You may think that marketing is all about getting your message in front of clients. Or you may think marketing is about relationships. Yeah, yeah, it’s all that but there’s a starting point. And that’s to choose a winning marketing strategy in the first place. And no one demonstrates this technique better than Will Smith. […]
Why People Don't Buy - Archives
Why Customers Buy (And Why They Don't).
What every small business owner needs to know about marketing. Tactics, ideas and strategies for the small business marketeer.
- Why Did You Buy? A Deceivingly Important Question To Ask Clients
- Free from Psychotactics: The $2500 Brain Alchemy Marketing Strategy Workshop
- How to get FREE: Two Brain Audit Audio Files
P.S. Don't forget to download your copy of the headline report.
In ten minutes (or less) you’ll learn how to systematically build a headline that works. You will find it at the end of every article.
There’s a problem with the last page of a book or a course We all have this problem. When we get to the last page of a book or a course, we are enlightened, yet still confused. We’re confused because we know a fair bit about the material, but still have loads of questions that […]
When I first started doing seminars in the year 2001, I’d start off talking. And flipping slides. And then talking some more. And then two days or three days would pass. Then I’d hand out the feedback forms. And invariably someone would be upset. They’d think the music was too loud. They’d wonder why there […]
As a journalist, I might reject your PR piece for lots of reasons. Here are just a few. Avoid as many as you can, and you’re more likely to have positive results. 1) It’s irrelevant to what I do or what I’m working on. If I cover health topics exclusively, don’t send me a release […]
If you’ve been wondering whether or not to purchase the Brain Audit then here’s the perfect moment. And it’s perfect because you get the brand new Brain Audit Ver 3.2 Two years in the making… This book has been two years in the making, and now it’s finally out! And you not only get the […]
It doesn’t matter which website or blog you go to—most of them make one fundamental mistake. And it’s a mistake that can be easily avoided, if only you did one tiny little thing. That tiny little thing is placing the ‘subscribe’ button in the right place. And to understand the right place, we have to […]
Imagine you want to sell a product, service or training online. What’s the first thing you think of when you’re getting ready to promote the product? Why it’s the sales page, right? So you scrub the page; you polish it; and you hope to hell that the customer is going to buy bucket-loads of your […]
I’ve seen it at presentation after presentation. A speaker will say something funny, and the audience will laugh. Not some pathetic laugh, but a nice big laugh will erupt from the crowd. And the speaker continues speaking, almost cutting out the sound of the laughter. And if you’re a speaker, all you’re doing is being […]
How “do” you deal with refunds? Here’s how we deal with refunds. Technically speaking, any product has a 30-60 refund policy. And legally speaking, you’re within your rights to stick to your policy if you choose to do so. After all, when a customer agrees to the purchase policy, they’re “signing a virtual contract”. But […]
What’s the most important act you need to do for your business today, tomorrow, and till the year 2025? You need to talk to your customers. You need to talk to your customers on pre-fixed days. You need to talk to your customers on pre-fixed days till the year 2025. And I’ll tell you why. […]