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Why Clients Buy—And Why They Don't

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Creating A Style Of Your Own: Why It’s So Hard (And Easy)

Author: Sean D'Souza

Creating A Style Of Your Own: Why It's So Hard (And Easy)

If you were to look at Picasso’s work, you could spot it anywhere. If you were to listen to Sting’s music, you’d know it was Sting. If you were to read Dan Brown’s book, you’d know it was Dan. So how come these folks have a style, and you don’t? How do you create your […]

Filed Under: Learning Tagged With: education, learning, practice, style

Why Lack of Talent Can’t Be Blamed on Genes

Author: Sean D'Souza

It’s easy to blame your parents for your lack of great genes. It’s just as easy to praise your parents for their superb genes. But while genes may be a handed down trait, talent is not. And to understand talent you have to first understand genes. Genes are sequences of DNA letters that when activated […]

Filed Under: Human Nature, Psychological Marketing Tagged With: education, human behaviour, learning, Psychological Marketing, talent

How To Get High Scores In Seminars and Workshops

Author: Sean D'Souza

When I first started doing seminars in the year 2001, I’d start off talking. And flipping slides. And then talking some more. And then two days or three days would pass. Then I’d hand out the feedback forms. And invariably someone would be upset. They’d think the music was too loud. They’d wonder why there […]

Filed Under: Consumption, Human Nature, Why Clients Buy And Why They Don't Tagged With: Brain Audit, education, Human Nature, internet strategy, learning, Marketing Strategies, Marketing strategy, psychotactics, sean d'souza, selling from podium, speaking

Why Do Press Releases Get Rejected?

Author: Sean D'Souza

As a journalist, I might reject your PR piece for lots of reasons. Here are just a few. Avoid as many as you can, and you’re more likely to have positive results. 1) It’s irrelevant to what I do or what I’m working on. If I cover health topics exclusively, don’t send me a release […]

Filed Under: Consumption, Human Nature, Why Clients Buy And Why They Don't Tagged With: Brain Audit, Copywriting, education, getting things done, journalist, learning, Marketing strategy, PR, press release, psychotactics, sales, sales pitch, sean d'souza, Selling

How ‘Hearing Problems’ Cause People to Fail

Author: Sean D'Souza

If someone says pass the ‘cheese’, what are they saying? They’re saying: Pass the cheese, right? Except that’s not the way some kids hear it. They hear pass the grease. Or pass the peas. Or pass the fees. And in many cases these kids don’t even hear a word in English. Or Japanese. Or French. […]

Filed Under: Human Nature Tagged With: Brain Audit, buying patterns, education, Human Nature, learning, psychotactics, sean d'souza

The Concept of Spinning Plates

Author: Sean D'Souza

Most people want to do everything. They want to do blogs, websites, video, Twitter, Facebook and add another twenty thousand things to that list. What’s worse is that they get bad advice. People giving advice tell you, you should branch out, do different things. And that you if you do different things, you can become […]

Filed Under: Consumption Tagged With: Brain Audit, education, psychotactics, sean d'souza, Time Management

Wasting Time vs. Time Well Wasted

Author: Sean D'Souza

How do you grow a list? Wasting Time vs. Time Well Wasted

You probably haven’t realised it. But there’s a difference between the two. Time well wasted is a good activity. Wasting time is a silly activity. So what’s the difference between the two concepts? And how on earth could either of them be ‘good’ activities? Let’s tackle wasting time So I woke up today, and got […]

Filed Under: Human Nature Tagged With: education, learning, time, Time Management

What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
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    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
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    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
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      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
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    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
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