Three year old Kara was throwing a tantrum. She didn’t want to go to bed, of that she was certain. “Do you want to brush with the red or blue toothpaste?” her dad asked gently. “Blue,” she says, glad to be given the opportunity to make a decision. Ten minutes later, Kara was well tucked […]
Pricing Strategy: How To Price Your Product or Service—Psychotactics
Do lower prices or higher prices work? What pricing strategy can you use to get customers to buy the higher price option time and time again?
Learn the pricing strategy that we use at Psychotactics. These strategies have been tested and has been proven to work every time.
You will learn about:
- The Psychology of Pricing: The Choice between Yes and Yes
- Why Ending Your Prices with “9” Won’t Sell More Product
- Are Higher Prices Better For Customer Retention?
- Why Higher Prices Get More Attention Than Lower Prices
- Want To Raise Prices? How To Best Communicate With Existing Customers On Price Increases
Next Step: Here is a special report on—How To Increase Prices: The Yes-Yes System.
Articles on pricing from Psychotactics
There’s one reason why you should sell with the price ending in a 9.That reason is to increase your profit. If I sell at at $39, instead of $37, I will make two additional dollars per sale, which means that over time I will earn a lot more, just because of those few dollars. But […]
When you buy Dartboard Pricing-How To Increase Prices Without Losing Customers you’ll also get—‘5-Steps To Starting Up A New Project Successfully’ (worth $49) absolutely free. Dartboard? As in darts and a dartboard? Yes, exactly! If you go to a bookstore and buy a dozen books on pricing, you will find pricing is some incredibly sophisticated system. You’ll run into […]
Southwest Airlines made one tiny change that probably added $80-100 million to their operating profits. Interestingly, this small change might create customer retention even though the customer ends up paying a fair bit more. It seems odd to think of higher prices being critical to customer retention, doesn’t it? If you’ve ever been on a […]
Should you lower your prices? In Part 1 of Persistent Myths of Pricing (And How To Overcome Them), we looked at Myth 1: Ending prices with 7 or 9 (e.g. $97 or $99 instead of $100) Now, let’s look at Myth 2: The Fear of Pricing—You can feel the “right price” in your gut. Should […]
When you’re giving away bonuses, it’s easy to believe you don’t need to give away your best product or service. The best information always needs to be sold—so you can earn a decent living. And yet, this podcast episode takes an opposite stance. You need to put your best stuff out in front—free. Yes, give […]
Dartboard? As in darts and a dartboard? Yes, exactly! If you go to a bookstore and buy a dozen books on pricing, you will find pricing is some incredibly sophisticated system. You’ll run into fancy and complicated pricing models that rapidly put you to sleep. So is pricing simple? Sure it is. You don’t need a book to […]
Let’s say for a moment your name is Richard. And as Richard you’ve developed some great beach tennis bats. And, let’s just say the bats are really something. You’ve spent a good year or two getting it up to your standards. And now you have just one problem: Your sticker price is too cheap. Cheap? […]
Remember when you were 10 years old and it was almost time for bed? At the moment it was bed o’clock one of your parents would snatch you up without warning and march you straight to bed, right? Of course not Parents aren’t silly. Even when they know that bedtime is at the same hour […]
Is a sum of $229 expensive? It really depends, doesn’t it? What’s the $229 for? Is it for a book? A half day event? A workshop? An online workshop? A course? A set of 8 DVDs? What always matters isn’t the content itself, but the packaging So, for instance, let’s say you took a book […]