Why are some sales pages so confusing? Is it because of the message or rather because there are way too many messages hitting you all at once? A sales page needs a powerful message to get the client not just interested, but to keep reading. And yet sales pages often miss that goal. But there’s […]
Copywriting Archives: Psychotactics
Copywriting is one of the essential elements in online marketing.
What is effective copywriting?
In this section you will find:
Strategies and tactics for copywriting.
The most important steps in copywriting.
The one key element in copywriting.
Note: This is an automated transcript of the podcast. Therefore you might find few errors in it. You know how you’re told to make lemonade when life hands you lemons? Well, what do you do with overripe bananas? You make Filos! This episode is about the times when we should have given up because the […]
Writing a sales page can be a real drag You start, stop, start and stop. But is it possible that you’re writing a sales page in an inefficient way? What if you started writing the landing page from the bottom up? What if that bottom-up method got you to create a quicker and far superior […]
What’s one of the biggest “rookie mistakes” when putting a landing page together? It’s the rookie, sitting down and writing the entire page at their desk. If you want a reasonably boring landing page, write it yourself. But what if you didn’t write it yourself? Who would write it for you? Find out more in […]
Did you know that landing pages fail almost at the headline stage? We’re all told to create landing pages. So why do they fail? The answer, it seems, can be found at any international airport. When planes land, they don’t land all at once. They land one at a time. Yet on a landing page, […]
When we sit down to write a landing page, we usually have a ton of confusion in our heads. We have so many elements on that landing page. What should we put first? What should we leave out? The sales of our product or service depends on us having incredible focus. So how do we […]
We’ve all seen that heart monitor in hospitals, haven’t we? It spikes up, down, then flat. In stories, these ups, downs and flats seem to show up almost as part of the story. A story by its very nature seems to bob up and down. Not so with articles. In articles, it’s easy to go from […]
In every movie, there’s the lead role and the supporting actor The lead, as you’d expect, gets the chunkier parts to play in the movie. And the supporting actor, well, supports that lead role. This same scenario plays itself out when it comes to testimonials. With one minor difference: testimonials play both the lead role and the supporting […]
Have you heard about a program called InDesign? Well, if you haven’t, it’s a program I use to create amazing-looking e-books. Then one day, someone asked me to show them how to create e-books similar to what I was doing. Could I, she asked, create a video-based product that would teach her the precise steps […]
Most writers write They sit down and they write. And some smart ones outline. But even the outline gives us clues about bloating It shows you how your article can go well past the original intent and into puffy-land. And you don’t even have to look at the words in the outline. The bloat is […]