Imagine you had thirty-three seconds to pick up a glass of water, take it across the room, and throw the water down the sink. Could you do it? Sure. And you wouldn’t need more than ten seconds to do the task, especially if the sink isn’t very far away. Now give that very same task […]
Human Nature: Archives—Psychotactics
Human nature hasn't changed in years. The technology may change but core human nature has not changed.
Marketing Concept and ideas on 'why we buy what we buy', 'why customers buy and why they don't', psychological marketing and more brain and psychology tools for marketing your small business.
Read about The Brain Audit by Sean D'Souza.
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In ten minutes (or less) you’ll learn how to systematically build a headline that works. You will find it at the end of every article.
You know how people say: When I have time, I’m going to write a book. People make statements like that all the time. As if one magical block of time is going to show up one day. And so, they wait for this mystical moment. And as you’d expect, it never shows up. So they […]
If you were to look at Picasso’s work, you could spot it anywhere. If you were to listen to Sting’s music, you’d know it was Sting. If you were to read Dan Brown’s book, you’d know it was Dan. So how come these folks have a style, and you don’t? You know you don’t have […]
If you go to any school, in any country, you’ll find one thing consistently That if you ask the kids in the class if they can draw, then almost 100% of the kids put their hands up. What’s also interesting is that all the kids in the class are equally good (or equally bad, as […]
My niece Keira was just two when I started teaching her the little Spanish I knew. And one of the words I taught her was ‘zapatos’ (pron: sah-pah-tohs). Of course, Keira has a mind of her own. I kept saying ‘zapatos’, and Keira kept insisting they were ‘shoes’. After a while I gave up, but […]
Ronald was a good friend of mine. And Anita was his girlfriend. Well, not any longer. She was now his ex-girlfriend. They’d split up. And I got asked for my feedback: “So, what did you think of her, anyway?” Well, I told him what I thought about her. Did you ever get the feeling of […]
That may seem to you, to be the silliest headline ever. Why would you need to learn how to make mistakes? You’re already a pro at making mistakes. You don’t need a how-to article to tell you how to make mistakes, right? But bear with me as we explore why mistake making is a science. […]
I noticed something very unusual when I went for my 7 km walk. I noticed that as I passed the liquor store, my brain would start to wander. And it wasn’t the liquor. It was just the point in my walk. You see I’d pass the liquor store at about 40 minutes into my walk. […]
We have the curse of knowledge. We all do. We know what we know, and we know it so well, that we assume that everyone else knows it just as we do. So for instance, I understand a concept like ‘uniqueness’ and it’s almost second nature for me, so it’s normal for me to assume […]
There are two ways to learn something You learn it. OR you unlearn and then learn. As you’d have worked out, the second way is a lot harder. To learn means to have little or no fear To unlearn means to erase the fear, and then put in confidence. This requires twice the effort and […]