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Why Clients Buy—And Why They Don't

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The Impostor vs The Beginner Syndrome (And Why They’re Not The Same)

Author: Sean D'Souza

Impostor vs Beginner Syndrome: How To Start A Business

Do you feel like an imposter? Almost all of us feel like impostors from time to time. And we even have an official sounding name for it. But the impostor syndrome is an unfair burden to carry. What if we’re just beginners? And what do real impostors look like anyway? Right click here and ‘save […]

Filed Under: Psychological Marketing Tagged With: podcasting, Psychological Marketing, teaching

How To Create A Uniqueness That’s Difficult For Competition To Replicate

Author: Sean D'Souza

How To Create A Uniqueness That's Difficult For Competition To Replicate

Finding or creating a uniqueness is hard enough all by itself. But how can your small business create a stunning uniqueness as well as defend it mightily from your competition? Tah, dah, you bring on the power of difficulty, both for you and for them. What’s the power of difficulty? Find out in this episode […]

Filed Under: Marketing Strategy Tagged With: Create uniqueness, Psychological Marketing, uniqueness

Do We Really Need To Start With Why?

Author: Sean D'Souza

In Tokyo, under the Ginza railway station, there is a famous restaurant run by Jiro. The spotlight is obviously on Jiro, because of his Michelin-star status. Among all the restaurants in the world, few restaurants get the privilege of getting an extremely high rating in the food industry. And in this unassuming 10 seats restaurant, […]

Filed Under: Marketing Strategy Tagged With: power of why, Psychological Marketing

When To Re-Run Articles (And Salesletters) To Your Email List

Author: Sean D'Souza

Have you seen the “Daily Show” hosted by Jon Stewart. Every year, like any sensible person, Jon takes a break. But the “Daily Show” goes on. All the producers do is run some of the best of the “Daily Show” while John lounges on a beach somewhere. You too need a “beach” scenario for your […]

Filed Under: Psychological Marketing Tagged With: articles, email list, Psychological Marketing, sales letters

The Curse of Super Momentum: Why We Feel Stuck

Author: Sean D'Souza

Have you ever driven a car really fast? At some point it seems like the car is standing still. You’re doing 100mph, but it sure feels like you’re not really moving. You get this feeling on a plane as well. You’re hurtling at 500mph and you feel like it’s a terribly long flight and you’re bored, frustrated and […]

Filed Under: Human Nature, Psychological Marketing Tagged With: momentum, Psychological Marketing

Can Clients Judge You In 2 Seconds? (And How This Applies To Your Website Branding)

Author: Sean D'Souza

How long does it take for you to know if someone is a good teacher or not? Nalini Ambady, a psychologist, didn’t have that answer. So she set out to do an experiment She asked students to rate their teachers after spending a whole semester with them. But then the experiment got a bit weird. […]

Filed Under: Branding, Psychological Marketing, Website Marketing Tagged With: creating a website, Psychological Marketing, Website Marketing

How To Avoid The Clash of Testimonials and Feedback

Author: Sean D'Souza

I like tequila. And I also like lime juice. When you mix the two together, with a bit of Cointreau, you get a yummy margarita. The results aren’t quite so good when you mix up your testimonial with critical appraisal. So what is the difference between a testimonial and a critical appraisal? As you probably […]

Filed Under: Psychological Marketing Tagged With: Psychological Marketing, testimonials

How To Be A Critic

Author: Sean D'Souza

As you chomp into any dish, something happens in your brain. Your brain analyses the contents of the dish, compares it what it knows and then spits out a critique. So the dish could be too salty, too sweet—or, or, or,—it could be just right, or even better than you’ve ever tasted before. In a […]

Filed Under: Psychological Marketing Tagged With: Psychological Marketing

Why We Struggle To Get Awesome Testimonials (And How To Overcome It)

Author: Sean D'Souza

It’s not like you haven’t tried getting testimonials before. You sure have. You have at least some testimonials, but  somehow they don’t have that snap, crackle and pop! There’s a reason why testimonials fall short of the mark Mostly it has to do with the length. And yes, yes, the detail. Instead of a testimonial […]

Filed Under: Psychological Marketing, Selling, Why Clients Buy And Why They Don't Tagged With: Psychological Marketing, Selling, testimonials

How To Attract The Customers You Want

Author: Sean D'Souza

Nothing bugs you more than a painful client. A client who hassles you at every step of the way. A client who won’t pay on time. A client who takes up so much of your energy that you get drained. I used to have clients like that And then at some point I stopped getting […]

Filed Under: Internet marketing, Marketing Strategy, Psychological Marketing Tagged With: client attraction, Psychological Marketing, testimonials

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
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    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
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      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
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    • Speaker
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    • Resources
    • Cartoons
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