Writing a book isn’t a pain. Well, most folks would disagree. Because writing has, traditionally, been a pain. But the pain comes from structure. The pain comes from knowing too much. Then, when you sit down to write, all the thoughts from the past start pushing through the same door. Your brain can’t deal […]
Why Focusing on ‘One Concept’ Helps Create Powerful InfoProducts
I don’t know if you’ve read a watercolour instruction book before. But no matter which book you read, the instructor will tell you one thing: You need to understand ‘values’. Without ‘values’ in your painting, you will never create a watercolour that is dramatic. And then you open the book, and guess what? One page. […]
Win a copy of the Info-Products Course (Currently worth $1,349)
Anyone can put an info-product together. All you have to do is create a sort of sandwich. First, the opening slice. Add a whole bunch of information in the middle. Then put on the next slice. And you have it–an information product! But do you know what makes an info-product, outstanding? An outstanding information product has one […]
Why "Outstanding" Books (Or E-Books) Are So Hard To Write
In 2002, I wrote my first book. It was just 16 pages long. I didn’t know back then, but I was lucky. You see, I was just a cartoonist and didn’t know about marketing. So what I could put, I put in 16 pages. And then over the years, I added a bit here and a bit […]
Announcing! How To Make A Boring Info-Product, Interesting
Boring books. Boring presentations. Boring videos. Boring audio. What makes things boring? And how can you avoid being stuck in the middle of me-too, boring, boring? Here are the three free reports (more details when you click the link) Report 1: How to Name Your Info-Products Report 2: The Irresistible Report: How Do Your […]
Announcing: How to get $75 worth of Info-Products Goodies (Absolutely Free!)
As you probably know, we’re having a live Info-Products workshop in Vancouver, Canada in September. And it’s not, not, not, not, not a seminar. It’s not blah, blah. In fact, you actually make mistakes, you work on learning how to “create a non-boring info-product”. But we can talk about the live workshop and the home […]
Why Cannibalising Your Info-Products Is A Sound Business Strategy
Remember Photoshop Version 3.0? I sure do. I started drawing cartoons way back in the year 1995. And then along came Version 4, Version 5, Version 6, Version—well, you get the picture, don’t you? Soon enough I was buying every single version that came along and today, decades later, I’m still a Photoshop user. But […]
Why A Unifying Theme For A Product Helps Tell/Sell Your Product A Lot Quicker
Some days I will put on my iPod, I turn on and let it choose a set of songs for me. By the time it’s playing its third Sting song, I decide—yup, let’s just turn off the random selection, and let me listen to the entire Sting series of albums. On other days, I will go right […]
How The Stop-Go System Helps Create Non-Confusing Info-products and Courses
Imagine you’re asked to go to the post office. You have to go down the stairs, take a left, then a right, walk 500 metres, then turn left, find the blue building and then look for the green post box. That’s when you know you’ve reached the post office. The only problem we have with this scenario is […]
How To Cope When Every Product/Service Launch Is Scary
Did you know what singer/songwriter Adele does before she goes on stage? She throws up simply because she’s so nervous. And she’s in good company too when it comes to be absolutely petrified. Pablo Casals, Arthur Rubinstein, and Luciano Pavarotti and many other performers have experienced bouts of stage fright. And don’t be too surprised if you […]
