We’ve all seen that heart monitor in hospitals, haven’t we? It spikes up, down, then flat. In stories, these ups, downs and flats seem to show up almost as part of the story. A story by its very nature seems to bob up and down. Not so with articles. In articles, it’s easy to go from […]
Why You Need to Have “Tension and Release” To Create Drama in Article Writing
Do you feel a headache coming on, whenever you make your to-do list? I sure do, because no matter how much I whittle down my list, there’s always a ton of projects that need to be finished. And that’s when the headache comes on. And stays on until I do a simple act. I choose to start […]
Why "Testimonials" Play The Supporting Actor Instead of the Lead Roles
In every movie, there’s the lead role and the supporting actor The lead, as you’d expect, gets the chunkier parts to play in the movie. And the supporting actor, well, supports that lead role. This same scenario plays itself out when it comes to testimonials. With one minor difference: testimonials play both the lead role and the supporting […]
How Slightly Exuberant Sub-Topics Get You In Trouble
Have you heard about a program called InDesign? Well, if you haven’t, it’s a program I use to create amazing-looking e-books. Then one day, someone asked me to show them how to create e-books similar to what I was doing. Could I, she asked, create a video-based product that would teach her the precise steps […]
Will It Bloat?: How The Outlines Gives Us Clues About The Length Of Our Articles
Most writers write They sit down and they write. And some smart ones outline. But even the outline gives us clues about bloating It shows you how your article can go well past the original intent and into puffy-land. And you don’t even have to look at the words in the outline. The bloat is […]
Headline Writing: Three Core Factors That Trigger Off Curiosity
David Ogilvy started up O & M, one of the largest advertising agencies in the world. That very same David suggested that headlines were the most important factor in communication. Not by a factor of 2:1 Or 3:1 But a whopping 4:1. He suggested that 80% of your article is dependent on your headline. His […]
When Outlines Behave Like Cats: How To Keep An Outline From Going Off At A Tangent
Good doggie. Nice doggie. Yes, dogs will often do what you say The cat, on the other hand, has a mind of its own. Your outlines are often like cats. You try to rein them in, but they just meow, snarl and go their own way. And it will drive you crazy. But you can […]
How To Correctly Use Emotion To Create Drama In Your Article
I raced madly. I raced madly, but I didn’t care. I raced madly, but I was too excited. I raced madly, but something was gnawing inside of me. Something was about to go wrong. I raced madly, but I couldn’t shake the depression. So what’s the difference between the first line and all the rest? […]
How To Avoid Speed Bumps When Writing Sub-Heads
I used to live in an apartment block when I was growing up And there were these twins: Wayne and Dwayne. And as you’d expect, it was common for me to make a mistake. I’d call Wayne, Dwayne. And Dwayne, Wayne. And sometimes get it right, without knowing if I got it right or not. […]
How Do You Decide On The Length Of An Article?
I don’t. I create an outline. And with the help of that outline I can usually write about 500-800 words. Then I stop. If the outline has a lot more elements then the article goes on forever You can indeed write an article that goes deeper and deeper, but for the most part, you definitely […]
