We all want to create profitable products but aren’t sure where to start We hope for some amazing formula, when all you really need are three core questions. When you are clear about the answers to the three questions, you can take an amazingly pedestrian, everyday concept and make it hugely profitable. So what are […]
Information Products: How To Create A Profitable Digital Product—Psychotactics
How do you create information products that sell?
We all want to create profitable products but aren't sure where to start.
We know that there are already tens of thousands of similar products or services in the market. So how do we make our information product stand out? If you are a small business, you will find a few techniques in the articles below.
You will learn about:
- The psychological techniques for creating an information product
- How to create a profitable digital product
- How to finish your digital book or product
- What to focus on when creating your information product
- How to make a boring information product interesting.
Look at the list of articles below, pick the one that gets your attention and start reading. Every article will help move you forward towards creating your information product.
P.S. Don't forget to download your copy of the headline report.
In ten minutes (or less) you’ll learn how to systematically build a headline that works. You will find it at the end of every article.
You don’t need to resort to cheap gimmick When we think of exclusivity, we often see sales pages that seem to have these ticking clocks. They’re creating urgency by forcing our hand. And as small business owners, we often buy into that urgency. Yet, you don’t need to resort to these cheap gimmicks when you […]
Isn’t it a pain creating a new product? With tens of thousands of similar products or services in the market, it seems impossible to make your product stand out. But is there a way to make your product/service irresistible—and without looking cheesy? Can you really use simple techniques to create a great offer? This episode shows you two […]
Giving away outstanding content is the magic behind what attracts—and keeps clients When you’re giving away bonuses, it’s easy to believe you don’t need to give away your best product or service. This podcast episode takes an opposite stance. You need to put your best stuff out in front—free. Yes, give away the goodies, no […]
Writing a book isn’t a pain. Well, most folks would disagree. Because writing has, traditionally, been a pain. But the pain comes from structure. The pain comes from knowing too much. Then, when you sit down to write, all the thoughts from the past start pushing through the same door. Your brain can’t deal with […]
I don’t know if you’ve read a watercolour instruction book before. But no matter which book you read, the instructor will tell you one thing: You need to understand ‘values’. Without ‘values’ in your painting, you will never create a watercolour that is dramatic. And then you open the book, and guess what? One page. […]
Anyone can put an info-product together. All you have to do is create a sort of sandwich. First, the opening slice. Add a whole bunch of information in the middle. Then put on the next slice. And you have it–an information product! But do you know what makes an info-product, outstanding? An outstanding information product has one […]
In 2002, I wrote my first book. It was just 16 pages long. I didn’t know back then, but I was lucky. You see, I was just a cartoonist and didn’t know about marketing. So what I could put, I put in 16 pages. And then over the years, I added a bit here and a bit […]
Boring books. Boring presentations. Boring videos. Boring audio. What makes things boring? And how can you avoid being stuck in the middle of me-too, boring, boring? Here are the three free reports (more details when you click the link) Report 1: How to Name Your Info-Products Report 2: The Irresistible Report: How Do Your […]
As you probably know, we’re having a live Info-Products workshop in Vancouver, Canada in September. And it’s not, not, not, not, not a seminar. It’s not blah, blah. In fact, you actually make mistakes, you work on learning how to “create a non-boring info-product”. But we can talk about the live workshop and the home […]