How do you gain momentum? What does momentum mean in business? When someone asks you what you do, what do you say? People tend to give a top-level answer. They say, “I’m a lawyer, a real estate agent, a fitness trainer”. And while that information is descriptive, it’s also extremely vague. It doesn’t necessarily get […]
Why Customers Buy From You And Why They Don't: Articles
Why do customers buy? What stops them from buying? Can we sell without being pushy?
The Brain Audit teaches you 'Why Customer Buy'. But more importantly—'Why They Don't Buy'. It shows you how to "sell without selling".
In the articles below, you will learn about:
- Why Clients Don't Buy
- The Biggest Reason Why Your Website Content Drives Customers Away
- Why Did Your Client Buy From You
- How To Avoid Hype And Still Get Clients
- How to get testimonials for every product
Look at the list of articles below, pick the one that gets your attention and start reading. Every article gives you one actionable strategy that you can implement today.
P.S. Don't forget to download your copy of the headline report.
In ten minutes (or less) you’ll learn how to systematically build a headline that works. You will find it at the end of every article.
P.P.S. Oh and before I go—If you haven't yet subscribed:
Here are the links to get all the Psychotactics articles, goodies and podcasts automatically.
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After attending or listening to The Brain Audit Sessions, I would love to hear from you. Can you post your questions and what you have learned below? Warm regardsSean D’Souza P.S. Here is the link for more details on: The Brain Audit seven-part webinar series that shows you why clients buy and why they don’t.________________________________________
Hype works exceedingly well, even when the client knows they’re being duped a bit But what if you can’t stand hype? Does that mean you roll over and play dead? Here’s how you can avoid hype completely, if you wish to do so. And if the hype is so great, that it can’t be ignored, […]
If you were to boil down marketing to a single word, it would be “risk”. When a client is ready to buy they still hesitate. Even when there’s a sense of urgency on their part, they still go through a series of steps before they come to a decision. What are those steps? Why do […]
Whenever we sell a product or service, we forget an important question. The question: Why did you buy? So why is this question so very important? Why we buy is important for several reasons: 1) It validates the purchase decision 2) It gives you an understanding into the trigger 3) You can manage expectations better […]
On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable, and both – as young college graduates are – were filled with ambitious dreams for the future. Recently, these […]
If you’ve ever wondered what it must be like to attend The Brain Audit Workshop, wonder no more. Because finally (yes, finally) here’s The Brain Audit Kit– a complete workshop, ebook, epub (yes, you can read it on your smart devices) and a bit more. If you’ve never read The Brain Audit before, you’ll need […]
It’s not like you haven’t tried getting testimonials before. You sure have. You have at least some testimonials, but somehow they don’t have that snap, crackle and pop! There’s a reason why testimonials fall short of the mark Mostly it has to do with the length. And yes, yes, the detail. Instead of a testimonial […]
Nothing bugs you more than a painful client. A client who hassles you at every step of the way. A client who won’t pay on time. A client who takes up so much of your energy that you get drained. I used to have clients like that And then at some point I stopped getting […]
Let’s imagine you and I are meeting in Donostia-San Sebastián in the north of Spain for dinner. And we’re going to have dinner in the old town. What are we going to have for dinner? I know. We’ll have some beer, los pintxos, some icecream, and a cafe cortado. And guess what? We’ll get the […]