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How To Create A Pricing System That Helps Increase Revenue And Free Time

Author: Sean D'Souza

Pricing Strategy: How to create a Pricing System that helps increase revenue and free time

What is an effective pricing strategy? And how can it create more time for you? Imagine making one change in your pricing strategy. Then let’s say you make two. But let’s say we make three changes. With three tiny changes, we have not just made tiny little moves, but have created a whole pricing environment. […]

Filed Under: Pricing Tagged With: pricing strategy

Pricing Psychology: The Choice between Yes and Yes

Author: Sean D'Souza

Pricing Strategy and Psychology

Three year old Kara was throwing a tantrum. She didn’t want to go to bed, of that she was certain. “Do you want to brush with the red or blue toothpaste?” her dad asked gently. “Blue,” she says, glad to be given the opportunity to make a decision. Ten minutes later, Kara was well tucked […]

Filed Under: Pricing Tagged With: increase prices, pricing, pricing for small business, pricing psychology, pricing strategy

Pricing: Should You Allow The Customer To Decide?

Author: Sean D'Souza

Pricing: Should You Allow The Customer To Decide?

In the year 2007, the rock band Radiohead did something really unusual. They gave their customers the chance to pay whatever they wished for the album. If you wanted it free, it was yours to have. If on the other hand you wanted to pay a few bucks, well, that was your prerogative as well. […]

Filed Under: Pricing Tagged With: pricing, pricing products, pricing strategy

Pricing Too High: How Do You Get Out Of A Sticky Situation?

Author: Sean D'Souza

Pricing Too High: How do you get out of a sticky situation?

On June 29, 2007, Apple brought out the iPhone—and then promptly cut back the price by a third as December approached. That was a chunky $200 off. And buyers got mad. Especially when you consider Apple’s situation where early adopters are more rabid than the usual rabid fans. These early adopters would have slept out […]

Filed Under: Pricing Tagged With: Apple iPhone, pricing, pricing business mistakes, pricing strategy

Why It’s Silly Not To Announce A Price Rise

Author: Sean D'Souza

Why It's Silly Not To Announce A Price Rise

Imagine you’re driving down the road to fill some petrol. As you get to the petrol station, you see the headlines on the newspaper, letting you know that petrol prices are likely to go up by 20 cents. What do you do? Fill just $10 worth of petrol in your tank? Or $20? Or do […]

Filed Under: Pricing Tagged With: pricing for small business, pricing strategy

Why Roger Does No Networking: The Power of Recurring Payments

Author: Sean D'Souza

Higher Prices: The Power of Recurring Payments

Right outside my front door is a guy called Roger. And Roger has almost zero-cash flow problems. He also happens to have no need to go to networking meetings And no need to do any advertising or marketing whatsoever. You see, Roger mows the lawns. And he’s got a revenue-generating system that most businesses never […]

Filed Under: Pricing Tagged With: pricing, pricing for small business, pricing strategy

How To Make A Godfather-Offer

Author: Sean D'Souza

How To Make A Godfather-Offer

I’ve never actually seen ‘The Godfather’. Or read the book. I know, I know, I haven’t lived. 🙂 But I’ve lived long enough to understand the concept of a Godfather-offer. Namely: To make a offer that simply cannot be refused. Cannot be refused? Does such an offer exist? Yes, it does, but only once you […]

Filed Under: Pricing Tagged With: pricing, pricing for small business, pricing strategy

How To Avoid Under-Quoting On Your Next Project

Author: Sean D'Souza

How To Avoid Under-Quoting On Your Next Project

You know the story of Goldilocks and the Three Bears, don’t you? The one where Goldilocks entered the bear’s house, and ate the porridge. And the porridge in the first bowl was too hot. The porridge in the second bowl was too cold. The porridge in the third bowl was just right. Now if only […]

Filed Under: Pricing Tagged With: pricing, pricing for small business, pricing strategy

Does Snob Appeal Sell More Products and Services?

Author: Sean D'Souza

Does Snob Appeal Sell More Products and Services?

Would a customer buy a product just to brag? Would they pay more just to say: “I paid more?” What if you sold something that wasn’t something spiffy like a diamond? What if you sold a bed, or teacups, or tiles? What if you sold a training course instead? In any business the price can […]

Filed Under: Pricing Tagged With: Branding, branding strategies, marketing strategies and ideas, pricing, pricing strategy

The Logical Case For Increasing Your Prices

Author: Sean D'Souza

The Logical Case For Increasing Your Prices

Let’s do something really, really stupid. Let’s avoid increasing your prices. Let’s actually decrease them. By a whole 50%. So instead of earning $50 per hour, you actually start earning a measly $25.Then just for good measure, let’s reduce your prices by another 50% to $12.50 an hour. And now let’s do some calculations, shall […]

Filed Under: Pricing Tagged With: increase prices, pricing, pricing for small business, pricing strategy

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  • Home
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