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Why Clients Buy—And Why They Don't

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How To Be A Non-Mediocre Coach—The GPS Guidelines Coaching System

Author: Sean D'Souza

How to be a non-mediocre coach—The GPS Guidelines Coaching System

Many coaches and trainers struggle to get precise results for their clients And it’s not for want of trying, either. They work very hard, probably too hard, and yet the clients don’t get the results they seek. The question is: How do we go from mediocrity to excellence? Find out the guidelines to becoming a […]

Filed Under: Training Tagged With: client results, coaching business, online business

How Do You Incentivise Clients To Finish A Course?

Author: Sean D'Souza

How Do You Incentivise Clients To Finish A Course?

Most courses have huge dropout rates. And yet that’s not the case for some teachers and trainers. What makes some courses so dramatically different? The slightly surprising answer is that the course material itself can doom the course. If that makes no sense, follow along, because there’s a method to this madness. Find out how […]

Filed Under: Training Tagged With: client results, group learning, psychotactics course

Are You Tempted To Use Hype? How To Avoid Hype And Still Get Clients

Author: Sean D'Souza

how to avoid hype and still get client results

Hype works exceedingly well, even when the client knows they’re being duped a bit But what if you can’t stand hype? Does that mean you roll over and play dead? Here’s how you can avoid hype completely, if you wish to do so. And if the hype is so great, that it can’t be ignored, […]

Filed Under: Why Clients Buy And Why They Don't Tagged With: client results, myth of talent, sales strategy

Why “Elegance” Not “Information” Creates An Addictive Business Model

Author: Sean D'Souza

Why “Elegance” not “Information” Creates an Addictive Business Model

Why do some books, courses or workshops end up becoming so addictive? Is it the teacher, the system, the information, or is it all of the above? In this podcast we look at why your business needs a bit of movement through three precise stages. Those stages are information, results and elegance. Elegance is hard […]

Filed Under: Internet marketing, Training Tagged With: client results, elegance, information products

Why Smaller Lists Work Just As Well As Big Ones

Author: Sean D'Souza

Why Smaller Lists Work Just As Well As Big Ones - Part 3

Why would clients trust you when you’re new and you goof up? This is an incredibly insightful question as clients can be skeptical. Yet, it’s incredible how much enthusiasm and results can play a part. Find out how to get a bad start and still get great results. Right click here and ‘save as’ to […]

Filed Under: Selling Tagged With: Brain Audit, client results, sales

What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes