What’s the most important act you need to do for your business today, tomorrow, and till the year 2025? You need to talk to your customers. You need to talk to your customers on pre-fixed days. You need to talk to your customers on pre-fixed days till the year 2025. And I’ll tell you why. […]
Why People Don't Buy - Archives
Why Customers Buy (And Why They Don't).
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If my estimate is right, you should be reading this blog about the exact time I’m speaking in Chicago (at the System Seminar). And my presentation is about ‘How To Increase Prices (Without Losing Customers)’. So what’s philosophy got to do with conversion? And should you put in philosophy into a conversation with clients? That’s […]
Don’t you hate it when you run into trouble you hadn’t expected? Well that’s just how things are. Chaos happens. And of course the chaos happens at the very last minute too. I’m headed to the US this evening, and suddenly realised that the updates to the podcasts weren’t happening at all. This means I […]
Most of us don’t realise the attraction power of two-minute noodles. So let me explain… You’re hungry. You boil some water while you desperately tear open the packet. The water bubbles away madly as you reach to cut the tastemaker within the two-minute noodle packet. Two minutes, maybe three minutes later, you’re burning your tongue […]
Imagine you went for a date with a person you hadn’t met before. And your date wore a paper bag on his/her head. He/She refused to show you his/her face. That date refused to tell you anything about his/her past. Or let you into any information at all. Instead what he/she gave you was a […]
Have you ever had a client who won’t listen to you? Let’s say you’ve got certain marketing strategies that will work for the client, but they sure won’t listen. They think their way is the best. Of course at this point there are two things you can do. Either buckle in and do whatever the […]
If you’ve got one product or service to sell, you don’t have much of a headache But let’s say you have two, or three products. Or like us at Psychotactics, well over twenty-five different products and services. What do you do then? You provide direction Direction like you see at any airport in the world. […]
If you’ve sent out an email, you’re more than likely to have sent out an email signature. An email signature is simply the text that’s at the bottom of every email you send out. And you may not have thought a lot about modifying that signature, but hey, if you do, that single signature alone […]
If you look around you on the Internet, you’ll think the average visitor to a website was a ten-eyed monster. Because almost all the websites or blogs you visit, have all this clutter. Clutter that forces your eyes to go bouncity-bounce before it can even work out where to go–or what to do. And that’s […]
People buy from Draculas. Simply because Draculas make a very, very, very compelling argument. But do you want to be one? And is it really possible to sell without becoming a snivelling, blood-sucking Dracula?