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Psychological Marketing: How To Understand The Business Owner Mindset

Does marketing involve psychology? What is psychological marketing? And how do you use psychology to develop a business mindset?

Running any business involves marketing. However, every business owner has to deal with a whole lot of psychological issues—both business and personal.

The articles below will help you realise you are not alone in business. You will read about:

  • The imposter syndrome
  • How to deal with overwhelm
  • How to find your passion
  • How to increase energy
  • How to persevere even when you are failing

Next Step

Look at the list of articles below, pick the one that gets your attention and start reading. Every article will help you understand a business owners mindset from a psychological angle.

Sean D'Souza: Psychotactics |Three Month Vacation Podcast
Warm regards
Sean D'Souza

P.S. Oh and before I go—If you haven't yet subscribed:
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Articles on psychological marketing from Psychotactics

Why Would They Choose Me? Getting Past A Mental Block

Author: Sean D'Souza

Getting Past A Mental Block

How do you overcome mental blocks? Why would they choose you? No matter what industry you’re in, there’s already competition. This isn’t just some random competition, but rather people who are better established than you. They’ve worked with your clients before, have a greater profile and probably a fancy portfolio. And then there’s us—you and […]

Filed Under: Psychological Marketing Tagged With: mental block

How To Stop Feeling Overwhelmed (And Why Some People Are Always Overwhelmed And Others Aren’t)

Author: Sean D'Souza

How to Prevent Feeling Overwhelmed as a Business Owner

Can you stop feeling overwhelmed? Why do we feel overwhelmed in our lives? Almost all of us have varying levels of stress. Yet some of us are always in a fog, always struggling. Is there a fix? And is it a non-overwhelming one? It’s too tiring to give into a feeling of always being overwhelmed. […]

Filed Under: Psychological Marketing Tagged With: overwhelmed

Startup Stories: Why We Do What We Do At Psychotactics

Author: Sean D'Souza

Start-Up Stories: Why We Do What We Do At Psychotactics

Starting up our Business This is the second part in the two-part series of “how all these traditions started”. What was the trigger for the Three-Month Vacation? Why do we have workshops at random locations? Right click to save this episode. Next:  Travel Stories About India.

Filed Under: Psychological Marketing Tagged With: startup stories, storytelling

Startup Stories: Why We Do What We Do At Psychotactics

Author: Sean D'Souza

Start Up Stories: Why We Do What We Do At Psychotactics

Startup Stories: In this two-part series, you will hear about: How the gold star shows up in Psychotactics courses? How we started sending chocolate across the world? Right click to save this episode. Next: Startup Stories: Why We Do What We Do At Psychotactics: Part 2

Filed Under: Psychological Marketing Tagged With: startup stories, storytelling

Stories Of Failure (Filos Moments)

Author: Sean D'Souza

Stories of Small Business Failure

Note: This is an automated transcript of the podcast. Therefore you might find few errors in it. You know how you’re told to make lemonade when life hands you lemons? Well, what do you do with overripe bananas? You make Filos! This episode is about the times when we should have given up because the […]

Filed Under: Psychological Marketing Tagged With: business stories, storytelling

The Stockdale Paradox: The Optimists Or The Pessimists—Who Survives When Chaos Is Rampant?

Author: Sean D'Souza

Why Optimists Die of a Broken Heart: The Stockdale Paradox

Are optimists more successful than pessimists? What sort of entrepreneur do well in business? And especially when there is chaos. Imagine you are a prisoner of war. You’re thrown into an isolation space, not just for a week, or month, but for an entire year. All the while you’re being tortured and despair seems to […]

Filed Under: Psychological Marketing

Back To The Future: Why The 2020 Strategy Is A Lot Like 2000

Author: Sean D'Souza

Back To The Future

Remember when Google started? Or Amazon? At Psychotactics we started a few years after these giants. It’s perfectly normal to assume that we got in at exactly the right time. But you and I know there’s no right time, and that opportunities are always presenting themselves. Which is why when clients ask: What would you […]

Filed Under: Psychological Marketing Tagged With: Business Myths, marketing secrets, starting up

Why “Work For Free” Is A Powerful Strategy To Get Ahead As A Startup Business

Author: Sean D'Souza

Why "work for free" is a powerful strategy to get ahead as a startup business

When you are starting up should you work for free? The advice about “free vs fee” is clear. Free should be avoided at all costs because you will just be taken advantage of, while others get paid. Yet, this seemingly black and white advice has shades of grey as well. As a startup, payment isn’t […]

Filed Under: Psychological Marketing Tagged With: free work, psychotactics story, start a business

The Impostor vs The Beginner Syndrome (And Why They’re Not The Same)

Author: Sean D'Souza

Impostor vs Beginner Syndrome: How To Start A Business

Do you feel like an imposter? Almost all of us feel like impostors from time to time. And we even have an official sounding name for it. But the impostor syndrome is an unfair burden to carry. What if we’re just beginners? And what do real impostors look like anyway? Right click here and ‘save […]

Filed Under: Psychological Marketing Tagged With: podcasting, Psychological Marketing, teaching

How To Be A Source Of Inspiration To Others

Author: Sean D'Souza

How to be a source of inspiration to others

You’d think you’d need to be someone great or at least do something wonderful to inspire others. Yet, you’re a source of inspiration. How do you inspire? It’s remarkably simple —and here’s a short piece on how you need to go about it. Right click below to download this episode Re-release: How To Be A […]

Filed Under: Psychological Marketing Tagged With: good habits, inspiration, motivated

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What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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