The first time I converted prospects to clients, I had no clue what I was doing. I decided to give a one-hour speech and managed to get about 20 people into the room. At the end of the hour, my goal was to sign up at least a few of those people to come to […]
Consumption Archives: Psychotactics
When you are starting in business you only want to attract clients. Find out how to design your marketing business plan to get, keep and grow clients. Every small business needs these ideas, strategies and tactics to run their business.
Warm regards
Sean D'Souza
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Writing Salesletters or Articles? How to Ditch The “Tired” Analogy
I remember how I always groaned when my father started to tell his story of “how he drew a kingfisher”, when he was just a boy in school. I loved the story, but I’d heard it so many times, that the thought of escape always crossed my mind when he’d start up that story. The […]
The Best Way To Fail, Is To Stop
How do you fail at something? You simply stop. I’ve seen people who could be exceedingly good writers, artists etc. And yet they stop. Then they lose momentum. And they possibly never regain that pace and momentum again. The interesting part is that they don’t intend to stop forever They just stop for a day, […]
How To Prevent Dropouts In Courses (With Monkeys And Dinosaurs)
When I was in school, I wanted to learn the guitar. But Mr.Henderson wasn’t having any of that. He wanted me to learn to read music. He wanted me to pass the Trinity School of music exam. And I didn’t learn the guitar. Then I moved on to university, and I ran into this guitar […]
Why Driving Home the “BEFORE and AFTER” Scenario Is Critical To Get Superb Testimonials
A testimonial can go wrong. Horribly wrong. And it doesn’t take much for it to go off track. All it takes is using the wrong words. If you use the wrong words, the customer is confused. And the testimonial goes over the hill, down the ravine and smashes into a million teeny-tiny fragments. No, we […]
Announcing: Membership Site Strategy Book (Yes, you can buy it today at a special early bird rate)
I started writing this book around August 2009. Now it’s 2013. And it’s the story of 5000bc. A membership site that hasn’t lasted just one, or two years but will be around–and thriving for 10 whole years. Introducing “Be Kind, Be Helpful or Begone”- A book on how to create a thriving, helpful community online. […]
The Magic of Vanishing Reports (And How It Increases Consumption on Membership Sites)
Around 1970 or so, a guy called Bill Gaines did something pretty interesting. You see, Bill Gaines was the publisher of the famous comic known, weirdly, as ‘Mad Magazine.’ And he’d put in a whole bunch of gags and cartoons in the magazine itself. Then, several months later, he’d take that content and mix a […]
Why I Gave Up Video (And Why I’m Back)
I didn’t give up video. I just got busy. You know how it is, right? You want to do something and then you make this grand list. Then you do a bit of it. And you do some more. And some more. And you get results. And then you do a spectacularly stupid thing. You […]
How The Identity Factor Affects Memberships
$250 vs. $250 So a client has two sets of $250. One says $250. The other says $250. Do they look exactly the same to you? They do, don’t they? But how the client spends the $250 on your business is what’s crucial. If they spend one type of $250, they may consume a bit […]
The Customer Stampede: How can you harness it?
Does your marketing campaign tend to go suddenly quiet? The phone should be ringing off the hook, your web server should be crashing with the number of orders, yet all you hear is the sound of silence. One psychological factor could throw your entire marketing campaign out of whack. What is that factor? And how […]
