Most people work. Then they work some more. And they never take time off. There are two reasons why people don’t take time off 1) They wear it as a badge of valour. 2) They can’t see how they could possibly take time off. Let’s tackle the ‘badge of valour’ first Leonardo Da Vinci was […]
Why Big Assignments Drain You (And How To Overcome It)
Imagine your roof is leaking. Drip. Drip. Drip. Can you afford to ignore the drip? Sure you can, because it’s not flooding the carpet quite yet. But small as it is, that drip won’t go away. As you sit down to do your work, that drip is audible, and you know you have to fix […]
Announcing: A Hidden Reason Why One Book Made Over $600,000 in profits
Over $600,000. One book alone has made us over $600,000 in nett profits. That book is called The Brain Audit. Interestingly, it’s never been on any bestseller list We’ve never bothered with any joint ventures to help us sell the book. No advertising, no affiliates, not even any adwords of any kind. No book tours, no […]
How To Improve Your Concentration Almost Overnight
Think of your brain as a fuel tank. Let’s say you have to make a trip to the supermarket to buy groceries for the week. Let’s say you then have to go to the dentist because you have some excruciating pain. But then later in the day you just drive because you feel like driving. […]
Why You Should Outsource Your Strengths (And Work On Weaknesses)
How much would you charge to put a nail in the wall? What if I told you I’d pay you with an elaborately cooked, four-course meal, just to put that nail in the wall? Sounds bizarre, doesn’t it? That’s exactly what I’d do, to avoid the trouble of “putting a nail in the […]
Why Bad Testimonials Attract Bad Clients (And How To Avoid It)
Nothing bugs you more than a painful client. A client who hassles you at every step of the way. A client who won’t pay on time. A client who takes up so much of your energy that you get drained. I used to have clients like that And then at some point I stopped getting […]
Why Some People Achieve Creativity Highs—And Others Don’t
We all know this to be true when it comes to bad habits. We open the fridge knowing that a Coke is doused in sugar. But once the fridge is open, the trap is sprung. We can’t help but reach for the can, pour that liquid sugar down our throats and then feel good—and […]
The 6 Most Important Lessons In Marketing
1) Follow up. 2) Follow up. 3) Follow up. 4) Follow up. 5) Follow up. 6) Follow up. How do I know this to be true? Because recently we launched a book on Membership Sites. As is the norm, we give the best price to our members at 5000bc. We also let them know about […]
Sidestepping: Why Testimonials That Stay On Point May Be Boring
When you think about testimonials about a product or service, you think the client should talk about the product or service, right? Wrong—well, not entirely wrong, but not quite entirely right either. When a client reads a testimonial, sure they want to know about your product or service. But they also want to know […]
How To Use "Dummy Testimonials" To Design Your Next Product/Service
You know the drill for testimonials, don’t you? You do a great job, you ask for a testimonial. And the client writes up a glowing review of your product or service. But have you ever considered asking for a testimonial in advance? Not just in advance, but way, way, way in advance. So much in […]
