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Creating Information Products: When to Leave The Clients Out (And When to Include Them In)

Author: Sean D'Souza

The Early Years-Psychotactics-Moving to New Zealand

When creating an information product is the client important? It might seem that a client is extremely important when creating an information product. After all, you’re getting them to tell you exactly what she needs. However, more often than not, this method is a recipe for disaster. Even so, the client is extremely useful in […]

Filed Under: Info Products Tagged With: information products creation, target profile

How To Isolate the Biggest Problem Of The Client (Without Driving Yourself Crazy)

Author: Sean D'Souza

Ever tried to soothe a very young child when he’s crying? You cuddle him, give him something to eat, something to drink. But the bawling is driving you crazy. And so you give him some of his favourite toys, some keys—and maybe in a moment of madness, a set of drums. You’ve calmed down the […]

Filed Under: Marketing Strategy, Psychological Marketing Tagged With: biggest marketing problem, target profile

Can You Get Target Profile Wrong?: The Fear Of A Bad Choice

Author: Sean D'Souza

A while ago, women across the planet started to do something quite unusual. Right after they tidied their homes to their satisfaction, they would remove this spray and give it a few squirts around the house. The name of that spray was (and is) Febreze. Today, Febreze is a multibillion dollar brand. But it almost […]

Filed Under: Branding Tagged With: branding strategies, Procter & Gamble, target profile

Precise Client Attraction: And Why the Framing of the Problem Matters

Author: Sean D'Souza

I was at the doctor’s clinic one day for a routine check. “You have to lose about 10 pounds,” he said. “Not that you have any health problem, but you’re kinda on the borderline. And if you lose weight and eat well, you won’t have to take medication for a long, long time.” Do you […]

Filed Under: Marketing Strategy Tagged With: marketing message, Marketing strategy, target profile

What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes