The first time I converted prospects to clients, I had no clue what I was doing. I decided to give a one-hour speech and managed to get about 20 people into the room. At the end of the hour, my goal was to sign up at least a few of those people to come to […]
Consumption Archives: Psychotactics
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I remember how I always groaned when my father started to tell his story of “how he drew a kingfisher”, when he was just a boy in school. I loved the story, but I’d heard it so many times, that the thought of escape always crossed my mind when he’d start up that story. The […]
Some days I will put on my iPod, I turn on and let it choose a set of songs for me. By the time it’s playing its third Sting song, I decide—yup, let’s just turn off the random selection, and let me listen to the entire Sting series of albums. On other days, I will go right […]
How do you fail at something? You simply stop. I’ve seen people who could be exceedingly good writers, artists etc. And yet they stop. Then they lose momentum. And they possibly never regain that pace and momentum again. The interesting part is that they don’t intend to stop forever They just stop for a day, […]
Have you heard about a program called InDesign? Well, if you haven’t, it’s a program I use to create amazing-looking e-books. Then one day, someone asked me to show them how to create e-books similar to what I was doing. Could I, she asked, create a video-based product that would teach her the precise steps […]
When I was in school, I wanted to learn the guitar. But Mr.Henderson wasn’t having any of that. He wanted me to learn to read music. He wanted me to pass the Trinity School of music exam. And I didn’t learn the guitar. Then I moved on to university, and I ran into this guitar […]
A testimonial can go wrong. Horribly wrong. And it doesn’t take much for it to go off track. All it takes is using the wrong words. If you use the wrong words, the customer is confused. And the testimonial goes over the hill, down the ravine and smashes into a million teeny-tiny fragments. No, we […]
I started writing this book around August 2009. Now it’s 2013. And it’s the story of 5000bc. A membership site that hasn’t lasted just one, or two years but will be around–and thriving for 10 whole years. Introducing “Be Kind, Be Helpful or Begone”- A book on how to create a thriving, helpful community online. […]
Around 1970 or so, a guy called Bill Gaines did something pretty interesting. You see, Bill Gaines was the publisher of the famous comic known, weirdly, as ‘Mad Magazine.’ And he’d put in a whole bunch of gags and cartoons in the magazine itself. Then, several months later, he’d take that content and mix a […]
I didn’t give up video. I just got busy. You know how it is, right? You want to do something and then you make this grand list. Then you do a bit of it. And you do some more. And some more. And you get results. And then you do a spectacularly stupid thing. You […]