Well, not quite 16 years. 16 years, one month and a few days. But 16 years ago, this is approximately how it all started. I gave a presentation. I was asked for notes. I didn’t have notes. I wrote a document. Whether this was the exact document, I’m not sure. But it’s close enough. This […]
Six Questions To Get Outstanding Testimonials
(This is an excerpt from The Brain Audit) The Brain Audit—Bag 5: The Testimonials You’ve seen résumés haven’t you? And what’s common with all the résumés on the planet? Yup, they’re all created to make the candidate look wonderful. Yet what’s the first thing a company does when you present them with a résumé? They […]
Why Clients Don’t Buy (Understanding The Elements of Risk): Episode 81
If you were to boil down marketing to a single word, it would be “risk”. When a client is ready to buy they still hesitate. Even when there’s a sense of urgency on their part, they still go through a series of steps before they come to a decision. What are those steps? Why do […]
Announcing: How to Sell Without Selling (Special Offer)
Marketing provides thousands of ways to get and keep customer’s attention… But you don’t want thousands of ways. You just want a simple system that’s effective. A system that has been tested for over 12 years and got results. And most importantly a system that you don’t have to pull up a 675 page manual to even work […]
How to get a FREE 30-Page Excerpt of The Brain Audit (Without Even Needing To Fill A Form)
If you’ve always wondered what The Brain Audit was all about. Or if you’ve ever wondered what’s in this book that’s caused thousands of businesses to ‘sell without selling‘, then here’s away to stop wondering. Because you can get a chunky 30 page excerpt of The Brain Audit. And it’s free. You’ll enjoy the cartoons. You’ll […]
Two Critical Components For Getting Attention
Let’s say you’re sitting in the audience, about to hear a speech on “Why Customers Buy”. You’re expecting the presenter to introduce himself. You’re expecting that presenter to say something about conversion and purchasing decisions. You’re not 100% sure what to expect, but you’re not expecting what you’re seeing right now. The speaker has grabbed […]
Sales Pages—The Problem With The First Few Paragraphs: Episode 32
Most of us make a fundamental mistake when dealing with the first few paragraphs. We put too many problems in, right away. And it’s a mistake. A big mistake! It’s like an air traffic controller letting three planes land on the same runway. So how do we avoid this problem? And is the problem over […]
The Amazing Power of the Challenge (And How To Fire Up Your Audience): Episode 29
When you’re making a presentation, how do you fire up your audience? There are many ways to get that Powerpoint or Keynote presentation going. But one of the most effective ways is to issue a challenge. The audience then waits for you to succeed (or fail). But you can’t fail, can you? You’re a magician […]
Let’s Just Get To The Bottom Of This Hill, Mr.Frodo
Imagine thirty thousand menacing obstacles in your path to success. You’re dehydrated. Hungry as hell. And wobbling like a drunk on too much Guinness. Your eyes hurt, your head throbs and your will is all but broken. You’re not even sure you want to go on. You feel like Frodo. As in the character Frodo, […]
Announcing: The Brain Audit Kit-The Complete Brain Audit Workshop
If you’ve ever wondered what it must be like to attend The Brain Audit Workshop, wonder no more. Because finally (yes, finally) here’s The Brain Audit Kit–a compilation of goodies that includes a complete workshop, ebook, epub (yes, you can read it on your smart devices) and a bit more. If you’ve never […]
