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Can You Successfully Defend Your Work Against Criticism? (Lessons from Malcolm Gladwell)

Author: Sean D'Souza

Can You Successfully Defend Your Work Against Criticism? (Lessons from Malcolm Gladwell - Part 3)

What happens when your book finally goes out into the world ? Gladwell has been attacked time and time again for his chapter on the 10,000 hour rule. But was the attack justified? Or was it all wrong? How do you defend yourself against something you’re innocent of, in the first place? Plus, a bonus […]

Filed Under: Info Products Tagged With: Article writing, book marketing, write a book

How To Choose Evocative Titles for your Book (Lessons from Malcolm Gladwell)

Author: Sean D'Souza

How To Choose Evocative Titles for your Book

Choosing the title of a book seems to be an almost impossible task. Is there a method or science behind a title that works vs. a title that’s just “meh?” And interestingly, when does a “meh” title work just fine. We go deep, but not too deep into how to create evocative titles. If you’ve […]

Filed Under: Info Products Tagged With: book marketing, struggle book writing, write a book

What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes