Naming a book or info-product is often a royal pain in the neck. And that’s because most of us tend to sit down at our desk hoping for inspiration to strike. The weird bit is that inspiration is often in some other place altogether. It’s right in front of your nose, but often you may […]
Info Products Archives—Psychotactics
How to create knockout information products that instantly separate you from the competition, and enable you to charge higher prices.
The Cannibalisation Strategy: Why You Need to Make Your Products (And Services) Redundant : Episode 210
It sounds bizarre to make your own products, courses and services redundant But it’s a very sound strategy that’s been used by companies such as General Motors, Apple—and oh, we’ve done it for almost as long as Psychotactics has existed. What’s it about? Let’s find out in this episode. Right click here and ‘save as’ […]
Double Your Sales With Versions and Satellite Products: Creating Information Products: Episode 144
Can you really double your sales of a product you’ve created a while ago? And why are satellite products so very useful to clients and profitable to your info-product business? Let’s look at info-products as we’d look at a piece of software like Photoshop. Find out the magic that already exists within your info-product and […]
Creating Information Products: When to Leave The Clients Out (And When to Include Them In): Episode 143
When creating an information product is the client important? It might seem that a client is extremely important when creating an information product. After all, you’re getting them to tell you exactly what she needs. However, more often than not, this method is a recipe for disaster. Even so, the client is extremely useful in […]
Outlining Your Book: The Three Crucial Steps: Episode 133
When you sit down to write a book you and I can waste a lot of time, if we don’t take time to outline But what are the elements involved in outlining? And how can we make sure we don’t make any silly mistakes? If you’re about to write a book or plan to be […]
How To Create A Profitable Product (Three Core Questions): Episode 98
We all want to create profitable products but aren’t sure where to start We hope for some amazing formula, when all you really need are three core questions. When you are clear about the answers to the three questions, you can take an amazingly pedestrian, everyday concept and make it hugely profitable. So what are […]
How To Create Product Exclusivity: The Twin-Irresistibility Factor: Episode 68
You don’t need to resort to cheap gimmick When we think of exclusivity, we often see sales pages that seem to have these ticking clocks. They’re creating urgency by forcing our hand. And as small business owners, we often buy into that urgency. Yet, you don’t need to resort to these cheap gimmicks when you […]
The Two Psychological Techniques To Creating An Irresistible Product/Service (And Increased Sales): Episode 67
Isn’t it a pain creating a new product? With tens of thousands of similar products or services in the market, it seems impossible to make your product stand out. But is there a way to make your product/service irresistible—and without looking cheesy? Can you really use simple techniques to create a great offer? This episode shows you two […]
Why Free Products Need To Be Better Than Paid Products or Services: Episode 62
Giving away outstanding content is the magic behind what attracts—and keeps clients When you’re giving away bonuses, it’s easy to believe you don’t need to give away your best product or service. This podcast episode takes an opposite stance. You need to put your best stuff out in front—free. Yes, give away the goodies, no […]
The Secret To Getting Your Report Read (From Start To Finish): Episode 45
What are the 3 Elements That Make Your Report Stand Out? When your client picks up your report, can you guarantee they’ll read it from start to finish? No matter how good the content, there are precise elements that cause a client to completely consume the report. This episode delves into three of the most important elements that […]
