Why Backstories? Whenever you hear the startup stories of products and services, it’s always a sugar-coated, goody gum drop story. You rarely get to hear the not-so-great side of things, the mistakes, the second-guessing. In this series, you get to hear what’s happening behind the stage. How—and why—we started the article writing course; how we […]
How To Create And Sell An Online Course Successfully: The Psychotactics Way
Is branding important for a small business? How do you build a small business brand?
As a small business owner, you often wonder if branding is essential. Do you brand your business,or your product or service? To create a successful brand, you need the elements of positioning and uniqueness.
Is there a way to create a unique brand identity?
In this section, we look at the psychology of branding and how you can use it to create your unique position in the marketplace.
You will learn about:
- How do you amplify your branding
- What is Santa's Marketing strategy (and how you can apply it to your business)
- How to choose the right colour for your brand
- The Mona Lisa branding strategy
- The power of uniqueness in branding your product.
Look at the list of articles below, pick the one that gets your attention and start reading. I would recommend you start with—How To Amplify Your Branding With A Signature Story.
P.S. Don't forget to download your copy of the headline report.
In ten minutes (or less) you’ll learn how to systematically build a headline that works. You will find it at the end of every article.
P.P.S. Oh and before I go—If you haven't yet subscribed:
Here are the links to get all the Psychotactics articles, goodies and podcasts automatically.
iTunes | Android | E-mail | RSS | Spotify | Google Podcast |
How do you successfully complete an online course? How do you finish a course or a book? When we start on a course, we all expect we’ll get to the end. Yet time after time, we seem to abandon the course quite early. Part of the reason may be that the content is boring or […]
Why would clients be uncomfortable on Zoom? They’re your clients after all. Yet, time and time again we notice a reluctance on the part of the client. They turn off their video, and it’s possible they don’t have a photo either. They don’t ask questions, despite you trying your best to get them to pitch […]
Which do you think is superior? Group or one-on-one consulting? Most people aren’t likely to pick group consulting. It seems like the benefits of one on one consulting far exceed that of a group. And despite our bias for one-on-one consulting, greater learning and implementation is done with groups. Plus as a trainer, you earn […]
What makes some courses vastly better than others? The answer lies not in the content, or the instruction, but rather in the set up. But why is setup so crucial? Setup becomes vital because it gets rid of clients that don’t follow instructions and gives you the cream of the crop. You get clients that […]
There are three core reasons clients drop out of your course In an interview with Tim Ferris, marketer, Seth Godin says that 97% clients drop out from his online courses. And under good conditions, 80% drop out. Yet there’s are three core reasons why clients drop out and unless you tackle those issues, it’s impossible […]
Do you remember trying to learn a new language? The word “trying” is important, because most of us never do get fluency in a language. And yet, there was one teacher who promised like what seemed impossible. He promised to teach the guts of a language in an incredibly short time. “10 hours, you can […]
Whether you conduct online courses or workshops, there’s something we fail to consider. It’s called the Safe Zone. If we just want to play Internet guru, we don’t care if the clients can actually implement the information or not. But if we’re keen to be real teachers, it’s the ONLY thing we care about. Find […]
Notice how you brush your teeth with toothpaste every morning? Doesn’t that seem like the most natural thing in the world to do? Well, not really. Until about the 1900’s, few, if any people brushed their teeth with anything that anything that even closely resembled toothpaste. In fact, statistics in the United States showed that […]