Psychotactics

Why Clients Buy—And Why They Don't

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How a Tiny Little Book Launched Psychotactics

Author: Sean D'Souza

Early in the year 2002, Psychotactics didn't exist.

We weren't selling any products. Barely even managing to get any consulting. And selling workshops or training to clients was just a dream.

Then an amazing little book came to our rescue.

Well, technically it wasn't even a book. It was a presentation I'd made about ‘how customers think.'

Then someone at that presentation asked me for the notes

Notes? What notes?

I didn't have any notes, so I had to sit down and write the notes.

I managed to fill in about 16 pages of information. And then added some cartoons, some summaries, and some content pages.

And that was the very first version of the Brain Audit

Our very first infoproduct! And on the basis of this one product, you can now find over 25 products as diverse as copywriting, article-writing, website strategy, marketing strategy, and dozens
of info-products–not to speak of workshops and training–and yes consulting!

But what does our story have to do with you?

Can you create similar success for yourself?  And how can you find the inspiration (and the structure) to make sure you don't do things wrong?

I think you'll find some pretty relevant (and honest) revelations on the page below. You can learn how we built our business on the back of one tiny presentation (and how you could do the same). You could  learn how we started the customer flood (and what you'll need to do as well).

And how it's possible turn the information you have in your head into a continuous source of leveraged income.

Goodie 1: The Brain Audit Story
The answers are on this page. Once you fill in the form, look at the goodies on  the right and it is the first one.
The Brain Audit Story

Sean DSouza: The Brain Audit 3.2 Story

Sean

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Filed Under: Consumption, Marketing Strategy, Why Clients Buy And Why They Don't Tagged With: Brain Audit 3.2, sean d'souza, The Brain Audit Story mp3 audio files, why cutomers buys and why they don't

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes