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Why Clients Buy—And Why They Don't

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The Brain Audit 7-Part Series Questions

Author: Sean D'Souza

After attending The Brain Audit Sessions, you can post your questions below and I will answer. Warm regardsSean D’Souza P.S. Here is the link for more details on: The Brain Audit seven-part webinar series that shows you why clients buy and why they don’t.________________________________________

Filed Under: Why Clients Buy And Why They Don't Tagged With: Brain Audit

How To Use Contrast To Prevent Headlines From Going Flat (And Other Headline Tips)

Author: Sean D'Souza

How to use contrast to prevent headlines from going flat (and other headline tips)

How do you write headlines that work? If you’ve ever wondered if your headline is lacking some oomph, it might be because of an incredibly simple omission. It’s the lack of contrast. Contrast works in real life with colours, textures or flavours. Not surprisingly, it works with headlines too. Right click here and ‘save as’ […]

Filed Under: Article Writing Tagged With: Brain Audit, headline writing, how to write headlines

Why Random Learning Is Superior (And Other Weird Learning Methods)

Author: Sean D'Souza

Why Random Learning Is Superior (And Other Weird Learning Methods)

We tend to learn in sequence. Chapter one, two and three. But what if we broke the sequence? Would that enhance our learning? In this rather sequential piece, you learn how I tend to break quite a few rules to get the results I want, and you’ll find it works very well for you too. […]

Filed Under: Learning Tagged With: accelerated learning, Articel writing course, Brain Audit

Why The Top-Half Of The Sales Page Goes Wrong (And How To Fix It)

Author: Sean D'Souza

Why The Top-Half of the Sales Page Goes Wrong (And How to Fix It)

Why are some sales pages so confusing? Is it because of the message or rather because there are way too many messages hitting you all at once? A sales page needs a powerful message to get the client not just interested, but to keep reading. And yet sales pages often miss that goal. But there’s […]

Filed Under: Copywriting Tagged With: Brain Audit, create sales pages, sales page conversion

How To Avoid Time Overruns When Making A Presentation

Author: Sean D'Souza

How to design a presentation—Three Element

How to avoid embarrassing time overruns when making presentations? Timing your presentations are crucial yet all the practice in the world may not help if there’s an external issue. An emcee may cause confusion, the sound system might cause delays. And all of these unexpected issues eat up into your time. But some presenters keep […]

Filed Under: Training Tagged With: black belt presentations, Brain Audit, powerful presentation techniques

Stories Of Failure (Filos Moments)

Author: Sean D'Souza

Stories of Small Business Failure

Note: This is an automated transcript of the podcast. Therefore you might find few errors in it. You know how you’re told to make lemonade when life hands you lemons? Well, what do you do with overripe bananas? You make Filos! This episode is about the times when we should have given up because the […]

Filed Under: Psychological Marketing Tagged With: 5000bc, Brain Audit, Copywriting

Coaching Series : 3/3 – Why Clients Nod But Don’t Call

Author: Sean D'Souza

Coaching Series : 3/3 - Why Clients Nod But Don't Call

One of biggest problems with any sort of prospecting is the dead silence right after clients love what you’ve said or done. You’d think they’d call immediately, but there’s not a peep out of them. Is there some flaw in the system? And how can you overcome this obvious glitch? Right click here and ‘save […]

Filed Under: Training Tagged With: Brain Audit, coaching business, Niche Marketing

Coaching Series 1/3: How to Start Up with a Great Niche

Author: Sean D'Souza

How to find a profitable niche as a coach

The toughest part of coaching isn’t necessarily coaching itself. Instead, it’s the niche, isn’t it? How do you go looking for the right niche? And how do you know when you’ve found one that’s rewarding as well as profitable? We go back in time with the British Cycling Team and what turned them into champions, […]

Filed Under: Training Tagged With: Brain Audit, coaching business, start a business

How to Ramp Up Curiosity (Even When Using a Controversial Topic)

Author: Sean D'Souza

How to Ramp Up Curiosity (Even When Using a Controversial Topic)

Most of us avoid controversy because it brings up too much pushback. But what if you were able to get your very controversial topic across and delight your clients? Let’s find out how to ramp up that curiosity and controversy-level without alienating your clients. Right click here and ‘save as’ to download this episode to […]

Filed Under: Article Writing Tagged With: Brain Audit, marketing small business, small business ideas

Why Clients Shy Away From Giving Feedback Despite Liking Your Products and Services

Author: Sean D'Souza

Why Clients Shy Away From Giving Feedback Despite Liking Your Products and Services

When a client buys your product or service, they obviously like it at some level, right? So why is it so very hard to get feedback? The answer may not lie in the act of feedback itself, but instead in trust factors, formats and follow up .Find out how the simple act of feedback is […]

Filed Under: Marketing Strategy Tagged With: Brain Audit, client feedback secrets, human behaviour, small business marketing strategies

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What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes