I remember sitting in a queue at JFK airport in New York waiting to take off As I sat in the plane, I could see our plane stuck behind about six or eight other planes. They were all waiting to take off. And as we waited the weather conditions changed, causing the planes to keep […]
Human Nature: Archives—Psychotactics
Human nature hasn't changed in years. The technology may change but core human nature has not changed.
Marketing Concept and ideas on 'why we buy what we buy', 'why customers buy and why they don't', psychological marketing and more brain and psychology tools for marketing your small business.
Read about The Brain Audit by Sean D'Souza.
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In ten minutes (or less) you’ll learn how to systematically build a headline that works. You will find it at the end of every article.
Do you remember what you’ve learned? Or are you a Sponge Bob? Soak a sponge with water. It will absorb all the water willingly. And as you pick it up, the soaked sponge will drip. A good chunk of the water will drippity-drip all over you if you’re not careful. But let’s say you are […]
Two people There are two kinds of people on the planet. Those who make excuses. And those who don’t. The ones who make excuses don’t start that way No one is ‘born talented’ at making excuses. But over the years they learn to get out of things. They learn how to blame the weather, their […]
Are too! Are not! Are too! Are not! Are too! You’ve played this game as a child. And no matter which side you were on, you simply stuck to your position, without budging an inch. So how do you win the battle of perception? You do what Grizz Wylie does. Grizz, a well-known coach for […]
Imagine I asked you a question. A simple question where you could choose the answer. And if you chose the right answer, you’d end up with about $20,000 more per annum (theoretically, of course) Imagine that. You’d have twenty thousand more buckeroos in the bank. But instead–strangely–you’ll choose to forfeit the $20,000. How could this […]
I remember sitting in a queue at JFK airport in New York waiting to take off. As I sat in the plane, I could see our plane stuck behind about six or eight other planes. They were all waiting to take off. And as we waited the weather conditions changed, causing the planes to keep […]
Have you ever wondered how you acquire skills? Have you ever wondered how some people seem to learn better than others? Well, so did a researcher Pascual-Leone. Way back in the early 1990s, he did a series of experiments that taught us how we learn skills. And Pascual-Leone didn’t just theorise. Instead he used high […]
Once upon a time there was a little tree. He sat in the soil and danced in the wind. And he looked around and saw the other trees. “Man, they sure look taller than me,” said the little tree. “Probably it’s the soil,” he mumbled. So he lifted up his roots and moved over to […]
Have you heard of Gottman? Gottman, as in John Gottman. What if I told you he was the is the co-founder and co-director of the Gottman Institute? Nope, doesn’t ring a bell? Well that’s interesting, because Gottman’s research is all about ringing bells. Or intuition, as we call it. And Gottman is a good example […]
Listen to yourself as you’re speaking. You’ll invariably find yourself saying the word “but” several times a day. You’ll use the word to nullify what you just said, as in: You did a great job, but… Or you’ll use the word to defend your actions, as in: I would have done that, but… My niece […]