Most of us never know why our headlines aren't working like they should. And we listen to all those fruitcakes who tell us how to write ‘better' headlines. Hey, you don't need to listen to anyone. You just need to focus on one thing. If you tell me one thing in your headline, I'll listen. If you tell me three, then I have to juggle three thoughts. And that's where the headline goes downhill. In trying to appeal to everyone, you appeal to no one.
Watch the video below, because it explains the one-thought concept, so that you can implement that one-thought right away.
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