Many coaches and trainers struggle to get precise results for their clients And it’s not for want of trying, either. They work very hard, probably too hard, and yet the clients don’t get the results they seek. The question is: how we go from mediocrity to excellence? Find out the guidelines to becoming a good […]
Psychological Marketing: Archives—Psychotactics
How to use the power of psychology in your marketing. This section contain psychological strategies and tactics that you can use in your business.
How To Use Contrast To Create Your Uniqueness In Seconds: Episode 240
If you were asked: What is the uniqueness of this podcast, would you be able to answer the question? The chances are that you might state one of the features, but not what makes it truly unique. What do you have to do to make the uniqueness come to life? And how do you get […]
How To Validate Your Uniqueness With Testimonials – Episode 237
Let’s say you come up with what you believe is a great uniqueness for your product or service How would you know if it’s great or not? The answer is deceptively simple: every client needs to echo your uniqueness over and over again. But how are you supposed to hear that echo? Interestingly that echo […]
How WhatsApp Helped Fill The Munich Workshop – Episode 234
People are often amazed at how quickly we fill our workshops and courses. It’s almost like we have a separate channel to our clients. Well, as it appears, we do. And it’s not quite a Facebook group. It’s even cooler. Here’s how we filled a big chunk of the Munich workshop. Right click here and […]
Coaching Series : 3/3 – Why Clients Nod But Don’t Call – Episode 222
One of biggest problems with any sort of prospecting is the dead silence right after clients love what you’ve said or done. You’d think they’d call immediately, but there’s not a peep out of them. Is there some flaw in the system? And how can you overcome this obvious glitch? Right click here and ‘save […]
Why the “End in Mind” Principle Should Be Avoided When It Comes To Learning
We’re all told we should start with the end in mind, but we still get lost along the way. Why do we go off track? Could there be some barriers that show up a lot before the end? Let’s find out how we can stop focusing so much on the end and work on the […]
The Overwhelm Virus: How To Get It Out of Your Daily Routine: Episode 203
We tend to believe that we’re more overwhelmed than ever before. Yet look around you and you see people who are doing twice or thrice as much. It’s hard to admit it, but often their work is of a higher standard too. How come they’re not overwhelmed? Is it because they’re more talented, or is […]
Why Onboarding is Crucial (And Most Companies Ignore It) : Episode 202
Is it hard to get a client? Sure it is, but how many of us “lose” the client within minutes or days? We may not realise it, but without a very clear on-boarding system, clients simply get confused and leave. Or they feel unsafe and don’t consume your product or service. The question is: how […]
Demystifying the 4am Routine : Episode 194
What happens at 4 am? That’s a question I often get asked at Psychotactics, because I’ve been waking up for well over 25 years at 4 am. In this article I answer the question and you also get a bit of a peek into how the day unfolds. Let’s head into the world of the 4 am crazy […]
How to Overcome Perfection With Speedy Revisions: Episode 188
Is there really a cure for perfectionism? How can you make your work far superior in a shorter amount of time, often moving ahead of your peers? The answer lies in nature. In this episode, we look at two different kinds of plants: the monkey puzzle tree and the campion flower. The monkey puzzle tree […]
