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Why Smaller Lists Work Just As Well As Big Ones (And Often, Even Better)

Author: Sean D'Souza

Why Smaller Lists Work Just As Well As Big Ones (And Often, Even Better) - Part 1

Does a big list guarantee success? You know the answer to that one, already, don’t you? Your small business isn’t going to grow exponentially because you suddenly have a big list. Yet, in many ways a smaller list has the potential to do better than a big list. Find out how to start ignoring the […]

Filed Under: Selling Tagged With: Brain Audit, email list, small business marketing ideas

The Importance of a Safe Zone

Author: Sean D'Souza

The Importance of a Safe Zone

Manhattan, New York isn’t a scary place. And yet, as I stepped out of the subway into a sea of people, I was intimidated. I wasn’t sure where to go. Or what to do next. I was completely out of my safe-zone. I’d gone from a country of 4 million people (and a zillion sheep), […]

Filed Under: Speaking Secrets Tagged With: Brain Audit Workshop, small business marketing ideas, speaking, speaking strategy, workshop techniques

Strategic Alliances: How To Work With Competition

Author: Sean D'Souza

Most of us think of competition the same way we think of Dracula: Totally avoidable. You’re sure they’ll suck your blood, rob your ideas and then sneak away to their glossy dark oak coffin. But hey, you’ve been watching too many Dracula movies. Competition can be a great alliance. And it depends on various factors. […]

Filed Under: Strategic Alliances Tagged With: marketing secrets, psychotactics, small business marketing ideas, small business success, Strategic Alliances

Why A Report Matters In The Mind Of Your Audience

Author: Sean D'Souza

Imagine you wrote a report 20 pages long. Then imagine that report got translated into seven languages – French, German, Spanish, Japanese, Russian, Dutch and Italian. Imagine that that single “work of art” was requested in a print format well over 10,000 times (at a cost of about $2.50 – $3.50 each. And then sold […]

Filed Under: Article Writing, Marketing Strategy, Psychological Marketing Tagged With: branding strategies, branding tactics, marketing plan, Marketing Strategies, marketing strategies and ideas, small business marketing ideas

Insourcing. Why It Beats Outsourcing

Author: Sean D'Souza

At 7 am, once a week, across New Zealand, a group of between twenty-thirty people assemble. These groups of people don’t belong to a sect. They have no secret handshake. No password or code. They’re simply networking. So what makes this group so interestingly different? The difference is insourcing. So what’s insourcing? Well, it’s kinda […]

Filed Under: Info Products Tagged With: info products, infomarketing, information marketing, information products, small business marketing ideas

Pre-Sell: How To Sell Something That Doesn’t Exist

Author: Sean D'Souza

Not one of us has ever been able to check in to our local airport, get on a rocket and zoom into outer space. Well, not yet at least. So for all practical reasons, the product/service doesn’t exist. But that doesn’t stop people from signing up to be on the first space flight. So how […]

Filed Under: Pre-Sell Tagged With: info products, infomarketing, information marketing, information products, small business marketing ideas

There Is No Try

Author: Sean D'Souza

In the movie, Star Wars, Luke Skywalker and Yoda, the Jedi Master, stand near the edges of the Dagobah swamps. Luke is training in earnest to be a Jedi. Yoda turns to Luke and asks him to raise his sunken starfighter, which weighs several hundred tons, from the Dagobah swamps with the power of his […]

Filed Under: Info Products Tagged With: info products, infomarketing, information marketing, information products, small business marketing ideas

Outsourcing: When Do You Do It?

Author: Sean D'Souza

Most of us are experts at trying to fix problems at the last minute. It ain’t broke, so why fix it, we think. Well, how do you know it ain’t broke? And is it really important to become a jack of many trades, or just concentrate on your niche? Heck, that’s one tricky question… But […]

Filed Under: Info Products Tagged With: info products, infomarketing, information marketing, information products, small business marketing ideas

The Curse of Self-Edit

Author: Sean D'Souza

When we sit down to do a project, we never seem to see the end of it. Let’s say you want to create a simple information product such as a fifteen minute audio. Technically speaking, this audio should take you fifteen minutes to create. If you sit down and write an outline, it should take […]

Filed Under: Info Products Tagged With: info products, infomarketing, information marketing, information products, small business marketing ideas

The Choice Paradox: Why Customers Want More And Less Simultaneously

Author: Sean D'Souza

Take out that Nokia from your bag. And look at the features. It can tell time; it can be a stopwatch; it can keep diary appointments; it can help you pass time with ingenious little games; it can probably take photos; send text messages; maybe even double up as an mp3 player or a torch. […]

Filed Under: Info Products Tagged With: info products, infomarketing, information marketing, information products, small business marketing ideas

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The Headline Report why headlines fail report

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  • Home
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    • About Psychotactics
    • Contact Sean
  • Free Articles
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