Luck it seems, is fickle? Or is it? How come some people are lucky (or as the case may be, unlucky) all the while. There is indeed a system and it may be off a bit, like weather forecasting, but by and large it’s quite predictable. Let’s dump the “hard, hard, hard work” mantra for […]
Human Nature: Archives—Psychotactics
Human nature hasn't changed in years. The technology may change but core human nature has not changed.
Marketing Concept and ideas on 'why we buy what we buy', 'why customers buy and why they don't', psychological marketing and more brain and psychology tools for marketing your small business.
Read about The Brain Audit by Sean D'Souza.
If you reached the top of your game, would you credit it to hard work or luck? Most of us quite easily slide into crediting our success to hard work. But what if hard work isn’t necessary? What if we’ve been slogging for no good reason at all? Let’s find out more in Episode 1 […]
Many, if not most of us, have already experienced what it seems like to be a fraud in our mind. Still we can’t seem to shake the impostor syndrome. But what if we understood how the psychology works? Find out the twin factors ramming into you and me, and how we can avoid feeling like […]
There is only an audio recording available with this podcast. Most of us have probably said something to the effect of “If it weren’t for the deadline, I’d get nothing done”. Yet, for many of us, a deadline is crushing, if not crippling. We scramble at the last minute and wish there were a […]
It’s not unusual for clients to say they’re perfectionists. This means they take more time, spend more effort and they sound like the ideal client on your course. But as perfectionists know fully well, they’re often jeopardising their own success, because all the extra work isn’t dramatically improving their work. How, then should you make […]
When we think of business, marketing tactics and strategy comes to mind, doesn’t it? Philosophy does exist but it may be a bit on the back burner. Yet, for us at Psychotactics, philosophy looms large. Here are just a few nuggets that you can ponder over and see how they apply to you—and how you […]
You know how folks are always talking about being a millionaire? Well, there’s a guaranteed way to become a millionaire It’s called walking. You have those two feet, and if you did 15,000 steps a day, you’d end up doing 5,475,000 steps a year (yes, that is indeed five million, four hundred and seventy five […]
I own a sieve. It’s called my brain. I distinctly remember listening, then reading a book and then months later I listened to it once again. And I couldn’t remember almost 90% of what I’d read and, mind you, listened to, earlier. With such a terrible memory, it does cross my mind that I should […]
Did you eat something today? Drank some sort of drink? Well, there’s a good chance you’ve been exposed to the multi-billion dollar flavour industry. Almost all the products we eat or drink have these flavours and companies spend massive amounts of money researching to make sure the get the right flavour for their product. […]
Imagine thirty thousand menacing obstacles in your path to success. You’re dehydrated. Hungry as hell. And wobbling like a drunk on too much Guinness. Your eyes hurt, your head throbs and your will is all but broken. You’re not even sure you want to go on. You feel like Frodo. As in the character Frodo, […]