Nothing bugs you more than a painful client. A client who hassles you at every step of the way. A client who won’t pay on time. A client who takes up so much of your energy that you get drained. I used to have clients like that And then at some point I stopped getting […]
Why People Don't Buy - Archives
Why Customers Buy (And Why They Don't).
What every small business owner needs to know about marketing. Tactics, ideas and strategies for the small business marketeer.
- Why Did You Buy? A Deceivingly Important Question To Ask Clients
- Free from Psychotactics: The $2500 Brain Alchemy Marketing Strategy Workshop
- How to get FREE: Two Brain Audit Audio Files
P.S. Don't forget to download your copy of the headline report.
In ten minutes (or less) you’ll learn how to systematically build a headline that works. You will find it at the end of every article.
If you’ve been wondering whether or not to purchase the Brain Audit then here’s the perfect moment. And it’s perfect because you get the Brain Audit Version 3.2 just launched in June 2009. Two years in the making… This book has been two years in the making, and now it’s finally out! And you not […]
Let’s imagine you and I are meeting in Donostia-San Sebastián in the north of Spain for dinner. And we’re going to have dinner in the old town. What are we going to have for dinner? I know. We’ll have some beer, los pintxos, some icecream, and a cafe cortado. And guess what? We’ll get the […]
Imagine you went out to dinner. And the wine was just superb; the bread roll with the exact crunch molecules and texture; and the service so impeccable and knowledgeable that you can’t remember when you had service so good. Oh and yeah, the fish you ordered for the main was a bit too salty. What […]
Santa Claus Inc. is well and profitable, right through recessions, depressions and just about any economic scenario. The reason why his marketing strategies work better than yours, is because he uses solid, dyed-in-the-wool psychology. He knows he doesn’t have to use new fangled techniques, when his simple marketing has stood the test of time. If […]
Here’s something for you that could get you bonuses worth over $500 right away! When you join 5000bc on the 10th, 11th, 12th or 13th Nov. 2009, you’ll get six bonus interviews and transcripts including ‘Linking Strategies’ from Eric Ward (who’s works with Amazon, Discovery Channel, etc) and a Vanishing Report on -‘How To Create […]
Switch on your TV. It doesn’t matter what program is going on, you’ll notice something quite interesting. After about seven seconds something changes. It may be the scene, it may be the camera angle, it maybe a whole new shot. But almost like clockwork you’ll find there’s a change every seven seconds or so. Then […]
If you’re like most folks you’ll have run into the price vs. value dilemma. No, not in your marketing strategy, but just lazing over coffee and looking at real estate. There in front of you is this great looking house in the real estate section of your newspaper, and you notice that there’s no price […]
Most of us never know why our headlines aren’t working like they should. And we listen to all those fruitcakes who tell us how to write ‘better’ headlines. Hey, you don’t need to listen to anyone. You just need to focus on one thing. If you tell me one thing in your headline, I’ll listen. […]
Early in the year 2002, Psychotactics didn’t exist. We weren’t selling any products. Barely even managing to get any consulting. And selling workshops or training to clients was just a dream. Then an amazing little book came to our rescue. Well, technically it wasn’t even a book. It was a presentation I’d made about ‘how […]