On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable, and both – as young college graduates are – were filled with ambitious dreams for the future. Recently, these […]
Why People Don't Buy - Archives
Why Customers Buy (And Why They Don't).
What every small business owner needs to know about marketing. Tactics, ideas and strategies for the small business marketeer.
- Why Did You Buy? A Deceivingly Important Question To Ask Clients
- Free from Psychotactics: The $2500 Brain Alchemy Marketing Strategy Workshop
- How to get FREE: Two Brain Audit Audio Files
P.S. Don't forget to download your copy of the headline report.
In ten minutes (or less) you’ll learn how to systematically build a headline that works. You will find it at the end of every article.
If you’ve ever wondered what it must be like to attend The Brain Audit Workshop, wonder no more. Because finally (yes, finally) here’s The Brain Audit Kit–a compilation of goodies that includes a complete workshop, ebook, epub (yes, you can read it on your smart devices) and a bit more. If you’ve never […]
It’s not like you haven’t tried getting testimonials before. You sure have. You have at least some testimonials, but somehow they don’t have that snap, crackle and pop! There’s a reason why testimonials fall short of the mark Mostly it has to do with the length. And yes, yes, the detail. Instead of a testimonial […]
Last week you got a chunky 30-page excerpt of The Brain Audit. This week you can get two short five-minute audio files. These short audios will teach you two very important lessons which you can implement straight away. What you will learn: 1) What is the difference between ‘The Solution’ and ‘Your Solution’ ? 2) […]
You must be a bit of an email-aholic to check email on Christmas day. 🙂 (Yes, yes, I know everyone doesn’t celebrate Christmas). Anyway, there’s no reason why you can’t have some ho, ho, ho cheer! It’s a special Christmas day offer for the Brain Audit If you buy the Brain Audit Premium on the […]
If you didn’t get/or read this post three days ago, here’s an important reminder. When you buy the Premium Brain Audit on the 12th, 13th, 14th or 15th July 2011, you’ll also get a bonus set of Goodies on ‘How To Create Headlines: Part 1 + Part 2 (worth $158) absolutely free. *If you’ve wondered […]
Every four years at Psychotactics, we do something really interesting. We have a party. And we roll it up in a workshop. And we do it at a price so low, that it’s almost too hard to believe. And this year, we’re headed to Vancouver and Washington DC in September. The last time we had […]
Nothing bugs you more than a painful client. A client who hassles you at every step of the way. A client who won’t pay on time. A client who takes up so much of your energy that you get drained. I used to have clients like that And then at some point I stopped getting […]
Let’s imagine you and I are meeting in Donostia-San Sebastián in the north of Spain for dinner. And we’re going to have dinner in the old town. What are we going to have for dinner? I know. We’ll have some beer, los pintxos, some icecream, and a cafe cortado. And guess what? We’ll get the […]
Imagine you went out to dinner. And the wine was just superb; the bread roll with the exact crunch molecules and texture; and the service so impeccable and knowledgeable that you can’t remember when you had service so good. Oh and yeah, the fish you ordered for the main was a bit too salty. What […]