When it comes to audience building online, we tend to fall for the hype. It’s all about “get a thousand clients” or “make thousands of dollars”. If you’ve already been down that path you know that all of those methods fail spectacularly in building your audience. You have to ask yourself: what works? Or rather, […]
How To Get Clients To Keep Coming Back: The Power of Consumption
How do you keep customers coming back again? How do I get recurring clients? Is there a strategy or system to get customers coming back to your business?
When you are starting in business, you only want to attract clients. But very quickly you realise that you don't want to keep trying to get new customers.
At Psychotactics, we have customers who have bought every single product that we sell. They keep coming back. They even tell us what product we should create for them.
In this section, you will find out:
- How to design your marketing business plan to get, keep and grow clients.
- The marketing systems and techniques that you can use to grow your business.
It's time for you to realise that just because some crazy marketer is constantly growing, constantly telling you to hustle, hustle, hustle, that you don't have to be like them.
Look at the list of articles below, pick the one that gets your attention and start reading. Every article gives you one actionable strategy that you can add to your business plan.
P.S. Don't forget to download your copy of the headline report.
In ten minutes (or less) you’ll learn how to systematically build a headline that works. You will find it at the end of every article.
P.P.S. Oh and before I go—If you haven't yet subscribed:
Here are the links to get all the Psychotactics articles, goodies and podcasts automatically.
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The first time I converted prospects to clients, I had no clue what I was doing. I decided to give a one-hour speech and managed to get about 20 people into the room. At the end of the hour, my goal was to sign up at least a few of those people to come to […]
I remember how I always groaned when my father started to tell his story of “how he drew a kingfisher”, when he was just a boy in school. I loved the story, but I’d heard it so many times, that the thought of escape always crossed my mind when he’d start up that story. The […]
How do you fail at something? You simply stop. I’ve seen people who could be exceedingly good writers, artists etc. And yet they stop. Then they lose momentum. And they possibly never regain that pace and momentum again. The interesting part is that they don’t intend to stop forever They just stop for a day, […]
When I was in school, I wanted to learn the guitar. But Mr.Henderson wasn’t having any of that. He wanted me to learn to read music. He wanted me to pass the Trinity School of music exam. And I didn’t learn the guitar. Then I moved on to university, and I ran into this guitar […]
A testimonial can go wrong. Horribly wrong. And it doesn’t take much for it to go off track. All it takes is using the wrong words. If you use the wrong words, the customer is confused. And the testimonial goes over the hill, down the ravine and smashes into a million teeny-tiny fragments. No, we […]
I didn’t give up video. I just got busy. You know how it is, right? You want to do something and then you make this grand list. Then you do a bit of it. And you do some more. And some more. And you get results. And then you do a spectacularly stupid thing. You […]
Does your marketing campaign tend to go suddenly quiet? The phone should be ringing off the hook, your web server should be crashing with the number of orders, yet all you hear is the sound of silence. One psychological factor could throw your entire marketing campaign out of whack. What is that factor? And how […]
Do you remember what you’ve learned? Or are you a Sponge Bob? Soak a sponge with water. It will absorb all the water willingly. And as you pick it up, the soaked sponge will drip. A good chunk of the water will drippity-drip all over you if you’re not careful. But let’s say you are […]
Choice is a good thing Yes, but too much choice is a bad thing. It confuses customers and causes them to abandon whatever it is you’re selling. So what if you have many products or services to sell to your customers? What should you do? You should use the Two-Options Sale Strategy in your email […]