A Crowded Marketplace: The Zap System

Author: Sean D'Souza

Sir Freddie Laker, veteran of the now bankrupt Laker Airways, had some sombre advice for Richard Branson. Richard was about to start up Virgin Atlantic and wanted some words of wisdom. As Richard Branson tells the story, “Sir Freddie sat me down and said, ‘If you’re going to take on PanAm, TWA and British Airways, […]

Filed Under: Internet marketing Tagged With: small business marketing strategies

Endless Customers: Sobering Lessons from Harvard University

Author: Sean D'Souza

US$19.2 billion. If you take the annual budgets of 142 countries including Cuba, Jordan and Lithuania and add them up, they won’t amount to US$19.2 billion. Yet in the year 2000, that sum was Harvard University’s endowment. If you’re thinking,’Wow! That’s amazing!’ there’s another wow coming up. In 1999, Harvard’s endowment was US$14.4 billion. In […]

Filed Under: Internet marketing Tagged With: small business marketing strategies

How to Avoid the Biggest Minefield in Consulting

Author: Sean D'Souza

I went for guitar classes when I was about 20. My dad owned a guitar. But I refused to borrow his, and went out and bought my own. I thought it would make me more committed. For four months, I plonked away at the strings, and then one day, I quit. In effect, my guitar […]

Filed Under: Psychological Marketing Tagged With: small business marketing strategies

Why Competitors Steal Your Clients (And How To Stop It)

Author: Sean D'Souza

Why Competition "Steals" Your Clients (And How To Stop It)

How do I stop competitors from stealing my customers? What can you do to stay ahead of the competition? If your customer had $1000 to spend, would you rather they spent it on you? Or would you rather they spent it on your competition? OK, so it’s a silly question, but let’s go beyond the […]

Filed Under: Selling Tagged With: get-rich-quick, marketing, small business marketing strategies

Why Google May Not Play A Role In Your Website Strategy

Author: Sean D'Souza

I was sitting with the manager of a boutique hotel in Buenos Aires, Argentina. And she showed me the hotel’s Web site. “We need to change that Web site”, she said, “but I’m afraid that we’ll lose our place on Google. Who knows, maybe we’ll go down in the ranking”. And my answer was: “Why […]

Filed Under: Internet marketing, Marketing Strategy Tagged With: Internet marketing, internet strategy, small business marketing strategies

Why “WHAT” Is A Good Starting Point For Most Article Outlines

Author: Sean D'Souza

In any article writing outline you could start with just about any point of view. Your article could start off answering the questions “why, how, when” etc. So why start with “What”? And when do you start with “What”? There’s a simple answer… “What” brings all your readers on the same page in a microsecond. […]

Filed Under: Article Writing Tagged With: Article Marketing, article strategy, Article writing, marketing strategies and ideas, Marketing strategy, small business marketing strategies

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What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes