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Three Core Elements of Storytelling (And Why You Need To Write Stories Right Away)

Author: Sean D'Souza

Three Core Elements of Storytelling (And Why You Need To Write Stories Right Away)

Think of a story. Any story. Maybe just Cinderella, for instance. What does it bring up right away to your mind? 1) Sequence 2) Suspense and 3) The roller coaster Stories are like magic lamps. They have a sequence, there’s suspense and sure to be a roller coaster. So if we examine Cinderella’s story we […]

Filed Under: Article Writing Tagged With: story telling, storytelling, write articles

Startup Stories: The Untold Backstory of Psychotactics Online Courses and Products

Author: Sean D'Souza

The Early Years-Psychotactics-Moving to New Zealand

Why Backstories? Whenever you hear the startup stories of products and services, it’s always a sugar-coated, goody gum drop story. You rarely get to hear the not-so-great side of things, the mistakes, the second-guessing. In this series, you get to hear what’s happening behind the stage. How—and why—we started the article writing course; how we […]

Filed Under: Courses Tagged With: startup stories, storytelling

StoryTelling Series: Why StoryTelling Loses Intensity Without A Catalyst—And How To Use The Catalyst To Maximum Effect

Author: Sean D'Souza

The Early Years-Psychotactics-Moving to New Zealand

Storytelling struggles without a catalyst Yet a catalyst doesn’t have to be in your face. It can be quiet, almost introspective. So how do you create powerful catalysts for your stories? And then, once you have the catalyst in place, how do you connect the story back to your article, podcast or presentation? In this […]

Filed Under: Article Writing Tagged With: how to tell stories, save save story telling, storytelling

Psychotactics Stories: Why we stopped the profitable Protege Program

Author: Sean D'Souza

The Early Years-Psychotactics-Moving to New Zealand

Imagine you had a program that generated over $150,000 a year Let’s also imagine that this program always had a waiting list and that clients loved it. Would you stop the program, or let it run? In 2006, we started the Protege Program and by 2009, it came to an abrupt halt. But was it […]

Filed Under: Marketing Strategy Tagged With: psychotactics story, storytelling, workshop stories

India Travel Stories: The Cheese Story

Author: Sean D'Souza

India Travel Stories: The Cheese Story

The Cheese story Would cheese be mistaken for explosive at an airport? As we were headed to India, Renuka asked my mother what she’d like from New Zealand. “Cheese. New Zealand cheese, would be nice,” said my mother. And so it began, the story of the cheese. As we flew through from Auckland to Singapore, […]

Filed Under: Human Nature Tagged With: india travel stories, storytelling

Three Heartwarming Travel Stories Just For You (About India)

Author: Sean D'Souza

Travel Stories: Three Heartwarming Stories From Our Travel to India

Travel can be good, bad or even ugly. But in our travels through India in Feb 2020, we ran into a sense of warmth that needs to be shared. Get yourself a coffee or tea as you settle in for some really heartwarming travel stories. Right click to save this episode. Is it possible to […]

Filed Under: Human Nature Tagged With: business stories, storytelling, travel stories

Startup Stories: Why We Do What We Do At Psychotactics

Author: Sean D'Souza

Start-Up Stories: Why We Do What We Do At Psychotactics

Starting up our Business This is the second part in the two-part series of “how all these traditions started”. What was the trigger for the Three-Month Vacation? Why do we have workshops at random locations? Right click to save this episode. Next:  Travel Stories About India.

Filed Under: Psychological Marketing Tagged With: startup stories, storytelling

Startup Stories: Why We Do What We Do At Psychotactics

Author: Sean D'Souza

Start Up Stories: Why We Do What We Do At Psychotactics

Startup Stories: In this two-part series, you will hear about: How the gold star shows up in Psychotactics courses? How we started sending chocolate across the world? Right click to save this episode. Next: Startup Stories: Why We Do What We Do At Psychotactics: Part 2

Filed Under: Psychological Marketing Tagged With: startup stories, storytelling

Three Disaster Stories (And How We Recovered and Soldiered On)

Author: Sean D'Souza

The Early Years-Psychotactics-Moving to New Zealand

It’s super-easy to tell stories of success and how everything went from good to great But what about the events when you had to eat humble pie? Or the times when you were scared out of your mind? Here are three stories which by some coincidence involve presentations. Nonetheless, there’s a solid lesson behind each […]

Filed Under: Learning Tagged With: business disaster stories, storytelling

Stories Of Failure (Filos Moments)

Author: Sean D'Souza

Stories of Small Business Failure

Note: This is an automated transcript of the podcast. Therefore you might find few errors in it. You know how you’re told to make lemonade when life hands you lemons? Well, what do you do with overripe bananas? You make Filos! This episode is about the times when we should have given up because the […]

Filed Under: Psychological Marketing Tagged With: business stories, storytelling

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What Bugs Me small business marketing bugs

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The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes