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Can You Get Target Profile Wrong?: The Fear Of A Bad Choice

Author: Sean D'Souza

A while ago, women across the planet started to do something quite unusual. Right after they tidied their homes to their satisfaction, they would remove this spray and give it a few squirts around the house. The name of that spray was (and is) Febreze. Today, Febreze is a multibillion dollar brand. But it almost […]

Filed Under: Branding Tagged With: branding strategies, Procter & Gamble, target profile

What Bugs Me small business marketing bugs

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The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
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    ▼
    • Start Here First
    • Home Study
      ▼
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      • Uniqueness Strategy
      • Info Products
      • Copywriting
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      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
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    ▼
    • Speaker
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  • Fun Stuff
    ▼
    • Resources
    • Cartoons
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