Do you pre-sell if your audience is away on vacation? Should you pre-sell if you’re unsure of a full house? These and other questions are what’s on this Part 2 of the pre-sell podcast. Right click here and ‘save as’ to download this episode to your computer. What if the pre-sell falls flat? One of […]
Internet Marketing: Archives—Psychotactics
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Company of One: Why Staying Small Is Smart – Book Review – Part 2 – Episode 236
Big companies talk a lot about leadership. However you and I may not have that big charisma factor. What do we have to do to get things done when working with freelancers? What if we need to work with several team members? In this episode, we look at how the primary task is to get […]
The Three Year Story of the Psychotactics Website Relaunch: Episode 211
Building a website is a daunting project But even the casual listener is astounded to learn that the Psychotactics new website took three years to complete. Of course there’s a story, so here we go with the tale. Right click here and ‘save as’ to download this episode to your computer. Back when I was […]
Why You Should Ignore Your Competition
It seems natural to keep an eye, even get obsessive about your competitors. However, it’s a poor strategy for many reasons. In this episode, we make the case for why the competition doesn’t really matter as much as you think. And why focusing on them could possibly cause clients to desert you, instead. Right click […]
“Pit Stop” Testimonials: How to Get Testimonials (Even When Your Product Or Service Isn’t Quite Ready) : Episode 208
When it comes to testimonials for our product or service, we assume clients have to get to the end. Or do they? The reality is that it’s a mistake to wait until the end because anyway clients aren’t giving you a review of the entire product or service, but only a small section. But what […]
Why “Elegance” not “Information” Creates an Addictive Business Model: Episode 204
Why do some books, courses or workshops end up becoming so addictive? Is it the teacher, the system, the information, or is it all of the above? In this podcast we look at why your business needs a bit of movement through three precise stages. Those stages are information, results and elegance. Elegance is hard […]
Why Clients Leave : Episode 185
Why do clients leave? It seems odd, doesn’t it? When you ask a client why they join, they seem to suggest it is all about information and content, but then they inexplicably leave. They seem to suggest they need either better content, or they need time to implement the content. But that’s rarely the case, […]
How To Get And Keep The Attention Of Your Client: Episode 179
Is it really possible to get a surge in sales with products? And are product sales similar or different from services? In this episode, we go exclusively into the sale of products. But more importantly, you get to see where you need to dig to create the power of your headline and how the consequences […]
How To Sell A Product When There’s No Scarcity Factor: Episode 229 & 178
So much effort goes into the launch of a product, but what happens next? How do you handle the calm after the launch? How do you keep selling products on an ongoing basis? These are the questions we tackle in this episode as we get rid of the “post-launch” blues. You can listen to the […]
Announcing: Goal-Setting Webinar with Sean D’Souza
How to achieve at least 50% of your goal (in any given year) What you will learn: 1- How we achieve our goals at Psychotactics 2- The system we use (and why systems are like rivers which meander their own way) 3- Overarching principles and concepts that enable us to get through a huge […]
