Why are some books, videos and audio so much “better” than others? Or rather, why do we consider so many to be dry and boring? The style of delivery matters, of course. A well spoken audio, a well crafted book is always going to stand out. Yet, all information can do with the cherry on […]
Information Products: How To Create A Profitable Digital Product
How do you create information products that sell?
We all want to create profitable products but aren't sure where to start.
We know that there are already tens of thousands of similar products or services in the market. So how do we make our information product stand out? If you are a small business, you will find a few techniques in the articles below.
You will learn about:
- The psychological techniques for creating an information product
- How to create a profitable digital product
- How to finish your digital book or product
- What to focus on when creating your information product
- How to make a boring information product interesting.
Look at the list of articles below, pick the one that gets your attention and start reading. Every article will help move you forward towards creating your information product.
P.S. Don't forget to download your copy of the headline report.
In ten minutes (or less) you’ll learn how to systematically build a headline that works. You will find it at the end of every article.
P.P.S. Oh and before I go—If you haven't yet subscribed:
Here are the links to get all the Psychotactics articles, goodies and podcasts automatically.
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Kathy Sierra Story: The Unlikely Bestseller (And Why It Sold 2 Million Copies)
When Kathy Sierra sat down to write her book on JAVA, it wasn’t supposed to be a bestseller. They had incredible odds with over 16,000 other books on JAVA already on Amazon. And yet they cut through the noise? How did they do it? Here is her start-up story. They didn’t pull the stunt that […]
Sales Tactics: How To Create Bonuses Out Of Thin Air (And Still Make Them Extremely Desirable)
Introduction The toughest part about creating bonuses is how time-consuming they can be, especially when you want to make them desirable. Yet there is a method of creating extremely desirable bonuses without doing much at all. Which is what this episode on “ creating bonuses out of thin air” is all about. Right click below […]
Effective Sales Tactics: How To Create Bonuses For Your Products Or Services
It may sound odd, but the bonus is often the tipping point for a client to buy your product or service. And yet, by the time we are done with creating the product or service, we are too tired to work out what the bonus should be. In this episode we look at two methods. […]
How To Create Your Information Product In Four Layers (And Why It Appeals To Clients)
It’s one thing to create information products and quite another to know whether you’ve ticked all the boxes. When creating information, the client doesn’t just seek information. Instead, she looks for other elements as well. Elements such as examples, entertainment etc, all of which need to be part of the product itself. In this podcast, […]
How To Create Intensely Catchy Book Names (Without Too Much Of A Struggle)
Naming a book or info-product is often a royal pain in the neck. And that’s because most of us tend to sit down at our desk hoping for inspiration to strike. The weird bit is that inspiration is often in some other place altogether. It’s right in front of your nose, but often you may […]
The Cannibalisation Strategy: Why You Need to Make Your Products (And Services) Redundant
It sounds bizarre to make your own products, courses and services redundant But it’s a very sound strategy that’s been used by companies such as General Motors, Apple—and oh, we’ve done it for almost as long as Psychotactics has existed. What’s it about? Let’s find out in this episode. Right click here and ‘save as’ […]
Can You Successfully Defend Your Work Against Criticism? (Lessons from Malcolm Gladwell)
What happens when your book finally goes out into the world ? Gladwell has been attacked time and time again for his chapter on the 10,000 hour rule. But was the attack justified? Or was it all wrong? How do you defend yourself against something you’re innocent of, in the first place? Plus, a bonus […]
How To Choose Evocative Titles for your Book (Lessons from Malcolm Gladwell)
Choosing the title of a book seems to be an almost impossible task. Is there a method or science behind a title that works vs. a title that’s just “meh?” And interestingly, when does a “meh” title work just fine. We go deep, but not too deep into how to create evocative titles. If you’ve […]
Three Ways To Write A Stunning Report Overnight
Writing a report for your website can be quite a nightmare How are you supposed to put 20-30 pages together? And what system should you follow to get great results? That answer is remarkably simple, and plainly effective. And instead of just one way, why don’t we look at three ways you can put together […]