Where do I start? That’s the question that seems to be louder than any other question when it comes to setting up a business. And while it’s a valid point, it’s not just the mechanics of starting up that matter—but also the psychology. From Feb-May 2020, we’re rolling out a six-part series on the psychology and […]
Internet Marketing: Archives—Psychotactics
Free Article on Internet Marketing: Ideas and Strategies on Website Marketing. Effective tools to use in your Internet web marketing
The Three Year Story of the Psychotactics Website Relaunch
Building a website is a daunting project But even the casual listener is astounded to learn that the Psychotactics new website took three years to complete. Of course there’s a story, so here we go with the tale. Right click here and ‘save as’ to download this episode to your computer. Back when I was […]
Why “Elegance” not “Information” Creates an Addictive Business Model
Why do some books, courses or workshops end up becoming so addictive? Is it the teacher, the system, the information, or is it all of the above? In this podcast we look at why your business needs a bit of movement through three precise stages. Those stages are information, results and elegance. Elegance is hard […]
Announcing: Goal-Setting Webinar with Sean D’Souza
How to achieve at least 50% of your goal (in any given year) What you will learn: 1- How we achieve our goals at Psychotactics 2- The system we use (and why systems are like rivers which meander their own way) 3- Overarching principles and concepts that enable us to get through a huge number […]
Why Selling Your Secrets To Competition Is A Sound Business Strategy
Competition? That’s the enemy isn’t it? Why would you sell or worse, give the competition your ideas? It doesn’t seem to make sense at all and yet it’s a very solid business strategy—and especially for small business. In this episode, you’ll find three solid reasons why competition can change your life for the better. Right […]
Special Offer: Website Components-How To Create Compelling Pages On Your Website + Special Bonus (Valued at $45)
When you buy Website Components-How To Create Compelling Pages On Your Website on the 25th, 26th, 27th or 28th June 2016, you’ll also get a Special Bonus – ‘How To Maximise The Power Of Bonuses’ (worth $45) absolutely free. Do you often wonder if your home page, about us page or client acquisition page is […]
How to get a FREE 30-Page Excerpt of The Brain Audit (Without Even Needing To Fill A Form)
If you’ve always wondered what The Brain Audit was all about. Or if you’ve ever wondered what’s in this book that’s caused thousands of businesses to ‘sell without selling‘, then here’s away to stop wondering. Because you can get a chunky 30 page excerpt of The Brain Audit. And it’s free. You’ll enjoy the cartoons. You’ll […]
Why Bad Testimonials Attract Bad Clients (And How To Avoid It)
Nothing bugs you more than a painful client. A client who hassles you at every step of the way. A client who won’t pay on time. A client who takes up so much of your energy that you get drained. I used to have clients like that And then at some point I stopped getting […]
Positioning: The Difference Between Painkillers and Vitamins
Think about your transaction with Starbucks. You’d think we go there for a coffee, right? But a coffee could be considered a vitamin-kind of business You know how vitamins work, right? You are told to take your vitamins. But you can’t always see the results of all of that pill popping. And you can’t even […]
How To Quickly Get Customers To Consume Your Report (And Come Back For More)
Ever watched a marathon on TV? Yup, I thought so. It’s painful watching while all those folks make their way through the bay, over the bridge and finally to their destination. Instead it’s much easier to watch the 100 metre sprint. It starts, and they’re off. And then nine second later, there’s a finish line in sight. […]
