Let’s say you come up with what you believe is a great uniqueness for your product or service How would you know if it’s great or not? The answer is deceptively simple: every client needs to echo your uniqueness over and over again. But how are you supposed to hear that echo? Interestingly that echo […]
Psychological Marketing: How To Understand The Business Owner Mindset
Does marketing involve psychology? What is psychological marketing? And how do you use psychology to develop a business mindset?
Running any business involves marketing. However, every business owner has to deal with a whole lot of psychological issues—both business and personal.
The articles below will help you realise you are not alone in business. You will read about:
- The imposter syndrome
- How to deal with overwhelm
- How to find your passion
- How to increase energy
- How to persevere even when you are failing
Look at the list of articles below, pick the one that gets your attention and start reading. Every article will help you understand a business owners mindset from a psychological angle.
Articles on psychological marketing from Psychotactics
People are often amazed at how quickly we fill our workshops and courses. It’s almost like we have a separate channel to our clients. Well, as it appears, we do. And it’s not quite a Facebook group. It’s even cooler. Here’s how we filled a big chunk of the Munich workshop. Right click here and […]
We may often hear ourselves saying, we have a long to-do list Or things that we still haven’t completed. Or worse, we may talk about how we have no time. Often, it’s just a matter of issues that can get resolved with a touch of philosophy. There’s work to be done as well, but the […]
When we think of business, marketing tactics and strategy comes to mind, doesn’t it? Philosophy does exist but it may be a bit on the back burner. Yet, for us at Psychotactics, philosophy looms large. Here are just a few nuggets that you can ponder over and see how they apply to you—and how you […]
We tend to believe that we’re more overwhelmed than ever before. Yet look around you and you see people who are doing twice or thrice as much. It’s hard to admit it, but often their work is of a higher standard too. How come they’re not overwhelmed? Is it because they’re more talented, or is […]
What happens at 4 am? That’s a question I often get asked at Psychotactics, because I’ve been waking up for well over 25 years at 4 am. In this article I answer the question and you also get a bit of a peek into how the day unfolds. Let’s head into the world of the 4 am crazy […]
In 1970, two psychologists did a very interesting experiment called the “The Good Samaritan experiment”. It was meant to determine whether we’re kind under some conditions and oblivious at other times. What makes us kinder, more generous? Is there something that’s been under our nose all along that we’ve been missing? Let’s find out. Right […]
Some days you just feel fed up of your work You know you shouldn’t. You love what you do, but you can’t shake the feeling. You almost have to drag yourself to work and you don’t know how to turn the day around. That day can quickly turn into a second day. Before you know […]
What causes a mental block? Do you have a bad memory? Well, so does the memory champion of the US Memory Championships. How’s that possible you may ask? But that’s exactly the point. We have misconceptions about learning and memory that need to be wiped out and replaced with accurate representations of how our brain […]
How many books do you read in a year? Most people boast about how they read hundreds of books a year. That’s what I used to do as well. Until I found that I wasn’t really absorbing any information. So is speed reading a bad idea? Well, not entirely, but you need to know when […]