I own a sieve. It’s called my brain. I distinctly remember listening, then reading a book and then months later I listened to it once again. And I couldn’t remember almost 90% of what I’d read and, mind you, listened to, earlier. With such a terrible memory, it does cross my mind that I should […]
Human Nature: Archives—Psychotactics
Human nature hasn't changed in years. The technology may change but core human nature has not changed.
Marketing Concept and ideas on 'why we buy what we buy', 'why customers buy and why they don't', psychological marketing and more brain and psychology tools for marketing your small business.
Read about The Brain Audit by Sean D'Souza.
Did you eat something today? Drank some sort of drink? Well, there’s a good chance you’ve been exposed to the multi-billion dollar flavour industry. Almost all the products we eat or drink have these flavours and companies spend massive amounts of money researching to make sure the get the right flavour for their product. […]
Imagine thirty thousand menacing obstacles in your path to success. You’re dehydrated. Hungry as hell. And wobbling like a drunk on too much Guinness. Your eyes hurt, your head throbs and your will is all but broken. You’re not even sure you want to go on. You feel like Frodo. As in the character Frodo, […]
One of the things that most people tend to do at this time of the year, is create a list for what they will do in the New Year. My wife Renuka and I do something similar in November or December. We plan the entire year as well. But we do it slightly differently. We […]
Overwhelm is like doing the dishes. If you don’t do the dishes today, you have twice as many tomorrow. And then on the third day of gorging and not cleaning, let’s not talk about it, shall we? People who don’t keep up with stuff feel the most overwhelmed You know those people, don’t you? They’re […]
Have you ever driven a car really fast? At some point it seems like the car is standing still. You’re doing 100mph, but it sure feels like you’re not really moving. You get this feeling on a plane as well. You’re hurtling at 500mph and you feel like it’s a terribly long flight and you’re bored, frustrated and […]
How do you fail at something? You simply stop. I’ve seen people who could be exceedingly good writers, artists etc. And yet they stop. Then they lose momentum. And they possibly never regain that pace and momentum again. The interesting part is that they don’t intend to stop forever They just stop for a day, […]
Have you ever seen two pianists play the same music? It’s the very same score, the very same piano, but one seems to play it better than the other. Not just a little better, but a lot better. So what makes one person’s playing so different from the other? It’s inborn talent. That’s what most […]
When I was in school, I’d often do algebra while listening to music playing in the background. And at that point, I was scoring almost perfect scores on my algebra tests and exams. In effect, I was multitasking. So then, is multitasking good for you? Well, it depends… When most of us talk about multitasking, […]
There are two ways to eat a cake. You can eat it in small pieces. Or gobble the whole thing down. Most of us would like to gobble, whether it comes to cake or learning And like cake, learning needs to be tackled in small portions. Small portions not only help you learn, but help […]