Remember when Google started? Or Amazon? At Psychotactics we started a few years after these giants. It’s perfectly normal to assume that we got in at exactly the right time. But you and I know there’s no right time, and that opportunities are always presenting themselves. Which is why when clients ask: What would you […]
Psychological Marketing: How To Understand The Business Owner Mindset
Does marketing involve psychology? What is psychological marketing? And how do you use psychology to develop a business mindset?
Running any business involves marketing. However, every business owner has to deal with a whole lot of psychological issues—both business and personal.
The articles below will help you realise you are not alone in business. You will read about:
- The imposter syndrome
- How to deal with overwhelm
- How to find your passion
- How to increase energy
- How to persevere even when you are failing
Look at the list of articles below, pick the one that gets your attention and start reading. Every article will help you understand a business owners mindset from a psychological angle.
Articles on psychological marketing from Psychotactics
When you are starting up should you work for free? The advice about “free vs fee” is clear. Free should be avoided at all costs because you will just be taken advantage of, while others get paid. Yet, this seemingly black and white advice has shades of grey as well. As a startup, payment isn’t […]
Do you feel like an imposter? Almost all of us feel like impostors from time to time. And we even have an official sounding name for it. But the impostor syndrome is an unfair burden to carry. What if we’re just beginners? And what do real impostors look like anyway? Right click here and ‘save […]
You’d think you’d need to be someone great or at least do something wonderful to inspire others. Yet, you’re a source of inspiration. How do you inspire? It’s remarkably simple —and here’s a short piece on how you need to go about it. Right click here and ‘save as’ to download this episode to your […]
Luck it seems, is fickle? Or is it? How come some people are lucky (or as the case may be, unlucky) all the while. There is indeed a system and it may be off a bit, like weather forecasting, but by and large it’s quite predictable. Let’s dump the “hard, hard, hard work” mantra for […]
If you reached the top of your game, would you credit it to hard work or luck? Most of us quite easily slide into crediting our success to hard work. But what if hard work isn’t necessary? What if we’ve been slogging for no good reason at all? Let’s find out more in Episode 1 […]
Note: This is an automated transcript of the podcast. Therefore you might find few errors in it. You know how you’re told to make lemonade when life hands you lemons? Well, what do you do with overripe bananas? You make Filos! This episode is about the times when we should have given up because the […]
Many, if not most of us, have already experienced what it seems like to be a fraud in our mind. Still we can’t seem to shake the impostor syndrome. But what if we understood how the psychology works? Find out the twin factors ramming into you and me, and how we can avoid feeling like […]
There is only an audio recording available with this podcast. Most of us have probably said something to the effect of “If it weren’t for the deadline, I’d get nothing done”. Yet, for many of us, a deadline is crushing, if not crippling. We scramble at the last minute and wish there were a better […]
Let’s say you come up with what you believe is a great uniqueness for your product or service How would you know if it’s great or not? The answer is deceptively simple: every client needs to echo your uniqueness over and over again. But how are you supposed to hear that echo? Interestingly that echo […]