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Why Clients Buy—And Why They Don't

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How To Get Clients To Return Repeatedly

Author: Sean D'Souza

How to Get Clients To Return To An Offline Event

How do you get clients to return? One of the most underrated tactics is often right under your nose. Yet most people having events don’t realise the mistake they’re making and have to work a lot harder to get clients to come back. In this episode we look at what every business should do: not […]

Filed Under: Marketing Strategy Tagged With: Brain Audit, get clients, testimonials

How To Get Better, Higher-Paying Clients With Testimonials

Author: Sean D'Souza

The Early Years-Psychotactics-Moving to New Zealand

How do you avoid losers as clients? How do you completely sidestep the clients that don’t pay, cause trouble and push you around? Surprisingly, the answer lies in testimonials. There are elements of testimonials that cause clients of a certain kind to get attracted to you. So how do you harness that latent power of […]

Filed Under: Marketing Strategy Tagged With: higher paying clients, testimonials

Sidestepping: Why Testimonials That Stay On Point May Be Boring

Author: Sean D'Souza

  When you think about testimonials about a product or service, you think the client should talk about the product or service, right? Wrong—well, not entirely wrong, but not quite entirely right either. When a client reads a testimonial, sure they want to know about your product or service. But they also want to know […]

Filed Under: Psychological Marketing Tagged With: product testimonials, testimonials

Why “Testimonials” Play The Supporting Actor Instead of the Lead Roles

Author: Sean D'Souza

In every movie, there’s the lead role and the supporting actor The lead, as you’d expect, gets the chunkier parts to play in the movie. And the supporting actor, well, supports that lead role. This same scenario plays itself out when it comes to testimonials. With one minor difference: testimonials play both the lead role and the supporting […]

Filed Under: Copywriting Tagged With: Copywriting, testimonials

Why Driving Home the “BEFORE and AFTER” Scenario Is Critical To Get Superb Testimonials

Author: Sean D'Souza

A testimonial can go wrong. Horribly wrong. And it doesn’t take much for it to go off track. All it takes is using the wrong words. If you use the wrong words, the customer is confused. And the testimonial goes over the hill, down the ravine and smashes into a million teeny-tiny fragments. No, we […]

Filed Under: Consumption, Selling Tagged With: sales page conversion, testimonials

How To Avoid The Clash of Testimonials and Feedback

Author: Sean D'Souza

I like tequila. And I also like lime juice. When you mix the two together, with a bit of Cointreau, you get a yummy margarita. The results aren’t quite so good when you mix up your testimonial with critical appraisal. So what is the difference between a testimonial and a critical appraisal? As you probably […]

Filed Under: Psychological Marketing Tagged With: Psychological Marketing, testimonials

Why We Struggle To Get Awesome Testimonials (And How To Overcome It)

Author: Sean D'Souza

It’s not like you haven’t tried getting testimonials before. You sure have. You have at least some testimonials, but  somehow they don’t have that snap, crackle and pop! There’s a reason why testimonials fall short of the mark Mostly it has to do with the length. And yes, yes, the detail. Instead of a testimonial […]

Filed Under: Psychological Marketing, Selling, Why Clients Buy And Why They Don't Tagged With: Psychological Marketing, Selling, testimonials

How To Attract The Customers You Want

Author: Sean D'Souza

Nothing bugs you more than a painful client. A client who hassles you at every step of the way. A client who won’t pay on time. A client who takes up so much of your energy that you get drained. I used to have clients like that And then at some point I stopped getting […]

Filed Under: Internet marketing, Marketing Strategy, Psychological Marketing Tagged With: client attraction, Psychological Marketing, testimonials

What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes